The Global Authority on the Environment Workshop on Communication of Environmental Information...
-
Upload
charlie-riddle -
Category
Documents
-
view
220 -
download
0
Transcript of The Global Authority on the Environment Workshop on Communication of Environmental Information...
The Global Authority on the Environment
Workshop on Communication ofWorkshop on Communication of
Environmental InformationEnvironmental Information
Arendal, 22-23 October, 2001Arendal, 22-23 October, 2001
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
Africa Environment Outlook is the first attempt at a state of the environment report covering the continent, and thus is a significant milestone in harmonization and dissemination of integrated environmental and socio-economic data and information.
What is Africa Environment Outlook (AEO)What is Africa Environment Outlook (AEO)
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
To provide comprehensive, credible environmental information in a way that is relevant to policy making.
To provide the awareness and stimulus for action in the development of and responses to Multilateral Environmental Agreements, regional action plans and sub-regional co-operative arrangements.
To recommend achievable actions at national, sub-regional and regional levels and their implications for implementation at these levels.
AIMS:AIMS:
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
To encourage the region's various stakeholders to make informed decisions, and to act individually, collectively and/or multilaterally to put Africa on a sustainable development path.
To look into the future and assess the various policy options consideration at national, sub-regional and regional levels
To encourage the region's various stakeholders to make informed decisions, and to act individually, collectively and/or multilaterally to put Africa on a sustainable development path.
AIMS:AIMS:
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
While the AEO is mainly targeted at AMCEN and their member governments, it is equally important to the people of Africa and partners of the region in development. The report will appeal to various other African organizations and institutions at the regional, sub-regional and national levels. These include both inter-governmental and private organizations. It is critical to universities, colleges and schools, professional and community associations, women's organizations, trade unions, the private sector, the media.
Target AudienceTarget Audience
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
Comprehensive AEO Report Policy makers in private and public
sectors Civil society/NGOs Media Academia Research organizations Relevant UN agencies
Range of Products and Primary TargetsRange of Products and Primary Targets
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
AEO Newsletter Partners in the AEO process
Ministries of Environment/Natural Resources Regional and sub-regional inter
governmental organizations Collaborating Centres UNEP departments
Range of Products and Primary TargetsRange of Products and Primary Targets
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
Policy Briefs Policy makers Policy implementers Representatives of key institutions Research organisations
Range of Products and Primary TargetsRange of Products and Primary Targets
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
Technical Background papers Academia NGOs Environment/Natural Resource Ministries Collaborating Centres Research organizations Relevant UNEP Partner Organisations
Website All stakeholders
Range of Products and Primary TargetsRange of Products and Primary Targets
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
Media kits print broadcast documentary web govt. information officers newsletter editors relevant UN agencies
Range of Products and Primary TargetsRange of Products and Primary Targets
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
Video Ministers of Environment Technical experts in government Media Extension departments in Env/Natural Resource
ministries Relevant UN Agencies Relevant UNEP partner organisations
Range of Products and Primary TargetsRange of Products and Primary Targets
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
CD ROM Policy makers in private and public sectors Civil society/NGOs Media Academia Research organizations Other UN Agencies UNEP partner organizations
Range of Products and Primary TargetsRange of Products and Primary Targets
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
Regional Sub-regional National
LaunchesLaunches
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
Conferences Book Fairs
DisplaysDisplays
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
Target Audience Attaining new converts in the sustainable
development agenda “Not preaching to the converted”
Making global issues relevant at lower levels Producing target specific products - The
human perception of natural resource use is socially, economically, politically and culturally constructed
Key Communications ChallengesKey Communications Challenges
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
Monitoring and Evaluation Developing indicators for assessment of products Setting realistic goals in terms of impacting on
policy making Difficulties in establishing baseline Impact assessment tools limited in their
effectiveness Mobility of respondents Temporal dimensions of assessment Reaching private individuals
Key Communications ChallengesKey Communications Challenges
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
The Complexity of “influencing” Policy Determining the impact of a publication on
policy and decision making because of the number of variables
influencing these processes at any one time. For example; policy making is a complex, long term and subtle process
Understanding environmental stakeholders i.e who counts most to assist decisions in policy
Key Communications ChallengesKey Communications Challenges
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
Understanding the contradictions/conflicts between environmental policies and other development policies e.g. trade
Effectively tapping into policy development and implementation processes-
Understanding power relations and competition Knowledge of policy networks and competing
interests
Key Communications ChallengesKey Communications Challenges
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
Timeliness and relevance to agenda of stakeholders
Understanding the balance between global and national priorities/interests e.g. USA and Kyoto; CITES ban on African elephant trade and interests of countries in southern Africa
Key Communications ChallengesKey Communications Challenges
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
Identifying “targets” more effectively
How to establish and maintain a market niche
Effective marketing in an crowded environment
How to influence policy
Improving monitoring and evaluation of products
Expectations of the WorkshopExpectations of the Workshop
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
The aim of research such as AEO is to be a catalyst for synergy between improved knowledge of environmental issues and the linkages between policy processes and options and the urgency to act.
Last WordLast Word
Div
isio
n o
f E
arl
y W
arn
ing
& A
sse
ssm
en
t
Africa Environment Outlook:Africa Environment Outlook:Communications ChallengesCommunications Challenges
THANK YOUTHANK YOU