The George Washington University Strategic Public Relations Online March 25th Webinar

8/9/2019 The George Washington University Strategic Public Relations Online March 25th Webinar

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The George Washington University The George Washington University

Master of Professional StudiesMaster of Professional Studies

in Strategic Public Relationsin Strategic Public Relations Webinar Webinar

Thursday, March 25 Thursday, March 25thth

@ 12:30 PM EST@ 12:30 PM EST To hear the audio portion of this webinar, call: To hear the audio portion of this webinar, call:

Toll Toll--Free: 1.866.602.5089Free: 1.866.602.5089

Conference ID: 1154512Conference ID: 1154512



Webinar Logistics Webinar Logistics

In order to minimize background noise we ask thatIn order to minimize background noise we ask that

you mute your phone line if possible.you mute your phone line if possible.

Please ask questions anytime by using the Q&APlease ask questions anytime by using the Q&Afeature.feature.

We will address your questions at the conclusion of We will address your questions at the conclusion of

the slide presentation (est. 30 minutes for thethe slide presentation (est. 30 minutes for the

slides).slides).

2 To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423 To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423



PresentersPresenters

Larry Parnell, BS/MBA Larry Parnell, BS/MBA Associate Professor and Associate Professor and

Program DirectorProgram Director

Masters in Strategic Public RelationsMasters in Strategic Public Relations

The George Washington University The George Washington University


Elizabeth AloucheElizabeth Alouche Admissions Advisor Admissions Advisor

Masters in Strategic Public RelationsMasters in Strategic Public Relations The George Washington University The George Washington University



Presentation AgendaPresentation Agenda Benefits of Online Learning Benefits of Online Learning

Experienced Faculty Experienced Faculty

The Student Experience The Student Experience

Support Network Support Network

Career OutcomesCareer Outcomes Program Overview Program Overview

Course CurriculumCourse Curriculum

About GW About GW

Admissions Requirements Admissions Requirements

Transfer Credits Transfer Credits

Financial Aid OptionsFinancial Aid Options

Q&AQ&A




Benefits of Online LearningBenefits of Online Learning

Flexibility:Log in anytime, from any Internet connection. Post responses on the discussion board, receivefeedback, and submit assignments, 24 hours a day, 7 days a week, 365 days a year.

Connection:Experience individualized attention from faculty and develop close relationships with fellow

students as you interact with them, creating a vast network of professional contacts.

Interaction:

Post and respond to messages with fellow leaders in your field. Online learning connects you

with the thinking and experience of your instructors and classmates.

Timely Curriculum:

Course content is continually updated. Assignments incorporate the specific issues you deal with

at work, allowing you to apply lessons from each course.




Experienced FacultyExperienced Faculty

Faculty at GW are:Faculty at GW are:

Leaders in their fieldsLeaders in their fields Prominent scholars and educatorsProminent scholars and educators

Specially trained to teach in an online environmentSpecially trained to teach in an online environment

RealReal--world experts in their industry world experts in their industry




The Student Experience The Student Experience

Here·s what our alumni have to say about the program:Here·s what our alumni have to say about the program:

´GW's focus on politics helps make the practice of publicrelations in our nation's capital that much more relevant andnecessary. I knew that GW has the talented, experienced staff that I wanted to learn from. I didn't want to go through agraduate PR program at just any school; GW's focus on public

affairs was what really attracted me to the program.µ~ Aaron Pickering, Strategic Public Relations Graduate




Support Network Support Network

We are here to support you through every step of your online learning experience. We offer you a multi-level support network, including:

Admissions Advisor:

Counsels you through the application process Student Services Advisor:

Liaises with the University on your behalf and acts as your personal coach

Small Group Instructor:

Guides you through the course content and requirements

Faculty:Develops the curriculum and constantly assesses its relevance and timeliness

Technical Support:

Assists you with any technical problems you may have ² live 24/7




Career OutcomesCareer Outcomes

In March 2009, a survey of the online Masters in Strategic PublicRelations students was conducted to gauge their perceptions onhow this program is impacting their careers.

100% of students agreed that they apply what they learn

effectively at work to differentiate themselves from theirpeers.

One-third of students already received salary increases withinthe first year of the program.




Career Outcomes Cont·dCareer Outcomes Cont·d

Students networked with respected fellow professionalsacross the nation including:

² Director of Communications ² Vice President of Corporate Communications

² Account Directors

² Public Relations Managers

² Management & Employee Communications Managers

² Public Information Administrator




Career Outcomes Cont·dCareer Outcomes Cont·d

Students will achieve the following with a Masters inStrategic Public Relations from GW:

1.A greater understanding of the public relations field andthe issues that impact it

2.Confidence in interactions and involvement with clients inthe communications field

3.Great job contributions and a second career




Program Overview Program Overview

33-credit-hour master's program, delivered fully online

Focus on the public policy system and the advocacy role played by publicrelations firms and operations in corporations and association

Capture public attention, shape key public policy debates, and earn thepublic trust as a successful strategic public relations professional

Build your professional credentials that will position you to excel in thischallenging profession

Learn to employ core public relations skills and the practical application

of strategic thinking Relevant for public relations professionals who work in the public policy

arena, the political arena, PR firms, and corporate and not-for-profit PR departments




Course CurriculumCourse Curriculum

11 core courses and one capstone seminar

Courses include: ± Public Relations Principles and Practices: The Foundations of Public Relations Strategy and Tactics

(3 credits)

± Advanced Writing for Communications Professionals: From Context to Composition and Beyond (3 credits)

± Media Relations in the New Media World: New Tools, New Challenges, New Thinking (3 credits) ± The Business and Budgeting of Public Relations: How Public Relations Firms and Departments Operate

for Profit and Success (3 credits)

± Ethical Standards in Public Relations and Public Affairs: The Framework of Professional Credibility and

Accountability (3 credits)

± Strategic Marketing and Marketing Communications: A New Paradigm for Extending the Reach and Impact

of Public Relations and Public Affairs (3 credits)

± Applied Public Relations and Public Affairs Research: Measuring and Evaluating Public Relations and PA

Program Success (3 credits)

± Issues Management and Crisis Communications (3 credits)

± Grassroots and their Impact on Public Relations Strategy (3 credits)

± Political Socialization: How these Factors Impact the Development and Implementation of Public Relations

Strategies (3 credits)

± Public Relations and Public Affairs Capstone Research Project: Applying Public Relations and Public

Affairs Skills and Knowledge to Independent Research (3 credits)




About GW About GW

Private, coeducational, non-sectarian university

Located in Washington, DC, situated a few blocks from the White House and theNational Mall

Founded in 1821 as The Columbian Collegeon land provided by former President George

Washington

Ranked 52nd on U.S. N ews & World

R ep

ort's list of Top National Universities

Rated the number one school for "political

junkiesµ




Admissions Requirements Admissions Requirements

A completed application form

Application fee

A current resume with education and work history outline,

Three letters of recommendation A Statement of Purpose ² a 250 to 500-word essay describing your

academic and professional goals

A bachelor's degree with 3.0 on a 4.0 scale

Three or more years of relevant, full-time, professional work

experience

OR

Official results of the Graduate Record Exam (GRE) general test




Transfer Credit Transfer Credit

With prior approval, up to nine credit hours of

coursework may be accepted as transfer credit

Such coursework must have been taken within

the past two years, must be related in subject

matter, must not have been applied toward

another degree, and must have been successfully

completed with a grade of B or better




Q& A Q& A

Do you have further questions regarding theMaster of Professional Studies in Strategic

Public Relations?

Web: www.gspmonline.com/pr

E-mail: [email protected]

Toll-Free: 1.866.232.0232 Ext. 3423




Thank you!


The George Washington University Strategic Public Relations Online March 25th Webinar

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