The Geox Case Study

5
The Geox Case Study Prof. A.Sinatra a.a. 2011/2012

description

Prof. A.Sinatra a.a. 2011/2012. The Geox Case Study. Main aspects you have to analyze:. THE IDEA OF BUSINESS HOW POLEGATO REALIZED HIS BUSINESS IDEA? - PowerPoint PPT Presentation

Transcript of The Geox Case Study

Page 1: The Geox Case Study

The Geox Case Study

Prof. A.Sinatra a.a. 2011/2012

Page 2: The Geox Case Study

THE IDEA OF BUSINESS

HOW POLEGATO REALIZED HIS BUSINESS IDEA?

DEFINE THE FIGURE OF THE ENTREPRENEUR

Main aspects you have to analyze:

Page 3: The Geox Case Study

IDENTIFY A COMMON NEED Solution from NASA astronauts Watertight breathing membrane Shoes

THE NEEDS POLEGATO IDENTIFIED: FASHION : best Italian designers TECHNOLOGY: R&D internal laboratories (patented)

THE IDEA OF BUSINESS

Page 4: The Geox Case Study

How Polegato satisfied the customer needs?

PRODUCTION 5% internal production (Romania) 95% east Asia – South America

Training technological skills Define and control the quality standards Assure production volumes on time

CLEAR BRAND MARKETING : breathing shoes

DISTRIBUTION Each country’s individual distribution structure & calibrated network of

multibrand clients Oprimize market share & promote the Geox brand (77% franchises, 23%

directs)

HOW TO IMPLEMENT THE IDEA

Page 5: The Geox Case Study

The key entrepreneurial person is Mario Polegato

- He had the business idea

- He was very determined to implement it

STRATEGY INNOVATION Creativity, patents, scientific research FLEXIBILITY Esternal production FOCUS ON CLIENT’S NEEDS Specialize in human movement MARKET LEADERSHIP Distribution (2nd world producer) INTERNATIONAL EXPANSION International competitors HIGH PROFITABILITY High discipline over operating costs and

solid financial structure

POLEGATO’S STRATEGY