The Glamping Show Presentation FINAL 12 Sep 16

People, Places, Planet

Jon Proctor, Chief Executive, Green Tourism

Green Glamping – A Green Tourism Guide

Positive choices for a sustainable future


Our Mission and Vision

“To encourage, influence, inspire and enable people to make sustainable choices, take actions & reduce their impact on

the planet”

“To be recognised globally as the most credible and respected “label” and sustainability certification programme

by 2021”


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Global CO2 Emission Trends

Data: Global Carbon Project update, 2014, Boden, T. A., Marland, G., and Andres, R. J.: Global, Regional, and National Fossil-Fuel CO2 Emissions, Carbon Dioxide Information Analysis Center, Oak Ridge


Green Tourism’s Carbon PerformanceGreen Tourism Data Results:• Scotland - Overall compared to 2010 businesses

in Scotland are saving over 26,000 tonnes CO2 per annum. This amounts to a practical saving of over 28% or around 7% per annum

• UK - Overall compared to 2010 businesses in the UK are saving 180,000 tonnes CO2 per annum. This amounts to a practical saving of 27% or around 7% per annum


• Glamping is an average of 3.5kg CO2 per pitch• Budget hotels average 15kg CO2 per overnight• Resort hotels average 23kg CO2 per overnight

Glamping is 1/5 the carbon impact of a typical hotel

Comparing glamping and hotels, glamping tends to represent an 80% saving of carbon – meeting the UK

Government’s target reduction of 80% by 2050

Better than Hotels?


Opportunity – Meeting Consumer ‘Green’ Demand

• The ‘green’ travel trend is gaining increased popularity amongst TripAdvisor users with 79% of US travellers placing importance on properties implementing eco-friendly practices (TripAdvisor 2013)

• The World Tourist Organisation also forecasts the ecotourism market segment to be the fastest growing segment of the tourist industry up until the year 2020 (Inspired Camping)

“Green is no longer just a trend. It’s a way of life” – Fran Brasseux, Executive Director,

Hotel Sales and Marketing Association Foundation


Glamping Industry Growth

“It’s getting back to nature without roughing it in the bush.” – Mark Sissons 2014

• 5.4 million British families enjoyed camping holidays in 2010 (increase of 29%)

• Internet data revealed searches for ‘glamping UK’ had increased by 84% in 2012 (Camper Connect)

• Caravan and camping industry contributes an estimated £6 billion a year to the British economy (PitchUp 2013)

• There are an estimated 150 glampsites in the UK (CamperConnect)


Greening Glamping Case Studies

Be a Real Green Leader

Forest Holidays (5 Gold and 5 Silver)

• Have an excellent Green Team in place• Each site has a green action plan with the

task to go green shared by all departments• They monitor a wide range of elements

such as the fuel used in the vehicles • They developed a nature list from the

monitoring of wildlife in their area which helped create marketing stories and nature activities for families

Forest Holidays

Forest Holidays

Forest Holidays


Greening Glamping Case StudiesBe Water WiseEmbers Camping (Silver)

• Make excellent use of low flow taps, showers, green friendly urinals and toilets with an eco-flush fitting

• They avoid using bleaches and other chlorine based chemicals

Cosy Under Canvas (Gold)

• Supplied water is all UV treated avoiding chlorine in water supplies

Embers Camping

Cosy Under Canvas

Cosy Under Canvas



Be an Energy SaverForest Holidays (5 Gold and 5 Silver)

• Use LED lighting throughout• Invested in the latest A rated appliances

from boilers to fridges to washing machines

The Secret Yurts (Silver)

• An excellent off grid site• Use LED lighting throughout• Have the most efficient fridges which use

inert Ozone friendly gases

Forest Holidays

The Secret Yurts

The Secret Yurts


Greening Glamping Case StudiesUse Renewable Energy Resources

Bloomfield Camping (Gold)

• Have an array of solar PV panels on site • This minimises their carbon footprint and

makes a long term investment in renewable energy and capital gain


• Have a 4.5kW PV array and use ground source heat pumps

Cosy Under Canvas (Gold)• Have highly efficient wood burning stoves• Solar marker lights and LED lanterns

illuminate the way as lowest impact options

Bloomfield Camping

The Secret Yurts

Cosy Under Canvas


Greening Glamping Case StudiesBe a Local Hero

Swallowtail Hill Ltd (Gold)

• Very strong local champions sourcing food, drink, wood and craftsmen all from the local area (within 50 miles)


• Provide each pitch with a box of naturally grown herbs to use in cooking

Jollydays Camping (Gold)

• Has some excellent links for places to visit and to eat and the best sites develop reciprocal agreements to help promote their business too

Swallowtail Hill Ltd

Bloomfield Camping

Jollydays Camping


Greening Glamping Case StudiesMake a Home for Nature


• Planted 100 trees in the year they joined Green Tourism as well as creating nesting boxes for kestrels, owls and bats


• Planted over 100 fruit trees, lots of hedgerows and 3 ponds


• Have just completed the planting of over 2500 native trees in their estate

Cosy Under Canvas

Bloomfield Camping

The Secret Yurts



Minimise your Waste

Close the recycling loop by supporting recycled products as much as recycling redundant materials.

Swallow Hill Ltd (Gold)

• Their Meadow and Woodcutters Cottage is an example of reuse and recycling done well

• The cottages have been made with local wood using local craftsmen

Swallowtail Hill Ltd – Meadow Cottage

Swallowtail Hill Ltd – Woodcutter’s Cottage

Swallow Hill Ltd


Greening Glamping Case StudiesGreen Indulgence

Jollydays Camping (Gold)

• Offer a range of activities from Bush babies to Broomstick making and bat walks


• Provide wood fired hot tubs together with a star chart and telescope so you can enjoy a night with the stars or sundowners

Jollydays Glamping

Cosy Under Campus

Cosy Under Canvas



Living the Green Dream

Swallowtail Hill Ltd (Gold)

• Supporters of all things sustainable from organic cotton sheets and furnishings to local suppliers, farmers and home grown produce

• Eco-friendly cleaning and toiletry products are used on site and there are lots of farm animals to meet

• It’s also about being creative and the holiday ideas like bushcraft birthdays help to make any stay a rewarding and memorable adventure





Green Tourism in ZimbabweInternational

Wild Horizons The Elephant Camp (Silver)

• They have a kitchen garden for peppers, herbs etc

• Run a school education programme on site in partnership with Environmental Africa

Pioneers Camp (Silver)

• Excellent use of local crafts • Use of LED and solar geysers for hot water

Vintage Camp (Silver)

• Support and promote walking safaris from camp with horse riding options

Wild Horizons The Elephant Camp

Pioneers Camp

Vintage Camp


• Globally-recognised third party endorsed brand that visitors trust

• Endorsed by all of the UK National Tourist Board – VE, VS, VW, TNI

• Business Development & Grading Programme• Operated by self-financing Not-For-Profit company with

committed team of 14 technical & membership support people• Operating since 1997

• Graded over 5000 business, 10,000 assessments • Current membership >2300 in UK, Ireland, Canada & Italy

The Green Tourism Certification Programme


Green Tourism International Network

• 2007 - 2010 New Zealand Tourism Authority Green Tourism Mark

• 2011 - 15 Swedish Tourism AuthorityGreen Tourism & Quality Programme

• 2013 Green Tourism Canada 2012 License with local agency 45+ Members

• 2015 Green Tourism Italy 31 members + 2 assessors

• 2016 Zimbabwe, Zambia + other EU destinations


• Bespoke on site assessment and advice once every two years - 20% cost savings in first year

• Monthly technical newsletter, ongoing advice / support through Members Area on website

• Full listing on Green Tourism website & promotion on Social Media

• Marketing and promotional through national and regional agencies and online booking companies – Travelocity, Expedia, BookDifferent

• Suppliers Discounts

Benefits


Proud of Our Members


Testimonials“Being a member of green tourism and the detailed audit processes, have helped us keep really conscious of sustainable issues, measurements, tracking and improvements - which otherwise might be side-lined in the day to day world of sales and operations.” – Jollydays Glamping

“We firmly believe that all businesses should be held to account on their environmental credentials regardless of industry sector. It stands to reason therefore

that we should seek accreditation from GTBS as it is the only scheme that evaluates businesses against such criteria. Sustainability isn’t an option, it should run through

the very fabric of a business. This should and ought to be the way forward for the industry as a whole.” – Swallowtail Hill Ltd

“Green Tourism has provided Embers Camping with a much needed service to help us organise and maintain a low carbon footprint operation with minimal wastage. This has resulted in cost savings and running an ethical camping business that takes care of the environment.“ - Embers Camping

Helpful – Informative - Positive


Glamping Meets Sustainability

What We Do

Waste Minimisation

Management and

Communication

Sustainable ProcurementTravel

Nature and Culture


Top 5 Quick Wins• Be a water saver – install aerators on taps

and showers• Tell your story – already implementing

sustainable actions? Tell your customers about it

• Be energy savvy – begin phasing your lighting over to LED to see cost savings or try out solar LEDs

• Make a home for wildlife – bug hotels and beehives make for an interesting addition with some sites producing their own honey

• Food waste to good use – We throw away 7 million tonnes of food and drink every year, costing us £12.5bn a year. Compost food waste from guests/encourage guests to do this instead of putting it in the general waste


Good practice in all areas

Improved efficiency, review of all activities undertaken or influenced by the business & full legal compliance

Outstanding & exemplary best practice in all areas

Thorough and focused approach to sustainability and providing a quality and enhanced experience for all stakeholders

Excellent practice in all areas

Significant achievements to improve efficiency, purchase responsibly, involve customers, contribute to local economy, culture and community

Three Levels


• Contact us for a free membership pack (no obligation or cost)• [email protected]

• Complete and return application form • Membership fee (£100 - £700 +VAT / year)• Use discount code 2016-9-GLAMP to qualify for 20% off of

your joining fee and 20% off 1st year membership*• Receive awaiting grading logo, get your listing on website, access to

members area & newsletters• Appointments for grading visit offered 6-7 weeks in advance• Grading visit - Report within 4 weeks / GOLD committee• Receive Bronze / Silver / Gold plaque & certificate

• Media Pack with suggestions / templates to promote your award

*Available until November 30th 2016

Thinking of joining or want to find out more?

mailto:[email protected]




Questions?

The Glamping Show Presentation FINAL 12 Sep 16

Documents

Transcript of The Glamping Show Presentation FINAL 12 Sep 16