The GDSs Evolve

Clare De BonoHead of Product & Innovation

Amadeus

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© 2016 Amadeus IT Group and its affiliates and subsidiaries

Merchandise

Mobile

Monetise

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MobileTypical 2 month travel purchase buying behaviour process

Nov Dec Jan

Mobile

Desktop

87%

of these digital moments

happened on mobile

5 videos

380web visits

34 searches

*Source: Luth Research March, 2015, Google

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Mobile

83%

Of leisure travellers have encountered a travel site that was not mobile optimised or friendly

23%

Of those who have encountered a mobile site that wasn’t optimised

actually pushed through

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Mobile

Inspiration Shopping Buying

1 Complete Ecosystem

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© 2016 Amadeus IT Group and its affiliates and subsidiaries

Merchandise

Mobile

Monetise

7

Merchandise

Online Travel Retailers

Digital Tour Operators

Assemble Travel products

Ads & Promotions

Suppliers

Product differentiationYield Management

Consumers

Browse & CompareGood deals

Travel Agents intermediaries have a role to play

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FLIG

HT

DET

AIL

S P

AG

E

Merchandise

#1

#2

SEA

RC

H P

AG

E

Chargeable Seatmap

Ancillary Catalogue

Fare Family upsell

CH

ECK

OU

T

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© 2016 Amadeus IT Group and its affiliates and subsidiaries

Merchandise

Mobile

Monetise

10

Monetise

Referralcontent

Ownedcontent

Adcontent

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MonetiseTravel Audience integrates Amadeus air content into display ads with up to date fares and availability

Ads are fully contextualized into the publishing page for improved click-through rate

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But you better be quick!

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1 secondof improvement in

response time increases conversion

by

20%

For both mobile and web pages,

the performance sweet spot in 2015

was

2 seconds0-1s 2-3s 4-5s 6-7s 8-9s 10-11s 12-13s 14-15s

Conversion Rate

Amazon has calculated that a page

load slowdown of just 1s could cost it

$1.6bn in sales each year.

Google has calculated that by slowing

its search results by just 0.4s they could

lose 8 million searches per day = $70m revenue per year

Accelerate

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Instant Search Technology is available today

Accelerate

Sub-second response

Live availability

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Targeted SEO

Accelerate

Click / redirection

90 €

97€

112 €

Fast & accurate metasearch

Fare Alerts & Price Predictions

Thank you!

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You can follow us on:

AmadeusITgroupamadeus.comamadeus.com/blog

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Monetize

Referralcontent

Ownedcontent

Ad content