The Global Marketer View - World OOH€¦ · The WFA’s ‘Principles for partnership’ in...
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The Global Marketer View David Wheldon President, WFA & Chief Marketing Officer, RBS
Transcript of The Global Marketer View - World OOH€¦ · The WFA’s ‘Principles for partnership’ in...
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The Global Marketer View
David Wheldon President, WFA & Chief Marketing Officer, RBS
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Challenging times…
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Clients are speaking out…
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But the global landscape has changed…
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The WFA’s ‘Principles for partnership’ in progress…
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1. Zero tolerance to ad fraud
2. Strict brand safety protection
3. Minimum viewability thresholds
4. Transparency through supply-chain
5. Third party verification and measurement
6. Walled gardens & data portability
7. Improving data transparency
8. Improved user experience
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With power comes responsibilities…
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Transparency throughout the supply chain…
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Data transparency
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Client transparency
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It’s time for change…
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So let’s step up