The Gibs Retail and Consumer Insights 2019 Conference Speaker … · 2019-04-17 · INTRODUCTION...

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The Gibs Retail and Consumer Insights 2019 Conference Speaker Summary

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CONTENTS

LEADING RETAIL SOLUTIONS. BRILLIANTLY EXECUTED.www.smollan.com

Introduction

From e-commerce to physical stores and the future of retail evolution

Today’s consumer psyche

A Global Perspective of Retail

SA Success Story

The distributive nature of retail trends, a high-level industry perspective

Understanding innovation, technology, and using data to convert shoppers into buyers

Customer centricity in today’s world

Turning Value in a Hard Economy

INTRODUCTION

The GIBS Retail and Consumer Insights 2019 Conference focused on the entire value chain from fundamentals, opportunities, inherent weaknesses and the ecosystem of suppliers, manufacturers, distributors and logistics companies.

The speakers represented different areas of the retail industry. This made for a day filled with a diverse pool of insights and opinions the attendees could engage with. Some of the speakers included on the program were: Yuppiechef CEO and accidental retailer, Andrew Smith, Cotton On’s dynamic country manager Natalie Wills. Bryan Gildenberg, the Chief Knowledge Officer of Kantar Consulting and Google’s Chief knowledge officer, Bryan Nelson who unpacked how retailers can use data to convert shoppers into buyers. Stuart Bird, the former CEO and now Executive Director of the Mr Price Group Limited, ended the day with insights into his uniquely South African success story

In case you missed it or would like a recap of what was shared at the conference, we have compiled a summary of the key insights from all the speakers on the day.

INTRODUCTION


SPEAKER TOPIC:

FROM E-COMMERCE TO PHYSICAL STORES AND THE FUTURE OF RETAIL EVOLUTION

“Why did we open stores? Because growth online is slow and hard.”

- Andrew Smith

ANDREW SMITHCEO, Yuppiechef

We cannot talk about the future of retail without talking about what is happening in retail now. In the beginning of Yuppiechef ’s e-commerce journey, we wanted our retail experience to be based on trust. In South Africa, e-commerce was fairly new so we had three main goals:

1. To show that there was a human being sitting behind our online offering2. To treat customers (as well as our team) like we wanted to be treated3. To offer a product range that couldn’t be found anywhere else

E-commerce is growing, adapting and evolving. Old-fashioned brick and mortar stores and malls are in trouble… so why did we open physical stores? Are we going backwards as an e-commerce company?

The answer lies in how a customer shops: • “Do you shop online?”• “Do you still go into physical stores?”

The answer to both questions is probably yes, which is why the appeal of both online and physical stores have their own, unique value proposition.


Some digital transformations work better than others. While many still find joy in a hand-written letter, email is radically better. The value proposition of e-commerce is subtler, the reality being that in South Africa we spend a tiny percentage of our income online. Whether you shop online or go into a store on the way home, retail still happens.

Secondly, there's a big disconnect between what people think about online shopping and their actual behaviour.

There’s a higher possibility of converting a shopper to a buyer by offering a physical experience. Online, you can compete on three things:

ONLINE GROWTH

We never wanted to com-pete on price, at Yuppiechef we believe that's a race to the bottom and normally whoever's got the deepest pockets will slug it out to the end, and end up winning.

PRICE

When you think of range, you think of Amazon selling 10 million products. But that's not the only way that you can compete on range, you can become an expert in the range you’re selling, curate it really well and gain your consumer’s trust.

Train people well. Give them a deep depth of knowledge. Understand the customer and where they’re at, which may be “I need something now” or “I want to go and pick something up where I can go and talk to someone and ask their advice”.

1 RANGE2 SERVICES3

“We'd like to reach customers who are not willing to go online, who don’t see enough of the value of shopping online, who have di�erent needs that shopping online serves.”

- Andrew Smith


The future of retail is just retail. It's not online or offline. The word omnichannel itself is unneces-sary as all retailers should have a streamlined level of integration between their online and offline offerings. Ultimately, it is hard for physical retailers to go online and online retailers to open stores.

At Yuppiechef, we are trying to make retail better because we believe customers deserve better, whether they’re in-store or online. Meet people where they're at and provide them with a truly integrated experience.

THE FUTURE OF RETAIL


eCommerce

GROWTH

and drive almost

%

Emerging markets are forecast to account for

OVER HALFof total global

eCommerceby 2022

of all60

KEY TAKE OUTS OF A PANEL DISCUSSION:

THE DISRUPTIVE NATURE OF RETAIL TRENDS, A HIGH-LEVEL INDUSTRY PERSPECTIVE

As brand owners and retailers, you must be very careful about the store of the future and what it looks like. The retail landscape is complex and detailed. Instead of asking how we can solve customers’ problems, think about how customers buy. There are two main distinctions:• Consumption• Use

Looking at retail using these lenses, you’ll be able to gain insight from consumption (frequency) and use (duration). Retail can be framed by asking the following questions:1. Why are they buying it? 2. Are they buying it to consume it or use it?3. How frequently do they consume it?4. How long will they use it for?5. What is the size of the purchase?

Shoppers are busier and more connected than ever before. It’s important to understand the shopper, their needs for purchase and how we can solve their needs.

LOOK AT RETAIL DIFFERENTLY

DAVID SMOLLANGlobal CEO Smollan

DAVE SMITHEquity Research Analyst Investec

NATALIE WILLSCountry Manager Cotton On Africa

DAGMAR ARTZHead of People and Performance Cotton On Africa

Panel discussion with:

WHEN YOU BEGIN TO UNDERSTAND

WHO THE CUSTOMER IS AND WHAT NEED YOUR VARIOUS RETAIL EXPERIENCES SHOULD FULFIL, YOU HOLD THE KEYS TO GAINING MORE SHOPPERS AND CON-VERTING THEM INTO BUYERS BY ALIGNING ACTIVITIES BEHIND THAT.”

- DAVID SMOLLAN

AT THE END OF THE MONTH,

YOU HAVE LESS MONEY TODAY THAN YOU DID TWO YEARS AGO, IN NOMINAL TERMS.”

- DAVE SMITH


IT’S TIME TO STEP BACK AND ASK

HOW YOU ARE GOING TO BE BETTER THAN ANYONE ELSE. ASK “WHAT AM I?” AND “AM I REALLY GOOD AT WHAT I DO?”

- DAVE SMITH

ARE YOUR STORE TEAMS READY

TO FACE THE FUTURE?”

- DAGMAR ARTZ

For brick and mortar organisations, the cost of doing business is a very real conversation. To be fit and healthy in today’s retail space, it’s important to focus on three things:

THE COST OF DOING BUSINESS

Gone are the days where South Africa operates differently to what you see happening internationally. We’re no longer last to “catch onto a trend”.

Thanks to technology and the rise of social media, customers are savvy and in-the-know with what’s happening across the globe. Be locally relevant by becoming adaptive to what your customers say, shop and do. From a product perspective, curation is important. It’s also about agility, smart negotiation and investing where and when it matters.

BE A BIG PLAYER WITHIN YOUR OWN BUSINESS

PRODUCT PEOPLE PROPERTY

Despite negative shopper data, take a step back, understand these three things and remember that keeping the ever-evolving customer in mind should be your primary focus. Do this by making sure you are looking after your customer at every step and at the same time, evolving with your customer base.

Pay close attention to who your customer is and how you should be adapting your strategy, executing timelessly to meet their needs.


ANY BUSINESS OPERATING IN THE

SPACE OF THE CONSUMER NEEDS TO BE CONNECT-ED TO THE CONSUMER. WHAT DO YOU WANT TO FOCUS ON TO GAIN THAT MARKET SHARE AND TO GROW?”

- NATALIE WILLIS

To be smart in retail, it’s important to understand:

1. You have a customer 2. Your people are important because they serve your primary customer base but they are also part of your customer base3. You have to put the right people into spaces that work

Invest in all the elements and touch points of your brand, from your people to your physical spaces as they are all part of your brand’s experience.

• Invest heavily in digital learning • Invest in your store teams • Communicate, connect and embrace digital • Don’t underestimate customer loyalty

PEOPLE & PERFORMANCE

According to Barbara Kahn’s Retailing Success Matrix, there are four main quadrants which every retailer should consider. This analysis also sheds light on why many well-known retailers are disappearing. To be successful, according to Khan’s matrix, you need to be excellent in one,if not in two, of these areas:

MEASURING SUCCESS

CONVENIENCEPRICE BRAND EXPERIENCE

31 2 4


THE KAHN RETAILING SUCCESS MATRIX

PRODUCT BRANDBranded performance superiority

EXPERIENTIALEnhanced customer experience

LOW PRICEOperational excellence, lowest cost, efficiencies

FRICTIONLESSComprehensive customer understanding and total convenience

PRODUCT BENEFITS CUSTOMER EXPERIENCE

INCREASE PLEASURE

ELIMINATEPAIN POINTS

SUPERIOR COMPETITIVE ADVANTAGE

"The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption" by Barbara Khan

Pwc Future of Customer Experience Report

STOP DOING BUSINESS

after a single BAD EXPERIENCEwith a brand they LOVED

say that they would32% OF CUSTOMERS


TODAY’S CONSUMER PSYCHE

“�e consumer of today is juxtaposed. �ey’re looking to future-proof themselves and their families. �ey have a choice which is why brands need to o�er true value.”

- Aline Sciarappa-Edmeston

ALINE SCIARAPPA-EDMESTONFounding partner, NoMenu Media Specialists

Consumers today are under pressure. Money is tight. NoMenu’s aim is to understand the following:• How are consumers stretched?• What are their pressure points?• What are they looking for, more and less?

There are two main trends when it comes to consumer buying behaviour:

BUYING BEHAVIOUR

THE KAHN RETAILING SUCCESS MATRIX

SPEAKER TOPIC:


“I only buy what I can afford.” Shopping frequency as a whole has been reduced. Consumers and shoppers are comparing prices before purchase. They’re compromising instant purchase prices and not extending themselves to “stay on trend”.

Trading downPeople are no longer buying certain items as much as they were before. They’re trading down to save costs and value, educating themselves around brands and choices.

KEY TAKE OUTS OF A PANEL DISCUSSION FOR:

UNDERSTANDING INNOVATION, TECHNOLOGY, AND USING DATA TO CONVERT SHOPPERS INTO BUYERS


BRYAN NELSONSector Lead: Retail, Travel and Financial Services Google Africa

OWEN FARROWLeader for Retail and Consumer Market for Middle East Africa and Turkey IBM

PREETESH SEWRAJCEO & Chief Innovation Analyst Product of The Year, South Africa

PAULA SARTINICEO BrandQuantum

JANE CANNYChief Executive ThankU Digital, Edcon

When it comes to digital and retail, you have to focus on getting the basics right. Technology is something completely integrated into our lives and is a tool that powers various elementsin the retail ecosystem.As a retailer, technology can tell you if a customer is inside your store. It can deliver the right kind of experience in-store through a mobile device. But we shouldn’t be chasing the implementation of the latest and greatest technology for the sake of it.

Many retailers today want to understand how to successfully merge physical and digital. How to take big data and analytics, artificial intelligence, emerging technologies like blockchain, and use them to facilitate the kind of experience they want to drive both in-store and online. Brick and mortar stores are often faced with supply chain costs. It’s one of the reasons adopting an e-commerce platform can be difficult.

GET THE BASICS RIGHT

WHEN TECHNOLOGY

WORKS CORRECTLY, IT DISAPPEARS, THE BEST TECHNOLOGIES ARE COMPLETELY INVISIBLE…”

- BRYAN NELSON


In trying to solve this challenge, its useful to look at retailer growth patterns from different formats and regions. Retail of the future is about four things:

ONLINE | OFFLINE | DATA | LOGISTICS

In an increasingly connected world, experiences can only be as good as the data that is used to inform them. To make experiences invaluable you need to use more than in-store data, start with input data, get the supply chain closer to decision making process by using business data and make sure to use shopper data to solve e-commerce problems that arise.

DON’T MAKE BIG PROMISES UNLESS

YOU UNDERSTAND THE TECHNOLOGY AND HOW TO USE IT EFFICIENTLY.”

- OWEN FARROW

IF WE CAN’T USE RESEARCH AND

DATA TO ADD VALUE TO THE ORGANISATION, IT’S A WASTE OF MONEY.

- PREETESH SEWRAJ

Technology has a role to play, but it’s still about building human connection. Consumers are looking for trust, something which comes from a consistent brand experience. New technologies like artificial intelligence (AI) and machine learning (ML) will free up our time so we can have a real connection and conversation with our clients.

Your customer must always sit at the heart of your retail solution and what do customers want? Retail that is convenient, personalised, trustworthy and seamless.

HUMAN CONNECTION AS A RESOURCE

IT’S NOT A RISK, IT’S A JOURNEY. TRY

QUICKER, EXECUTE FAST… BUT FAIL FASTER.”

- JANE CANNY


KEY TAKE OUTS OF A PANEL DISCUSSION:

CUSTOMER CENTRICITY IN TODAY’S WORLD


MUSA KALENGACEO and Founder Bridge Labs

NICHOLAS HARALAMBOUSFounder Nicharry.com

LESEGO MOAGIMarketing Executive Autozone

JOANNE WILSONMarketing Director Origin Cofee Roasters

JADE KIRKELGroup Marketing ManagerSorbet

THINK ABOUT SER-VICE DESIGN AS THE

BIRD'S EYE VIEW OF THE CUSTOMER EXPERIENCE. THERE’S A LOT OF MERIT IN THE NOTION THAT YOU'RE ENGINEERING FEELINGS THAT RESULT IN REVENUE.”

- MUSA KALENGA

I DON’T WANT MY BRANDS TO BE

SUBMISSIVE. I WANT THEM TO BE HONEST AND AUTHENTIC.”

- NICHOLAS HARALAMBOUS

Customer service isn't just a component of service design, it's part of your business, revenue model and is most importantly it can determine how your customer base feels abut your brand.

Being customer centric is not about marketers or business owners, it’s about understanding who your customer is, what they do, and what they’re inherently looking for. You need to get to the reason behind why a person is attracted to your business.

As a marketer, it’s important to:• Understand the industry• Understand what drives your customer• Acknowledge that customers dictate how you move

DEFINE YOUR CUSTOMER


WE LOOKED INTO THE INDUSTRY AND

SAW A GAP. A SLEEPING DRAGON THAT NEEDED TO BE WOKEN UP.”

- JADE KIRKEL

PUT THE CUSTOMER AT THE CENTRE OF

YOUR BUSINESS. OFFER THEM A SEAMLESS EXPE-RIENCE ACROSS ALL CHANNELS.”

- JOANNE WILSON

Serve your clients well and the results will come but, more importantly remember that your staff serve your clients, so make sure to treat them well first and this will carry through to how they will treat your customers.

By driving advocacy and loyalty, you’ll be rewarded with:

1. Increased sales2. Increased frequency 3. Positive word of mouth 4. Less price sensitivity

THE PURPOSE OF WORK IS TO SERVE PEOPLE

Social media is important for retail, but so is gamification so make interacting with your brand fun. Encourage customers to share their experiences with your brands and use it as a communication point rather than just a selling tool.

SOCIAL MEDIA & GAMIFICATION


A GLOBAL PERSPECTIVE OF RETAIL

“A shop today is not only competing with other shops, it’s competing with someone’s sofa.”

- Bryan Gildenberg

BRYAN GILDENBERGChief Knowledge Officer, Kantar Consulting

Digital in Africa isn’t digital, it’s both. This is one of the key transitions that we see when looking at how retailers are trying to manage their migration into the digital world.

Mobile is a lot harder than digital for retailers. It's harder for retailers to bring their core proposi-tion to life. The way a consumer uses their mobile phone is different to a PC - they use a built-in ecosystem to navigate it rather than web browsers so things like cookies and digital tracking don't work as well. A lot of thought and behaviour within the mobile ecosystem is driven by how people intersect with a very narrow segment of apps.

How do I market to context? That's one of the most important things that we think retailers are going to need to get better at over the next 1-3 years. Brands within retail are going to have to get better at understanding not who people are, but rather the context which they operate in.

THE WORLD IS BECOMING MORE DIGITAL

It’s not easy to understand the South African market. Along with other regional markets around the world, the South African market is at a pretty unique stage of market development. It has both a sophisticated and traditional trade. There are not many markets today which combine these two things.

SPEAKER TOPIC:


Growth opportunities by and large are becoming smaller and more different from each other. They’re more fragmented and specific. If I were a retailer trying to grow in the South African market place, my goal would be to understand the sole trading area differences in major metropolitan areas to get the most out of every physical store.

GROWTH OPPORTUNITIES

As the world becomes more digital and as commerce becomes more digital, what you’re increasingly going to find is that stores, particularly large footprint stores, are going to have to start to figure out what to do with the space that sells categories that people no longer buy in-store.

EMPTY SPACES

“�e stores that are winning are stores that have a legitimate connection to the training area that they're in. �e commercial experience the store generates has to be more specific and more tailored to the trading area that it operates in.”

- Bryan Gildenberg

Take a step back – don’t just look at the business that you're running today. Look how you can expand the footprint to grow tomorrow.


THE PRESS FRAMEWORK: 5 Ideas On Managing Your Space

PARTNERSHIPSPartner with e-commerce retailers. Let your shoppers get more things done in one physical trip.

1

EXPERIENCESMost of a good retail experience is in it not being bad. Create a frictionless retail experience.

3

SPACEone of the major virtues of creating a good shopping experience is not saving the shopper time, money and not even entertaining them, it's saving energy and stress.

5

REDISTRIBUTIONFigure out how to make your e-commerce store part of your physical offering.

2

SERVICESExpand into whatever services you believe are essential. Do it in an engaging and intelligent way.

4

Over 90% of the Nigerian market is dominated by informal retailing. Despite the dominance of informal and traditional retailing in markets such as Kenya and Nigeria, a growing number of urban population seeking greater convenience and comfort in shopping is slowly turning to modern grocery such as hypermarkets and supermarkets.

Source: Euromonitor International


INFORMAL RETAILING94.0%

TRADITIONAL RETAILING3.3%

NON-GROCERY RETAIL2.3%

MODERN GROCERY RETAIL0.3%

OTHERS 0.2%

NON-GROCERY RETAILING32%

MODERN GROCERY RETAIL3.1%

TRADITIONAL RETAILING19%

OTHERS 12%

INFORMAL RETAILING 6%

INFORMAL RETAILING 75%

NON-GROCERY RETAIL 9%

TRADITIONAL RETAILING9%

MODERN GROCERY RETAIL 4%

OTHERS 1%

MARKET COMPARISON: SOUTH AFRICA, NIGERIA AND KENYA

NIGERIA KENYASOUTHAFRICA


SA SUCCESS STORY

“You want your profit line to be running at a steeper gradient than your sales line. It’s a virtuous circle where your profits will start to grow exponentially.”

- Stuart Bird

STUART BIRDExecutive Director (former CEO), Mr Price Group Limited

Babson’s Strategic Planning and Management in Retailing Program changed how Mr Price operated from 1997 onwards. It helped give the team the understanding that if they wanted to win as a retailer, they had to win on at least two points of the pentagon or the triangle.

8 WAYS TO WIN

Based on the outlet malls of America, the Mr Price Factory Shop opened their doors in 1985 in Klerksdorp. It was a simple concept: low costs, low margins. In 1990, they introduced specification buying to stock buying and began to expand. But with 56 stores, Mr Price hadn’t made money yet.

The key was giving what was once a factory shop a brand and a personality. The cap was the logo, an icon and something everyone in the business would wear to reflect the brand at all times. Like the cap, the company changed.

SPEAKER TOPIC:

The second concept which Mr Price implemented was the need to be more evidence-driven. They relied heavily on their internal data, the analytics which they extracted and the UC market research to make big decisions.

DATA FIRST

“I find in business retail that we do things. We get excited about technology and shiny new things…but at the end of the day, does it matter?”

- Stuart Bird


They asked themselves: are we winning within in each of these categories? And if so, by how much? And does it matter?

Every channel size & location, layour & design.

Style & fashion. Intensity & assortment.Ethical & sustainable.

PLACE

PRODUCT

Brand personalisation.Positioned.

Pesonal.

COMMUNICATION

SYSTEMS

LOGISTICS SUPPLIERS

Service officer.Knowlegdeable climate.

PEOPLE

Totla price EDLP v HLOQuality.

VALUE

It’s important to define your goals and decide what your company culture will be like. For Mr Price, there were three things:

ARTICULATE YOUR CORE BELIEFS

• Pull back on your growth, focus on internals• Take stock of where you are and where you’re going • Create a roadmap for the way ahead• Differentiate your offering – align it with the customer voice• Drive hard on the right passion but get your core right • Never give up the value high ground – price and quality matter • Systems, suppliers and logistics matter• Change for improvement

KEY LEARNINGS WHEN PROFIT IS DOWN

RECIPROCITY 1


The Golden Rule (do unto others as you’d have done unto yourself) as well as trust, communication and recognition. Always start off with the people side of things – positive people drive a passionate culture of capability.

PASSION, VALUE, PARTNERSHIP2

How will you give value? How do you engage with suppliers and associates? Partnership means that everyone in the organisation who has worked at Mr Price for one year or longer has participated in a share scheme to drive long-term wealth.

Get to know and keep close to your customer. Communicate with the stores because that’s where you’ll find the truth, at a store level having face-to-face engagement with the customer.

PERFORMANCE3

If you don’t have performance, you can’t have other core beliefs. Robust planning is key. When things don’t go as expected, you’ll need agility and strong execution to respond successfully.


KEY TAKE OUTS OF A PANEL DISCUSSION FOR:

TURNING VALUE IN A HARD ECONOMY


TRAVIS COPPINNational Marketing Manager Food Lovers Market

SABINE WITASEKActing Supply Chain Executive Masscash

KEN OSLERManaging DirectorSizweAfrica Business Consulting

To win in the South African supply chain space, it’s important for merchants to work together with planners and buyers.

Focus on customer centricity and continually ask:• What products does the customer want? • What should I discontinue? • Where can I add value?

Create an environment where you can place the right products, at the right place, at the right time.

SMARTER SUPPLY CHAINS

With on-demand, there’s a great opportunity to protect your margins and still offer convenience of a quick home delivery because customers are prepared to pay for that convenience. We have a niche supply chain and economy that needs to be “teched up”, but there are also inherent infrastructure and skill level challenges to deal with.

There's a big emphasis on AI and ML - how do you use technology to solve problems where technology talks to machines? Putting in the right systems drives supply chains. How do you create compliance? How do you drive compliance? The answer lies in system-driven workflow.

SUPPLY CHAIN IN 4TH INDUSTRIAL REVOLUTION

THE COST OF CHANGE IS HUGE.

IT ISN’T QUICK OR EASY. FOCUS ON GETTING THE RIGHT PRODUCT ONTO THE SHELF AT THE RIGHT TIME.”

- TRAVIS COPPIN

USE TECHNOLOGY TO GET CLOSER

TO THE CUSTOMER, NOT FURTHER AWAY. YOUR SOLUTION IS ONLY AS GOOD AS THE QUALITY OF YOUR DATA.”

- KEN OSLER


People don’t like change, even with great, entrepreneurially-focused store managers, a new system can present challenges and add costs (additional training, etc.). You’re not doing a simple proce-dure, the entire supply chain, from end-to-end, needs to be relooked.

THE COST OF CHANGE

Do an impact assessment in the early stages. The bigger the company, the bigger the turnover. When you implement change, and don’t fully think through the processes, there’s always a risk of human interference. The bigger the organisation is and the less change management structures you have in place, the more likelihood you’ll encounter issues.

GET TO THE BOTTOM LINE

Across the continent, we’re faced with a skills gap yet many organisations don't understand what skills they need within today's supply chain. How do you grow skills, being mindful of the fact that we need to transform our economy? One has to have a mix of young minds, who can see new things, and experienced minds, who see both narrow and far.

RESOURCING THE SUPPLY CHAIN

There is a lot of pressure on retails to cut down on plastic waste and use recyclable packaging. We have to take this task seriously and ask what it means for the supply chain as a whole.

GOING GREEN

THE BIGGER THE COMPANY, THE

BIGGER THE TURNOVER, THE MORE IMPORTANT IT IS TO HAVE A TEAM TO LOOK AT DATA AND PRO-CESSES. THAT’S WHAT WILL SAVE YOU MONEY...”

- SABINE WITASEK


PARTNER WITH SMOLLAN FOR LEADING RETAIL SOLUTIONS

As retail becomes more complex through multiple points of buying and shoppers demanding more value across multiple channels, for less, translating brand strategies into strong retail strategies is more important than ever before. We believe in the importance of partnering with brand owners and retailers to create and execute insight-led retail solutions that influence what, when, where and how shoppers browse and buy throughout the multi-directional path-to-purchase.

ADVISORY SERVICES | SALES & RETAIL EXECUTION MARKETING SOLUTIONS | TECHNOLOGY | eCOMMERCE

The Gibs Retail and Consumer Insights 2019 Conference Speaker … · 2019-04-17 · INTRODUCTION...

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Transcript of The Gibs Retail and Consumer Insights 2019 Conference Speaker … · 2019-04-17 · INTRODUCTION...