The future of your online identity

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An attempt to map the ‘web content’ to the ‘online identities’ of their authors and thus branding their personas within the search results of Google. Using the new authorship markup allows you to “package your personal brand along with your contributed content”, so to speak – tapping into a number of specific advantages that only this solution provides. We’re going to dive into those than a fits right now. - www.RBNZ.me

Transcript of The future of your online identity

  • The #FutureOf your Online Identity Content Authorship with Search
  • We are visual creatures
  • Any time we see a face in the middle of a sea of text, were most likely going to look at the photo first and not the text. Throughout human history, weve always had a subconscious trust when seeing a human face. Placing a human face on products and brochures have been known to increase the purchase intent for a service or product, compared marketing material that dont use faces. When we see a photo next to our search results, we often automatically give it credibility. This face next to the website gives it an extra boost in the trust factor. Image speaks a 1000 words
  • Any time we see a face in the middle of a sea of text, were most likely going to look at the photo first and not the text. Throughout human history, weve always had a subconscious trust when seeing a human face. Placing a human face on products and brochures have been known to increase the purchase intent for a service or product, compared marketing material that dont use faces. When we see a photo next to our search results, we often automatically give it credibility. This face next to the website gives it an extra boost in the trust factor. This captures your attention
  • Look, how big they have grown
  • Search results are Bland
  • Your face gets it stimulating
  • So put your best face forward
  • Authorship
  • Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance. - Eric Schmidt
  • Google Authorship HOW TO IMPLEMENT
  • Step 1 Verify Your E-mail Address HERE
  • Step 2 Go to Contributor Section
  • Step 2 Go to Contributor Section
  • Step 3 Adding Blogs and Sites
  • Step 3 Adding Blogs and Sites Use author box, or anywhere on the blog, link back to your Google + account.
  • Insert meta tags to your site as publisher for Google Authorship Link back to your Google + profile with link with parameter rel=Author Cicl es Step 3 Adding Blogs and Sites Add meta publisher tags and link back to youre your Google Plus profile.
  • Bing Authorship HOW TO IMPLEMENT
  • Step 1 Verify Your Identity HERE
  • Step 2 Tag your Bing web results
  • Step 3 Find your results and apply
  • Brand affinity is clearly hard wired, it is so fundamental to human existence that it's not going away. - Eric Schmidt
  • Keep building your Authority
  • Join MINE SHIVAM DHAWAN Connect - Keep building your Network
  • Join MINE SHIVAM DHAWAN Connect Or just say Hi! Keep building your Network
  • rbunize BUILDING URBAN ONLINE IDENTITIES Keep Building Your Brand
  • rbunize BUILDING URBAN ONLINE IDENTITIES START HERE Keep Building Your Brand