The future of the social and digital landscape - Gugs Sarna, LEWIS Pulse
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LEWIS Pulse The future of the social and digital landscape 2014
Transcript of The future of the social and digital landscape - Gugs Sarna, LEWIS Pulse
Digital advertising
Social Media + Mobile
Over 50% of Facebook’s
ad revenue is driven by
mobile. eMarketer expects
mobile ad spending to
overtake desktop PC
advertising by 2016 and
TV advertising by 2018.
Lead Generation
With the creation of
Twitter cards & the ability
to generate leads in
platform, we foresee an
increase in, on platform
social lead gen via paid
advertising models and
campaigns – ideal for B2B
campaigns