The future of the social and digital landscape - Gugs Sarna, LEWIS Pulse

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LEWIS Pulse The future of the social and digital landscape 2014

Transcript of The future of the social and digital landscape - Gugs Sarna, LEWIS Pulse

LEWIS Pulse

The future of the social and digital

landscape

2014

The Big Four

300 million G+ users

YouTube 1 billion unique users monthly

300 million users

Influencing the influencers

Mobile internet is the norm

Engaging audiences at events

Digital advertising

Social Media + Mobile

Over 50% of Facebook’s

ad revenue is driven by

mobile. eMarketer expects

mobile ad spending to

overtake desktop PC

advertising by 2016 and

TV advertising by 2018.

Lead Generation

With the creation of

Twitter cards & the ability

to generate leads in

platform, we foresee an

increase in, on platform

social lead gen via paid

advertising models and

campaigns – ideal for B2B

campaigns

‘Portable’ social media

Creativity breaking boundaries

Social media for business

Thank You!