The Future of UK Sporting Brands, Rights Holders and ...

MAY 9 & 10, 2017 | BT CENTRE, LONDON

telegraph.co.uk/bos #TelegraphBOS@TelB2BEvents

Donna-Maria Cullen Executive Director,Tottenham Hotspur FC

Chester KingActing CEO, British eSports Association

Clare BaldingPresenter, Writer & Broadcaster, BT Sport

Keith Wyness Chief Executive Officer, Aston Villa

Delia BushellManaging Director, BT TV and Sport

Charlie McEwenChief Operating Officer, The British & Irish Lions

David WheldonChief Marketing Officer, RBS

David BythewayFIFA Representative for Wolfsburg

Jim WhiteSports Columnist, The Telegraph

Jennie Price Chief Executive Officer, Sport England

Jake HumphreyPresenter, BT Sport

Nick PinkChief Executive Officer, England Golf

The must attend sports industry gathering for senior stakeholders

Speakers confirmed include:

Silver sponsor

The Telegraph Business of Sport in numbers

250+ delegates to forge new partnerships

50+ expert speakers to uncover best practice

10+ new innovative formats for learning, debating and networking

12+ hours of focused networking time to make new contacts and do business

365+ days of sport industry news and coverage by the Telegraph’s expert journalists

“ This event is top of the pile in terms of content.”

CSM

The Future of UK Sporting Brands, Rights Holders and Broadcasters

Gold sponsor


How The Telegraph Business of Sport will help your business

Speakers will address the most crucial industry issues ranging from the globalisation of sport and maximising value for brands and rights holders, through to eSports, transparency and trust of sporting organisations, and much more.

Highlights

Join UK sport’s great & good Gathers senior stakeholders in order to support the UK industry in achieving commercial success & growth

Focus on what matters to your business Provides the definitive overview of latest trends in sport from high-profile industry speakers

Create meaningful contacts The UK’s most intimate and exclusive event for sport offering curated learning and networking

Get a wider view The event hosts global representatives from sporting bodies and government

Grow your network Attracts the most senior audience of brands, rights holders and broadcasters

“ Diverse sports covered, with key decision makers on every panel ensuring thought provoking content in an intimate setting.”

Newton Investment Management

Broadcasters• Effective engagement strategies

to maximise audience• Understanding changing consumption

trends to enhance viewer experience• Exploiting innovations to drive profitability• Forging new partnerships to do business

Brands• Maximise the reach of your brand• Execute cost-effective monetising strategies• Embrace evolving opportunities in China

and growing international markets• Practical takeaways with tailored masterclasses

Rights holders• Enhancing reputation to drive revenues,

whatever the sport• Exploiting global trends to enhance

engagement• Understand latest engagement trends

in order to reach new audiences• Lessons learned to ensure fan-base growth

Letter from the Chairman

I am pleased to introduce the Telegraph’s third annual Business of Sport conference, a meeting place for senior stakeholders that has grown from strength to strength.

Last year the event was a fantastic success with impressive panel sessions and keynote addresses from respected members of the sporting community; including Sebastian Coe, Eddie Jones, Clare Balding and Rio Ferdinand to name but a few.

The 2017 line-up promises to deliver even greater insights into the latest trends in sport, as we introduce a greater variety of conference sessions and new interactive formats outside of the main auditorium, all designed to ensure that attendees leave the two day event with the answers to their pressing business challenges as well as inspiration for greater growth and innovation.

This preview of our agenda announces our earliest high-profile industry speakers, and shares with the industry the outline of the fantastic talks, debates, demos and masterclasses we have planned, ensuring that, yet again, the Business of Sport conference will provide unrivalled content and exclusive soundbites from leading figures.

We look forward to updating you as new speakers confirm, and networking events around the main conference are announced, and hope that you can join us at BT Centre on the 9th and 10th May at what promises to be the best Business of Sport yet.

Very best wishes, Jim White, Sports Columnist, The Telegraph


More about The Telegraph Business of Sport

The Telegraph Business of Sport aims to steer the UK sports industry to growth, innovation and collaboration and is uniquely positioned to unite 250 senior influencers from brands, rightsholders and broadcasters, as well as innovators in the field of sport, under one roof for a unique forum of networking, learning and strategy.

The combination of keynote addresses, live interviews, case studies, panels, quick-fire talks, masterclasses and hosted discussion groups ensure attendees leave the conference having found inspiration, unique insights into trends in the market and cemented valuable relationships with their peers.

New for 2017

Masterclass Break Out Sessions Provide more depth of learning and the chance to quiz experts in real-time

Quick-Fire Talks Offering fast, to-the-point advice and examples you can take back to your business

Quiz the experts with live interactive polling Through the event app you can post your questions direct to the panel

Live Premium, Exclusive New Content from World- Class Journalists Focusing on the issues that matter – brands, sponsorship, monetisation, China, Brexit and more

Hands-On Demos of New Tech See first hand examples of VR and AR changing fan engagement and understand how the change in tech affects your business

Hosted & Themed Lunch Tables Allowing exclusive networking, and more focused discussion with fellow attendees

Who attends The Telegraph Business of Sport

In 201542% Rights holders 28% Brands 13% Broadcasters 12% Suppliers 5% Agencies

In 201636% Rights holders 25% Brands 10% Broadcasters 17% Agencies 7% Government 5% Academic

Audience seniority 32% C-Level 28% Directors 18% Head of Department 14% Managerial 8% Others

Who attends The Telegraph Business of SportAberdeen Asset Management, Adidas, AELTC, Arsenal FC, Ascot Racecourse, Aston Villa FC, Avaya, Baku 2015, Barclays, BBC Sport, BT Retail, BT Sport, British Olympics Association, Celtic FC, Commonwealth Games Federation, CSM, Crystal Palace FC, DHL Express, EE, Extreme Sports, FC Barcelona, FEI, Force India F1 Team, Formula E Holdings, Goodwood, Hamilton Park, Harlequins, HSBC, IMG, Investec, ITV, Jaguar Land Rover, Liverpool FC , Lloyds Bank Plc, LMA, Lotus F1, Lucozade, Manchester City FC, Newton Investment Management , NFL, O2, PGA, Premiership Rugby, Providence Equity, QBE, RFU, Rouleur, Samsung, Scottish FA, Scottish Rugby Union, Sports England, SSE, Standard Chartered, Standard Life Investment, Tour de France, The Football Association, The Jockey Club, Twitter UK, UCI, UEFA, UK Sport, Vitality (PRU) Health, World Athletics Championships London 2017


“ I enjoyed the opportunity to experience a broad range of topics within the sports field.”

Commonwealth Games Federation

Agenda at a glance

Day 1: Tuesday May 9, 2017 Day 2: Wednesday May 10, 2017

Keynote Addresses, Panel Discussions, Q&A The Business and Globalisation of Sport Opportunities for UK Sport China’s Trajectory

Keynote Address: China’s Trajectory and the Role of Sport

Networking

Polls, Quick-Fire Talks, Panel Discussions Fitness is the new sport How can British Sport Stay at the Top?

Networking and Refreshment Break

Lunch with Hosted, Themed Discussion Tables

Group feedback, Panel Discussion, Quickfire Talk IAAF Football Brexit Broadcasting China eSports

Networking

Panel Discussion, Keynote Interview How Broadcasting is Changing Fans, Consumers, Mobile & Digital – the Impact on Sport

Close of Day 1 & Drinks Reception

Keynote Addresses, Panel Discussions, Quick-Fire Talk eSports, Brands & Sponsorship Fan-Focused Tech

Networking

Quick-Fire Talks, Panel Discussions Reinventing a Traditional Sport The Lions Tour and Becoming the Best of the Best Fitness as the New Sport Grassroots and Democratisation of Sport

Lunch with Hosted, Themed Discussion Tables

Group Feedback, Keynote Addresses, Panel Discussions, Special Guest Keynote Maximising Value for Brands Building a Sporting Legacy

Networking

Master Class Breakout Sessions Insuring your Brand Social Media Strategies Doing Business in China

Close of The Telegraph Business of Sport 2017

“ Informative and sometimes thought-provoking discussions. Intelligent debates with knowledgeable panelists.”

Mitsubishi Motors


09.00 Introductory Remarks from the Chairman

09.05 Keynote Address: Opportunities for the UK’s Sport Industry on a Global Stage

09.25 Keynote Address: China’s Trajectory and the Role of Sport

09.45 Panel Discussion: Growing Trade Links with China China’s impact on the European sporting scene so far: Lessons learntPlotting an approach to do business in China – trends, priorities, partnerships, regulation and financeInsights into the Chinese sporting opportunity

10.25 Networking and Refreshment Break

11.00 Panel Discussion: The Business of the Premier League and the Next 25 YearsHow to retain the authentic experience of Premier League football while modernisingOpportunities for transformation that accommodate traditional and next generation fansOpportunities for the Premier League outside of EuropeFuture partnerships between sports industry stakeholders

11.40 Business of Sport Live Audience Poll: Will the Chinese Super League be bigger than the Premier League in 20 years time?

11.45 Panel Discussion: Fitness is the New SportLatest trends in how people gather, new social groupings, and what this means for brands in sportHow can traditional sport adapt to the world of wearables, fitness apps and specialist studios?Creating a commercial opportunity: How do you monetise the millennial?

12.50 Lunch with Expert-Hosted Discussion Tables Continue your learning and networking with peers by joining one of four interactive discussion groups including: • Providing Resilient Value for Brands• Globalisation & China • Strength in Diversity: Women in Sport• The Changing World of Broadcasting & Fan Engagement

14.00 Hosted Discussion Groups FeedbackHear what was discussed at the themed, expert-hosted lunch tables - a real temperature test of audience opinion and real learnings from peers.

14.10 Panel Discussion: What Does it Take to Reach the Pinnacle of Sporting Success? Building a statergy for a winning team Forming the right partnerships to gain a competitive edge How will the sports industry continue to leverage the message and reach of the Olympics?

14.50 Quick-Fire Talk and Interview: The Disruption of Sport

15.15 Networking and Refreshment Break

15.45 Panel Discussion: How Broadcasting is Changing: Exposure, Reach, FinanceHow can sports get out from behind the pay-wall without becoming commercially unviable?Will selective viewing alter the importance of mainstream media?How competitive are social media entrants offering live-streaming?Will new technologies like VR influence broadcasting models?

16.30 Closing Keynote Interview

17.00 Close of Day 1: Charity Fundraiser with Special Guest Hosts & Networking Drinks Reception

Agenda Day 1 Tuesday May 9, 2017

Full speaker line up to be announced soon – for latest agenda visit: telegraph.co.uk/bos


09.30 Introductory Remarks from the Chairman

09.35 Panel Discussion: What is the World of Sport’s Response to eSports & Who is Profitting? Breaking the myth of eSportsWhat is “real” sport? Trends in eSports and how they impact traditional interpretations of sportBlurring the line between digital and physical sports: Can all sports benefit from the eSports craze?What a mainstream TV deal means for eSports - are mainstream ratings losing out?How can brands capitalise of the growth of eSports?

10.20 Quick-fire Presentation: FIFA - Welcome to 21st Century Sport

10.30 Networking and Refreshment Break with AR/VR Demos

11.20 Panel Discussion: Reinventing a Traditional Sport

12.00 Panel Discussion: The Lions Tour & Becoming the Best of the Best

12.45 Quick-fire Presentation: Bringing Sport to Life through Fan Focused Tech How apps and smart devices are changing individual fitness and sporting participationTracking players and athletes for data capture – what are the easy wins and what are the pitfalls?AR/VR is here to stay – can the industry leverage its value to fans?

13.00 Lunch with Expert-Hosted Discussion TablesContinue your learning and networking with peers by joining one of four interactive discussion groups including:• Innovation as a Process• Leadership & Management: What Does Success Look Like?• eSports

14.00 Hosted Discussion Groups Feedback Hear what was discussed at the themed, expert-hosted lunch tables – a real temperature test of audience opinion and real learnings from peers.

14.10 Panel Discussion: Maximising Value for Brands & Harnessing the Passion for SportCan successful transformation in one sport be translated to others in the ascendance?The emerging trends in sponsorship activation, advertising opportunities, and social mediaWhat steps should rights holders and brands consider when engaging with fans? The importance of the continued support and investment in grass roots sports

14.50 Building a Sporting Legacy Establishing resilience in a sporting brand whilst ensuring innovationLeadership tips and a day in the life of Formula One Group’s CEOPlus, a chance for the audience to submit their questions directly to the interviewer via the app.

15:05 Networking Refreshments

15.35 Master Class Breakout SessionsA chance to delve into pressing Business of Sport issues and to have your questions answered in real-time by industry leaders. Choose to pre-register for one of:A. Insuring your BrandB. Social Media Strategies C. Doing Business in China

16.40 Networking Drinks Reception & Close of Event

Agenda Day 2 Wednesday May 10, 2017

Full speaker line up to be announced soon – for latest agenda visit: telegraph.co.uk/bos


New for 2017

New for 2017

New for 2017

Delegate rates

DateGroup Booking (three bookings or more)

Standard Pass

Book before March 14, 2017Save £200 and register today

£795 pp £1,095

From 28th February 2017 £995 pp £1,295

Venue

The BT Centre is the global headquarters and registered office of BT Group, it is BT Centre is opposite St Paul’s underground station (Central line). It is also within walking distance of Mansion House (District and Circle lines), Barbican (Hammersmith and City line) and Bank (Central, Northern and Waterloo & City lines, and Docklands Light Railway).

BT Centre, 81 Newgate Street, London EC1A 7AJ View on Google Maps

Sponsor

Offers a unique platform to both engage with our senior audience on the day and also drive awareness of your brand to the wider Telegraph readership. The Business of Sport 2016 trended #2 on twitter during the conference. Interested in joining our event supporters through sponsorship opportunities?

Please contact Christopher Warren on 0207 931 3949 or [email protected]

Other benefits include: Working closely with a premier events and marketing team to create bespoke sponsorship solutions that reflect your goals and objectives. We help you to reach targeted audiences via the event and thought-leadership campaigns pre-event that include bespoke microsites, advertorials, interviews, supplements, video, surveys and more.

telegraph.co.uk/bos @TelB2BEvents #TelegraphBOS


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