The Future of the Fragrances Market in Saudi Arabia to 2017 · PDF fileThe Future of the...

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The Future of the Fragrances Market in Saudi Arabia to 2017

Market Size, Distribution and Brand Share, Key Events and Competitive Landscape

Reference Code: HB0030ER

Published: March 2014

©Canadean 2014. This product is licensed and is not to be photocopied. Reference code: HB0030ER



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Table of Contents

1. Introduction ............................................................................................... 13

1.1 What is this Report About?................................................................................. 13

1.2 Definitions .......................................................................................................... 13

1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017 .... 13

1.2.2 Category Definitions .......................................................................................................... 13

1.2.3 Distribution Channel Definitions ........................................................................................ 14

1.2.4 Volume Units and Aggregations ........................................................................................ 15

1.2.5 CAGR Definition and Calculation ...................................................................................... 15

1.2.6 Graphical representation of Brands ................................................................................... 15

1.2.7 Exchange Rates ................................................................................................................ 16

1.2.8 Methodology Summary...................................................................................................... 16

2. Saudi Arabia Fragrances Market Analysis, 2007–17 ............................. 17

2.1 Fragrances Value Analysis, 2007–17 ................................................................. 17

2.1.1 Overall Fragrances Market Value, 2007–17 ..................................................................... 17

2.1.2 Fragrances Market Value by Category, 2007–17 ............................................................. 19

2.1.3 Market Growth Dynamics by Value – Fragrances, 2007–17 ............................................. 21

2.2 Fragrances Volume Analysis, 2007–17 .............................................................. 22

2.2.1 Overall Fragrances Market Volume, 2007–17 .................................................................. 22

2.2.2 Per-Capita Consumption - Fragrances, 2007–17 ............................................................. 23

2.2.3 Fragrances Market Volume by Category, 2007–17 .......................................................... 24

2.2.4 Market Growth Dynamics by Volume – Fragrances, 2007–17 ......................................... 26

3. Saudi Arabia Female Fragrances Market Analysis, 2007–17 ................ 27

3.1 Female Fragrances Value Analysis, 2007–17 .................................................... 27

3.1.1 Female Fragrances Market by Value, 2007–17 ................................................................ 27

3.1.2 Average Consumer Price/Unit – Female Fragrances, 2007–17 ....................................... 29

3.1.3 Female Fragrances Market Value by Segments, 2007–17 ............................................... 30

3.2 Female Fragrances Volume Analysis, 2007–17 ................................................. 32

3.2.1 Female Fragrances Market by Volume, 2007–17 ............................................................. 32

3.2.2 Female Fragrances Market Volume by Segments, 2007–17 ............................................ 33

3.3 Market Growth Dynamics – Female Fragrances, 2007–17 ................................. 35

3.3.1 Female Fragrances Market Growth Dynamics by Value, 2007–17 .................................. 35

3.3.2 Female Fragrances Market Growth Dynamics by Volume, 2007–17 ............................... 36

3.4 Mass Female Fragrances Analysis, 2007–17 ..................................................... 37

3.4.1 Mass Female Fragrances Market by Value, 2007–17 ...................................................... 37

3.4.2 Mass Female Fragrances Market by Volume, 2007–17 ................................................... 38

3.5 Premium Female Fragrances Analysis, 2007–17 ............................................... 39




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3.5.1 Premium Female Fragrances Market by Value, 2007–17 ................................................. 39

3.5.2 Premium Female Fragrances Market by Volume, 2007–17 .............................................. 40

3.6 Female Fragrances Brand Analysis, 2009–12 .................................................... 41

3.7 Female Fragrances Distribution Channel Analysis, 2009–12 ............................. 44

4. Saudi Arabia Male Fragrances Market Analysis, 2007–17 .................... 47

4.1 Male Fragrances Value Analysis, 2007–17 ........................................................ 47

4.1.1 Male Fragrances Market by Value, 2007–17 .................................................................... 47

4.1.2 Average Consumer Price/Unit – Male Fragrances, 2007–17 ............................................ 49

4.1.3 Male Fragrances Market Value by Segments, 2007–17 ................................................... 50

4.2 Male Fragrances Volume Analysis, 2007–17 ..................................................... 52

4.2.1 Male Fragrances Market by Volume, 2007–17 ................................................................. 52

4.2.2 Male Fragrances Market Volume by Segments, 2007–17 ................................................ 53

4.3 Market Growth Dynamics – Male Fragrances, 2007–17 ..................................... 55

4.3.1 Male Fragrances Market Growth Dynamics by Value, 2007–17 ....................................... 55

4.3.2 Male Fragrances Market Growth Dynamics by Volume, 2007–17 .................................... 56

4.4 Mass Male Fragrances Analysis, 2007–17 ......................................................... 57

4.4.1 Mass Male Fragrances Market by Value, 2007–17 ........................................................... 57

4.4.2 Mass Male Fragrances Market by Volume, 2007–17 ........................................................ 58

4.5 Premium Male Fragrances Analysis, 2007–17 ................................................... 59

4.5.1 Premium Male Fragrances Market by Value, 2007–17 ..................................................... 59

4.5.2 Premium Male Fragrances Market by Volume, 2007–17 .................................................. 60

4.6 Male Fragrances Brand Analysis, 2009–12 ........................................................ 61

4.7 Male Fragrances Distribution Channel Analysis, 2009–12 ................................. 64

5. Saudi Arabia Unisex Fragrances Market Analysis, 2007–17................. 67

5.1 Unisex Fragrances Value Analysis, 2007–17 ..................................................... 67

5.1.1 Unisex Fragrances Market by Value, 2007–17 ................................................................. 67

5.1.2 Average Consumer Price/Unit – Unisex Fragrances, 2007–17 ........................................ 69

5.1.3 Unisex Fragrances Market Value by Segments, 2007–17 ................................................ 70

5.2 Unisex Fragrances Volume Analysis, 2007–17 .................................................. 72

5.2.1 Unisex Fragrances Market by Volume, 2007–17 .............................................................. 72

5.2.2 Unisex Fragrances Market Volume by Segments, 2007–17 ............................................. 73

5.3 Market Growth Dynamics – Unisex Fragrances, 2007–17 .................................. 75

5.3.1 Unisex Fragrances Market Growth Dynamics by Value, 2007–17 ................................... 75

5.3.2 Unisex Fragrances Market Growth Dynamics by Volume, 2007–17 ................................ 76

5.4 Mass Unisex Fragrances Analysis, 2007–17 ...................................................... 77

5.4.1 Mass Unisex Fragrances Market by Value, 2007–17 ....................................................... 77

5.4.2 Mass Unisex Fragrances Market by Volume, 2007–17 .................................................... 78

5.5 Premium Unisex Fragrances Analysis, 2007–17 ................................................ 79




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5.5.1 Premium Unisex Fragrances Market by Value, 2007–17 .................................................. 79

5.5.2 Premium Unisex Fragrances Market by Volume, 2007–17 ............................................... 80

5.6 Unisex Fragrances Brand Analysis, 2009–12 ..................................................... 81

5.7 Unisex Fragrances Distribution Channel Analysis, 2009–12 .............................. 83

6. Profiles of Companies Active in the Global Fragrances Market ........... 86

6.1 The Procter & Gamble Company ....................................................................... 86

6.1.1 The Procter & Gamble Company Business Analysis ........................................................ 86

6.1.2 The Procter & Gamble Company Major Products and Services ....................................... 87

6.1.3 The Procter & Gamble Company Key Competitors .......................................................... 88

6.1.4 The Procter & Gamble Company SWOT Analysis ............................................................ 88

6.1.5 The Procter & Gamble Company SWOT Analysis - Overview.......................................... 88

6.1.6 The Procter & Gamble Company Strengths ...................................................................... 88

6.1.7 The Procter & Gamble Company Weaknesses ................................................................ 90

6.1.8 The Procter & Gamble Company Opportunities ................................................................ 91

6.1.9 The Procter & Gamble Company Threats ......................................................................... 92

6.1.10 The Procter & Gamble Company History .......................................................................... 94

6.1.11 The Procter & Gamble Company Key Employees ............................................................ 97

6.1.12 The Procter & Gamble Company Locations and Subsidiaries ........................................ 100

6.2 Henkel AG & Co. KGaA ................................................................................... 105

6.2.1 Henkel AG & Co. KGaA Business Analysis .................................................................... 105

6.2.2 Henkel AG & Co. KGaA Major Products and Services ................................................... 106

6.2.3 Henkel AG & Co. KGaA Key Competitors ....................................................................... 109

6.2.4 Henkel AG & Co. KGaA SWOT Analysis ........................................................................ 109

6.2.5 Henkel AG & Co. KGaA SWOT Analysis - Overview ...................................................... 109

6.2.6 Henkel AG & Co. KGaA Strengths .................................................................................. 109

6.2.7 Henkel AG & Co. KGaA Weaknesses ............................................................................. 110

6.2.8 Henkel AG & Co. KGaA Opportunities ............................................................................ 111

6.2.9 Henkel AG & Co. KGaA Threats ..................................................................................... 112

6.2.10 Henkel AG & Co. KGaA History ...................................................................................... 114

6.2.11 Henkel AG & Co. KGaA Key Employees ........................................................................ 117

6.2.12 Henkel AG & Co. KGaA Locations and Subsidiaries ...................................................... 119

6.3 Kao Corporation ............................................................................................... 130

6.3.1 Kao Corporation Business Analysis ................................................................................ 130

6.3.2 Kao Corporation Major Products and Services ............................................................... 131

6.3.3 Kao Corporation Key Competitors ................................................................................... 132

6.3.4 Kao Corporation SWOT Analysis .................................................................................... 132

6.3.5 Kao Corporation SWOT Analysis - Overview .................................................................. 132

6.3.6 Kao Corporation Strengths .............................................................................................. 132

6.3.7 Kao Corporation Weaknesses ......................................................................................... 133




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6.3.8 Kao Corporation Opportunities ........................................................................................ 134

6.3.9 Kao Corporation Threats ................................................................................................. 135

6.3.10 Kao Corporation History .................................................................................................. 136

6.3.11 Kao Corporation Key Employees .................................................................................... 139

6.3.12 Kao Corporation Locations and Subsidiaries .................................................................. 141

6.4 Avon Products, Inc. .......................................................................................... 145

6.4.1 Avon Products, Inc. Business Analysis ........................................................................... 145

6.4.2 Avon Products, Inc. Major Products and Services .......................................................... 146

6.4.3 Avon Products, Inc. Key Competitors .............................................................................. 146

6.4.4 Avon Products, Inc. SWOT Analysis ............................................................................... 147

6.4.5 Avon Products, Inc. SWOT Analysis - Overview ............................................................. 147

6.4.6 Avon Products, Inc. Strengths ......................................................................................... 147

6.4.7 Avon Products, Inc. Weaknesses .................................................................................... 148

6.4.8 Avon Products, Inc. Opportunities ................................................................................... 148

6.4.9 Avon Products, Inc. Threats ............................................................................................ 149

6.4.10 Avon Products, Inc. History ............................................................................................. 151

6.4.11 Avon Products, Inc. Key Employees ............................................................................... 153

6.4.12 Avon Products, Inc. Locations and Subsidiaries ............................................................. 154

6.5 Shiseido Company, Limited.............................................................................. 159

6.5.1 Shiseido Company, Limited Business Analysis .............................................................. 159

6.5.2 Shiseido Company, Limited Major Products and Services ............................................. 160

6.5.3 Shiseido Company, Limited Key Competitors ................................................................. 160

6.5.4 Shiseido Company, Limited SWOT Analysis .................................................................. 161

6.5.5 Shiseido Company, Limited SWOT Analysis - Overview ................................................ 161

6.5.6 Shiseido Company, Limited Strengths ............................................................................ 161

6.5.7 Shiseido Company, Limited Weaknesses ....................................................................... 162

6.5.8 Shiseido Company, Limited Opportunities ...................................................................... 163

6.5.9 Shiseido Company, Limited Threats ............................................................................... 165

6.5.10 Shiseido Company, Limited History ................................................................................ 167

6.5.11 Shiseido Company, Limited Key Employees................................................................... 170

6.5.12 Shiseido Company, Limited Locations and Subsidiaries ................................................ 171

6.6 Arata Corporation ............................................................................................. 175

6.6.1 Arata Corporation Business Analysis .............................................................................. 175

6.6.2 Arata Corporation Major Products and Services ............................................................. 176

6.6.3 Arata Corporation Key Competitors ................................................................................ 177

6.6.4 Arata Corporation SWOT Analysis .................................................................................. 177

6.6.5 Arata Corporation SWOT Analysis - Overview ............................................................... 177

6.6.6 Arata Corporation Strengths ............................................................................................ 177

6.6.7 Arata Corporation Weaknesses ...................................................................................... 178

6.6.8 Arata Corporation Opportunities ...................................................................................... 179




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6.6.9 Arata Corporation Threats ............................................................................................... 180

6.6.10 Arata Corporation History ................................................................................................ 181

6.6.11 Arata Corporation Key Employees .................................................................................. 183

6.6.12 Arata Corporation Locations and Subsidiaries ................................................................ 184

6.7 Coty Inc.- Financial and Strategic..................................................................... 187

6.7.1 Coty Inc.- Financial and Strategic Business Analysis ..................................................... 187

6.7.2 Coty Inc.- Financial and Strategic Major Products and Services .................................... 188

6.7.3 Coty Inc.- Financial and Strategic Key Competitors ........................................................ 189

6.7.4 Coty Inc.- Financial and Strategic SWOT Analysis ......................................................... 189

6.7.5 Coty Inc.- Financial and Strategic SWOT Analysis - Overview ....................................... 189

6.7.6 Coty Inc.- Financial and Strategic Strengths ................................................................... 189

6.7.7 Coty Inc.- Financial and Strategic Weaknesses .............................................................. 191

6.7.8 Coty Inc.- Financial and Strategic Opportunities ............................................................. 191

6.7.9 Coty Inc.- Financial and Strategic Threats ...................................................................... 193

6.7.10 Coty Inc.- Financial and Strategic History ....................................................................... 195

6.7.11 Coty Inc.- Financial and Strategic Key Employees ......................................................... 197

6.7.12 Coty Inc.- Financial and Strategic Locations and Subsidiaries ....................................... 198

6.8 Givaudan S.A. .................................................................................................. 202

6.8.1 Givaudan S.A. Business Analysis ................................................................................... 202

6.8.2 Givaudan S.A. Major Products and Services .................................................................. 202

6.8.3 Givaudan S.A. Key Competitors ...................................................................................... 203

6.8.4 Givaudan S.A. SWOT Analysis ....................................................................................... 203

6.8.5 Givaudan S.A. SWOT Analysis - Overview ..................................................................... 203

6.8.6 Givaudan S.A. Strengths ................................................................................................. 203

6.8.7 Givaudan S.A. Weaknesses ............................................................................................ 204

6.8.8 Givaudan S.A. Opportunities ........................................................................................... 204

6.8.9 Givaudan S.A. Threats .................................................................................................... 205

6.8.10 Givaudan S.A. History ..................................................................................................... 207

6.8.11 Givaudan S.A. Key Employees ....................................................................................... 209

6.8.12 Givaudan S.A. Locations and Subsidiaries ..................................................................... 210

6.9 Natura Cosmeticos S.A. ................................................................................... 214

6.9.1 Natura Cosmeticos S.A. Business Analysis .................................................................... 214

6.9.2 Natura Cosmeticos S.A. Major Products and Services ................................................... 215

6.9.3 Natura Cosmeticos S.A. Key Competitors ...................................................................... 215

6.9.4 Natura Cosmeticos S.A. SWOT Analysis ........................................................................ 216

6.9.5 Natura Cosmeticos S.A. SWOT Analysis - Overview ..................................................... 216

6.9.6 Natura Cosmeticos S.A. Strengths .................................................................................. 216

6.9.7 Natura Cosmeticos S.A. Weaknesses ............................................................................ 217

6.9.8 Natura Cosmeticos S.A. Opportunities ............................................................................ 217

6.9.9 Natura Cosmeticos S.A. Threats ..................................................................................... 218




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6.9.10 Natura Cosmeticos S.A. History ...................................................................................... 219

6.9.11 Natura Cosmeticos S.A. Key Employees ........................................................................ 220

6.9.12 Natura Cosmeticos S.A. Locations and Subsidiaries ...................................................... 221

6.10 LG Household & Health Care Ltd. .................................................................... 224

6.10.1 LG Household & Health Care Ltd. Business Analysis ..................................................... 224

6.10.2 LG Household & Health Care Ltd. Major Products and Services ................................... 225

6.10.3 LG Household & Health Care Ltd. Key Competitors ....................................................... 225

6.10.4 LG Household & Health Care Ltd. SWOT Analysis ........................................................ 226

6.10.5 LG Household & Health Care Ltd. SWOT Analysis - Overview ...................................... 226

6.10.6 LG Household & Health Care Ltd. Strengths .................................................................. 226

6.10.7 LG Household & Health Care Ltd. Weaknesses ............................................................. 227

6.10.8 LG Household & Health Care Ltd. Opportunities ............................................................ 227

6.10.9 LG Household & Health Care Ltd. Threats...................................................................... 228

6.10.10 LG Household & Health Care Ltd. History....................................................................... 229

6.10.11 LG Household & Health Care Ltd. Key Employees ......................................................... 231

6.10.12 LG Household & Health Care Ltd. Locations and Subsidiaries ...................................... 231

7. News and Key Events in the Global Fragrances Market ..................... 236

7.1 Category News ................................................................................................ 236

7.1.1 Victoria's Secret to launch new floral fragrance .............................................................. 236

7.1.2 Heathcote & Ivory to extend Beau Jardin Rose & Geranium collection .......................... 236

7.1.3 George Carr launches new scented candle .................................................................... 236

7.1.4 DKNY Be Delicious gears up to launch City Blossom collection .................................... 237

7.1.5 Guerlain introduces Cherry Blossom fragrance re-edition .............................................. 237

7.1.6 Jimmy Choo launches new Exotic fragrance .................................................................. 237

7.1.7 Floris London to launch Lavender & Mint home fragrance range ................................... 238

7.1.8 Calvin Klein to launch Endless Euphoria fragrance ........................................................ 238

7.1.9 Female fragrances dominate Spanish fragrance market: Report ................................... 238

7.1.10 Binky & Alex launch Made in Chelsea frangrance .......................................................... 239

8. Deal Activities in the Global Fragrances Market .................................. 240

8.1 Category Deals ................................................................................................ 240

8.1.1 Elizabeth Arden prices US$100 million 7.375% senior notes due 2021 ......................... 240

8.1.2 DLF Brands to form a joint venture with KIKO ................................................................ 241

8.1.3 Philadelphia Macaroni acquires US pasta factory of Unilever ........................................ 242

8.1.4 RFM Corporation to acquire Royal pasta brand in the Philippines from Unilever ........... 243

8.1.5 Coty to acquire Lena White ............................................................................................. 244

8.1.6 Coty forms joint venture Chalhoub and Jashanmal ........................................................ 245

8.1.7 Leonard Green & Partners to acquire Lucky Brand from Fifth & Pacific ......................... 247

8.1.8 Dabur India to acquire manufacturing unit of Northern Aromatics .................................. 249

8.1.9 Benetton Group enters into licensing agreement with Puig for United Colors of Benetton

fragranceBs ..................................................................................................................... 250




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8.1.10 Idea International to merge with Japanese cosmetics producer ..................................... 252

9. Appendix ................................................................................................. 253

9.1 About Canadean .............................................................................................. 253

9.2 Disclaimer ........................................................................................................ 253




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List of Figures

Figure 1: Saudi Arabia Fragrances Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ......................................................... 18 Figure 2: Saudi Arabia Fragrances Market Value (LCU m) by Category, 2007–17 .................................................................... 20 Figure 3: Saudi Arabia Fragrances Market Dynamics, by Category, by Market Value, 2007–17 ................................................ 21 Figure 4: Saudi Arabia Fragrances Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ..................................................... 22 Figure 5: Saudi Arabia Per-Capita Fragrances Consumption (Unit/head & Y-o-Y growth), 2007–17 .......................................... 23 Figure 6: Saudi Arabia Fragrances Market Volume (Units m) by Category, 2007–17................................................................. 25 Figure 7: Saudi Arabia Fragrances Market Dynamics, by Category, by Market Volume 2007–17 .............................................. 26 Figure 8: Saudi Arabia Female Fragrances Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ............................................ 28 Figure 9: Saudi Arabia Female Fragrances Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 .............................. 29 Figure 10: Saudi Arabia Female Fragrances Market Value (LCU m) by Segments, 2007–17 .................................................... 31 Figure 11: Saudi Arabia Female Fragrances Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ...................................... 32 Figure 12: Saudi Arabia Female Fragrances Market Volume (Units m) by Segments, 2007–17 ................................................ 34 Figure 13: Saudi Arabia Female Fragrances Market Growth Dynamics by Value, 2007–17....................................................... 35 Figure 14: Saudi Arabia Female Fragrances Market Growth Dynamics by Volume, 2007–17 .................................................... 36 Figure 15: Saudi Arabia Mass Female Fragrances Market by Value (LCU m), 2007–17 ............................................................ 37 Figure 16: Saudi Arabia Mass Female Fragrances Market by Volume (Units m), 2007–17 ........................................................ 38 Figure 17: Saudi Arabia Premium Female Fragrances Market by Value (LCU m), 2007–17 ...................................................... 39 Figure 18: Saudi Arabia Premium Female Fragrances Market by Volume (Units m), 2007–17 .................................................. 40 Figure 19: Saudi Arabia Female Fragrances Market Value by Brands (LCU m), 2009–12 ......................................................... 43 Figure 20: Saudi Arabia Female Fragrances Market Value by Distribution Channel (LCU m), 2009–12 .................................... 46 Figure 21: Saudi Arabia Male Fragrances Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .............................................. 48 Figure 22: Saudi Arabia Male Fragrances Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ................................ 49 Figure 23: Saudi Arabia Male Fragrances Market Value (LCU m) by Segments, 2007–17 ........................................................ 51 Figure 24: Saudi Arabia Male Fragrances Market Volume (Units m) and Growth (Y-o-Y), 2007–17 .......................................... 52 Figure 25: Saudi Arabia Male Fragrances Market Volume (Units m) by Segments, 2007–17 .................................................... 54 Figure 26: Saudi Arabia Male Fragrances Market Growth Dynamics by Value, 2007–17 ........................................................... 55 Figure 27: Saudi Arabia Male Fragrances Market Growth Dynamics by Volume, 2007–17 ........................................................ 56 Figure 28: Saudi Arabia Mass Male Fragrances Market by Value (LCU m), 2007–17 ................................................................ 57 Figure 29: Saudi Arabia Mass Male Fragrances Market by Volume (Units m), 2007–17 ............................................................ 58 Figure 30: Saudi Arabia Premium Male Fragrances Market by Value (LCU m), 2007–17 .......................................................... 59 Figure 31: Saudi Arabia Premium Male Fragrances Market by Volume (Units m), 2007–17 ...................................................... 60 Figure 32: Saudi Arabia Male Fragrances Market Value by Brands (LCU m), 2009–12 ............................................................. 63 Figure 33: Saudi Arabia Male Fragrances Market Value by Distribution Channel (LCU m), 2009–12......................................... 66 Figure 34: Saudi Arabia Unisex Fragrances Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ........................................... 68 Figure 35: Saudi Arabia Unisex Fragrances Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ............................. 69 Figure 36: Saudi Arabia Unisex Fragrances Market Value (LCU m) by Segments, 2007–17 ..................................................... 71 Figure 37: Saudi Arabia Unisex Fragrances Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ....................................... 72 Figure 38: Saudi Arabia Unisex Fragrances Market Volume (Units m) by Segments, 2007–17 ................................................. 74 Figure 39: Saudi Arabia Unisex Fragrances Market Growth Dynamics by Value, 2007–17........................................................ 75 Figure 40: Saudi Arabia Unisex Fragrances Market Growth Dynamics by Volume, 2007–17 ..................................................... 76 Figure 41: Saudi Arabia Mass Unisex Fragrances Market by Value (LCU m), 2007–17 ............................................................. 77 Figure 42: Saudi Arabia Mass Unisex Fragrances Market by Volume (Units m), 2007–17 ......................................................... 78 Figure 43: Saudi Arabia Premium Unisex Fragrances Market by Value (LCU m), 2007–17 ....................................................... 79 Figure 44: Saudi Arabia Premium Unisex Fragrances Market by Volume (Units m), 2007–17 ................................................... 80 Figure 45: Saudi Arabia Unisex Fragrances Market Value by Brands (LCU m), 2009–12 .......................................................... 82 Figure 46: Saudi Arabia Unisex Fragrances Market Value by Distribution Channel (LCU m), 2009–12 ..................................... 85




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List of Tables

Table 1: Category Definitions - Fragrances Market ................................................................................................................... 13 Table 2: Distribution Channel Definitions - Fragrances Market ................................................................................................. 14 Table 3: Volume Units for Fragrances Market ........................................................................................................................... 15 Table 4: Saudi Arabia Exchange Rate LCU – USD (Annual Average), 2007 – 2012 .................................................................. 16 Table 5: Saudi Arabia Fragrances Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .......................................................... 17 Table 6: Saudi Arabia Fragrances Market Value (USD m) and Growth (Y-o-Y), 2007–17 .......................................................... 17 Table 7: Saudi Arabia Fragrances Market Value (LCU m) by Category, 2007–12 ...................................................................... 19 Table 8: Saudi Arabia Fragrances Market Value (LCU m) by Category, 2012–17 ...................................................................... 19 Table 9: Saudi Arabia Fragrances Market Value (USD m) by Category, 2007–12 ..................................................................... 19 Table 10: Saudi Arabia Fragrances Market Value (USD m) by Category, 2012–17 ................................................................... 20 Table 11: Saudi Arabia Fragrances Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size

(2007, 2012 & 2017), by Category, by Value (LCU m) ............................................................................................................... 21 Table 12: Saudi Arabia Fragrances Market Volume (Units m) and Growth (Y-o-Y), 2007–17 .................................................... 22 Table 13: Saudi Arabia Per-capita Fragrances Consumption (Unit/head & Y-o-Y growth), 2007–17 .......................................... 23 Table 14: Saudi Arabia Fragrances Market Volume (Units m) by Category, 2007–12 ................................................................ 24 Table 15: Saudi Arabia Fragrances Market Volume (Units m) by Category, 2012–17 ................................................................ 24 Table 16: Saudi Arabia Fragrances Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size

(2007, 2012 & 2017), by Category, by volume (Units m) ........................................................................................................... 26 Table 17: Saudi Arabia Female Fragrances Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ........................................... 27 Table 18: Saudi Arabia Female Fragrances Market Value (USD m) and Growth (Y-o-Y), 2007–17 ........................................... 27 Table 19: Saudi Arabia Female Fragrances Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ............................. 29 Table 20: Saudi Arabia Female Fragrances Market Value (LCU m) by Segments, 2007–12 ..................................................... 30 Table 21: Saudi Arabia Female Fragrances Market Value (LCU m) by Segments, 2012–17 ..................................................... 30 Table 22: Saudi Arabia Female Fragrances Market Value (USD m) by Segments, 2007–12 ..................................................... 30 Table 23: Saudi Arabia Female Fragrances Market Value (USD m) by Segments, 2012–17 ..................................................... 30 Table 24: Saudi Arabia Female Fragrances Market Volume (Units m) and Growth (Y-o-Y), 2007–17........................................ 32 Table 25: Saudi Arabia Female Fragrances Market Volume (Units m) by Segments, 2007–12 ................................................. 33 Table 26: Saudi Arabia Female Fragrances Market Volume (Units m) by Segments, 2012–17 ................................................. 33 Table 27: Saudi Arabia Female Fragrances Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market

size (2007, 2012 & 2017), by Value (LCU m), by Segments ...................................................................................................... 35 Table 28: Saudi Arabia Female Fragrances Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market

size (2007, 2012 & 2017), by Volume (Units m), by Segments .................................................................................................. 36 Table 29: Saudi Arabia Mass Female Fragrances Market by Value (LCU m), 2007–17 ............................................................. 37 Table 30: Saudi Arabia Mass Female Fragrances Market by Value (USD m), 2007–17 ............................................................ 37 Table 31: Saudi Arabia Mass Female Fragrances Market by Volume (Units m), 2007–17 ......................................................... 38 Table 32: Saudi Arabia Premium Female Fragrances Market by Value (LCU m), 2007–17 ....................................................... 39 Table 33: Saudi Arabia Premium Female Fragrances Market by Value (USD m), 2007–17 ....................................................... 39 Table 34: Saudi Arabia Premium Female Fragrances Market by Volume (Units m), 2007–17 ................................................... 40 Table 35: Saudi Arabia Female Fragrances Market Value by Brands (LCU m), 2009–12 .......................................................... 41 Table 36: Saudi Arabia Female Fragrances Market Value by Brands (USD m), 2009–12 .......................................................... 42 Table 37: Saudi Arabia Female Fragrances Market Value by Distribution Channel (LCU m), 2009–12 ...................................... 44 Table 38: Saudi Arabia Female Fragrances Market Value by Distribution Channel (USD m), 2009–12 ..................................... 45 Table 39: Saudi Arabia Male Fragrances Market Value (LCU m) and Growth (Y-o-Y), 2007–17................................................ 47 Table 40: Saudi Arabia Male Fragrances Market Value (USD m) and Growth (Y-o-Y), 2007–17 ............................................... 47 Table 41: Saudi Arabia Male Fragrances Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ................................. 49 Table 42: Saudi Arabia Male Fragrances Market Value (LCU m) by Segments, 2007–12 ......................................................... 50 Table 43: Saudi Arabia Male Fragrances Market Value (LCU m) by Segments, 2012–17 ......................................................... 50 Table 44: Saudi Arabia Male Fragrances Market Value (USD m) by Segments, 2007–12 ......................................................... 50 Table 45: Saudi Arabia Male Fragrances Market Value (USD m) by Segments, 2012–17 ......................................................... 50 Table 46: Saudi Arabia Male Fragrances Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ............................................ 52 Table 47: Saudi Arabia Male Fragrances Market Volume (Units m) by Segments, 2007–12 ...................................................... 53 Table 48: Saudi Arabia Male Fragrances Market Volume (Units m) by Segments, 2012–17 ...................................................... 53 Table 49: Saudi Arabia Male Fragrances Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size

(2007, 2012 & 2017), by Value (LCU m), by Segments ............................................................................................................. 55 Table 50: Saudi Arabia Male Fragrances Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size

(2007, 2012 & 2017), by Volume (Units m), by Segments ......................................................................................................... 56 Table 51: Saudi Arabia Mass Male Fragrances Market by Value (LCU m), 2007–17 ................................................................. 57




11

Table 52: Saudi Arabia Mass Male Fragrances Market by Value (USD m), 2007–17................................................................. 57 Table 53: Saudi Arabia Mass Male Fragrances Market by Volume (Units m), 2007–17 ............................................................. 58 Table 54: Saudi Arabia Premium Male Fragrances Market by Value (LCU m), 2007–17 ........................................................... 59 Table 55: Saudi Arabia Premium Male Fragrances Market by Value (USD m), 2007–17 ........................................................... 59 Table 56: Saudi Arabia Premium Male Fragrances Market by Volume (Units m), 2007–17 ....................................................... 60 Table 57: Saudi Arabia Male Fragrances Market Value by Brands (LCU m), 2009–12 .............................................................. 61 Table 58: Saudi Arabia Male Fragrances Market Value by Brands (USD m), 2009–12 .............................................................. 62 Table 59: Saudi Arabia Male Fragrances Market Value by Distribution Channel (LCU m), 2009–12 .......................................... 64 Table 60: Saudi Arabia Male Fragrances Market Value by Distribution Channel (USD m), 2009–12 ......................................... 65 Table 61: Saudi Arabia Unisex Fragrances Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ............................................ 67 Table 62: Saudi Arabia Unisex Fragrances Market Value (USD m) and Growth (Y-o-Y), 2007–17 ............................................ 67 Table 63: Saudi Arabia Unisex Fragrances Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 .............................. 69 Table 64: Saudi Arabia Unisex Fragrances Market Value (LCU m) by Segments, 2007–12 ...................................................... 70 Table 65: Saudi Arabia Unisex Fragrances Market Value (LCU m) by Segments, 2012–17 ...................................................... 70 Table 66: Saudi Arabia Unisex Fragrances Market Value (USD m) by Segments, 2007–12 ...................................................... 70 Table 67: Saudi Arabia Unisex Fragrances Market Value (USD m) by Segments, 2012–17 ...................................................... 70 Table 68: Saudi Arabia Unisex Fragrances Market Volume (Units m) and Growth (Y-o-Y), 2007–17......................................... 72 Table 69: Saudi Arabia Unisex Fragrances Market Volume (Units m) by Segments, 2007–12 .................................................. 73 Table 70: Saudi Arabia Unisex Fragrances Market Volume (Units m) by Segments, 2012–17 .................................................. 73 Table 71: Saudi Arabia Unisex Fragrances Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market

size (2007, 2012 & 2017), by Value (LCU m), by Segments ...................................................................................................... 75 Table 72: Saudi Arabia Unisex Fragrances Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market

size (2007, 2012 & 2017), by Volume (Units m), by Segments .................................................................................................. 76 Table 73: Saudi Arabia Mass Unisex Fragrances Market by Value (LCU m), 2007–17 .............................................................. 77 Table 74: Saudi Arabia Mass Unisex Fragrances Market by Value (USD m), 2007–17 ............................................................. 77 Table 75: Saudi Arabia Mass Unisex Fragrances Market by Volume (Units m), 2007–17 .......................................................... 78 Table 76: Saudi Arabia Premium Unisex Fragrances Market by Value (LCU m), 2007–17 ........................................................ 79 Table 77: Saudi Arabia Premium Unisex Fragrances Market by Value (USD m), 2007–17 ........................................................ 79 Table 78: Saudi Arabia Premium Unisex Fragrances Market by Volume (Units m), 2007–17 .................................................... 80 Table 79: Saudi Arabia Unisex Fragrances Market Value by Brands (LCU m), 2009–12 ........................................................... 81 Table 80: Saudi Arabia Unisex Fragrances Market Value by Brands (USD m), 2009–12 ........................................................... 81 Table 81: Saudi Arabia Unisex Fragrances Market Value by Distribution Channel (LCU m), 2009–12 ....................................... 83 Table 82: Saudi Arabia Unisex Fragrances Market Value by Distribution Channel (USD m), 2009–12 ...................................... 84 Table 83: The Procter & Gamble Company Fast Facts .............................................................................................................. 86 Table 84: The Procter & Gamble Company Major Products and Services ................................................................................. 87 Table 85: The Procter & Gamble Company History ................................................................................................................... 94 Table 86: The Procter & Gamble Company Key Employees ...................................................................................................... 97 Table 87: The Procter & Gamble Company Subsidiaries ......................................................................................................... 100 Table 88: Henkel AG & Co. KGaA Fast Facts ......................................................................................................................... 105 Table 89: Henkel AG & Co. KGaA Major Products and Services ............................................................................................. 106 Table 90: Henkel AG & Co. KGaA History ............................................................................................................................... 114 Table 91: Henkel AG & Co. KGaA Key Employees ................................................................................................................. 117 Table 92: Henkel AG & Co. KGaA Subsidiaries ....................................................................................................................... 119 Table 93: Kao Corporation Fast Facts ..................................................................................................................................... 130 Table 94: Kao Corporation Major Products and Services ........................................................................................................ 131 Table 95: Kao Corporation History .......................................................................................................................................... 136 Table 96: Kao Corporation Key Employees ............................................................................................................................. 139 Table 97: Kao Corporation Other Locations............................................................................................................................. 141 Table 98: Kao Corporation Subsidiaries .................................................................................................................................. 142 Table 99: Avon Products, Inc. Fast Facts ................................................................................................................................ 145 Table 100: Avon Products, Inc. Major Products and Services .................................................................................................. 146 Table 101: Avon Products, Inc. History .................................................................................................................................... 151 Table 102: Avon Products, Inc. Key Employees ...................................................................................................................... 153 Table 103: Avon Products, Inc. Other Locations ...................................................................................................................... 154 Table 104: Avon Products, Inc. Subsidiaries ........................................................................................................................... 156 Table 105: Shiseido Company, Limited Fast Facts .................................................................................................................. 159 Table 106: Shiseido Company, Limited Major Products and Services ..................................................................................... 160 Table 107: Shiseido Company, Limited History ....................................................................................................................... 167 Table 108: Shiseido Company, Limited Key Employees .......................................................................................................... 170 Table 109: Shiseido Company, Other Locations ...................................................................................................................... 171 Table 110: Shiseido Company, Limited Subsidiaries ............................................................................................................... 172




12

Table 111: Arata Corporation Fast Facts ................................................................................................................................. 175 Table 112: Arata Corporation Major Products and Services .................................................................................................... 176 Table 113: Arata Corporation History ...................................................................................................................................... 181 Table 114: Arata Corporation Key Employees ......................................................................................................................... 183 Table 115: Arata Corporation Subsidiaries .............................................................................................................................. 184 Table 116: Coty Inc.- Financial and Strategic Fast Facts ......................................................................................................... 187 Table 117: Coty Inc.- Financial and Strategic Major Products and Services ............................................................................ 188 Table 118: Coty Inc.- Financial and Strategic History .............................................................................................................. 195 Table 119: Coty Inc.- Financial and Strategic Key Employees ................................................................................................. 197 Table 120: Coty Inc.- Financial and Strategic Other Locations ................................................................................................ 198 Table 121: Coty Inc.- Financial and Strategic Subsidiaries ...................................................................................................... 199 Table 122: Givaudan S.A. Fast Facts ...................................................................................................................................... 202 Table 123: Givaudan S.A. Major Products and Services ......................................................................................................... 202 Table 124: Givaudan S.A. History ........................................................................................................................................... 207 Table 125: Givaudan S.A. Key Employees .............................................................................................................................. 209 Table 126: Givaudan S.A. Subsidiaries ................................................................................................................................... 210 Table 127: Natura Cosmeticos S.A. Fast Facts ....................................................................................................................... 214 Table 128: Natura Cosmeticos S.A. Major Products and Services ........................................................................................... 215 Table 129: Natura Cosmeticos S.A. History............................................................................................................................. 219 Table 130: Natura Cosmeticos S.A. Key Employees ............................................................................................................... 220 Table 131: Natura Cosmeticos S.A. Subsidiaries .................................................................................................................... 221 Table 132: LG Household & Health Care Ltd. Fast Facts ........................................................................................................ 224 Table 133: LG Household & Health Care Ltd. Major Products and Services ............................................................................ 225 Table 134: LG Household & Health Care Ltd. History .............................................................................................................. 229 Table 135: LG Household & Health Care Ltd. Key Employees ................................................................................................ 231 Table 136: LG Household & Health Care Ltd. Other Locations ................................................................................................ 232 Table 137: LG Household & Health Care Ltd. Subsidiaries ..................................................................................................... 233




13

1. Introduction 1.1 What is this Report About?

This report is the result of Canadean’s extensive market research covering the Fragrances Market in

Saudi Arabia. It provides detailed segmentation of historic and future Fragrances Market, covering key

categories and segments.

As such the report is an essential tool for companies active across the Fragrances industry and for new

players considering entry into Saudi Arabia’s Fragrances market.

1.2 Definitions

All the data is collected in volume terms. Fragrances Market refers to domestic Market only and includes

imports. Please note that rounding errors may occur.

1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013

– 2017

1.2.2 Category Definitions

Table 1: Category Definitions - Fragrances Market

Category Segment Definition

Female Fragrances Mass Female Fragrances

Fragrances aimed exclusively at women, with a wide distribution through retail channels such as grocery chains and pharmacies. Generally from mass production runs. Examples include Prince Matchabelli New Musk Cologne Spray For Women (US), So..? What Women's Eau de Toilette (UK), Gatsby Shower Fresh Light Cologne Spray (Japan).

Premium Female Fragrances

Fragrances aimed exclusively at women, carrying the brand name of a prestigious fragrance house. They are sold at a premium price and are marketed towards the top-end of the market where luxury and exclusivity are emphasized. Distribution tends to be restricted by the manufacturer. Examples include Hugo Boss Eau de Toilette Natural Spray For Women (US), Chanel No 5 (UK), Elizabeth Arden Provocative Woman Women's Fragrance (India).

Male Fragrances Mass Male Fragrances

Fragrances aimed exclusively at men, with a wide distribution through retail channels such as grocery chains and pharmacies. Generally from mass production runs. Examples include Brut Cologne Splash On For Men (US), Lynx Vitalising Aftershave (UK), Jake! Eau de Toilette (Japan).

Premium Male Fragrances

Fragrances aimed exclusively at men, carrying the brand name of a prestigious fragrance house. They are sold at a premium price and are marketed towards the top-end of the market where luxury and exclusivity are emphasized. Distribution tends to be restricted by the manufacturer. Examples include Aramis Eau de Toilette Natural Spray For Men (US), Giorgio Armani Black Code Men's Fragrance (Spain), Lanvin Vetyver Eau de Toilette (India).

Unisex Fragrances Mass Unisex Fragrances

Fragrances aimed at people of both sexes, with a wide distribution through retail channels such as grocery chains and pharmacies. Generally from mass production runs. Examples include Designer Imposters U Two Spray Cologne For Men or Women (US), Liquid Karl His & Hers Cologne (Europe), 4711 Eau de Cologne Spray (Australia).




14

Table 1: Category Definitions - Fragrances Market

Category Segment Definition

Premium Unisex Fragrances

Fragrances aimed at people of both sexes, carrying the brand name of a prestigious fragrance house. They are sold at a premium price and are marketed towards the top-end of the market where luxury and exclusivity are emphasized. Distribution tends to be restricted by the manufacturer. Examples include Calvin Klein CK One Eau de Toilette For Men & Women (US), Acqua di Parma Colonia Assoluta Fragrance (Europe), Tune Eau de Cologne (Japan).

Source: Canadean © Canadean

1.2.3 Distribution Channel Definitions

Table 2: Distribution Channel Definitions - Fragrances Market

Distribution Channel Definition

Cash & carries & warehouse clubs

(Cash & Carry)

Cash & carries sell from a wholesale warehouse to customers (small retailers, professional users) who pay on the spot and transport goods away themselves. Warehouse clubs are no-frills stores that sell discounted goods to members who pay an annual fee. Delivered wholesale sales are not included. In our data only sales from these stores direct to the public (for example through work place deals allowing otherwise regular consumers to shop there) are covered. Example: Makro, Metro, Costco, Sams Club

Discount, variety store & general merchandise retailers

(Dollar Stores)

Dollar Stores, Variety Stores & General Merchandise Retailers - A variety store or price-point retailer (including Dollar stores) is a retail store that sells inexpensive items, often with a single price for all items in the store, or a general low price policy. Typical merchandise includes cleaning supplies, toys, household goods and gardening equipment, basic foods and beverages. A general store, general merchandise store, or small town store carries a (broad) general line of merchandise, often in a medium (and sometimes small) store format, serving the needs of either the surrounding town or rural area. They differ from convenience stores or corner shops in that it will be the main shop for the community rather than a convenient supplement and typically carries a broader product line. Example: 9 to 9 Dollar Shop.

Convenience stores & gas stations

(Convenience stores)

Convenience Stores - Includes all sales through stores of an area generally less than 300 sq m, that specialize in a limited range of food & grocery products designed primarily for consumers with top-up shopping needs. Also includes sales in retail outlets attached to gas stations, where fuel is the main revenue driver, kiosks, and newsstands. This also includes small independent retailers, particularly those present in countries such as China and India.

Department stores

(Department stores)

Department Stores - Includes all sales through multi-category retailers, focusing primarily on non-grocery categories with distinct departments specializing in defined product areas. Examples include Bloomingdale's, Macy's, John Lewis and El Corte Ingles.

Hypermarkets & supermarkets

(Hyper/ Super Markets)

Hypermarkets& Supermarkets (incl. discounters) - Hypermarkets/mass merchandisers include all sales through retailers with floor area over 2,500 sq m that carry full lines of both grocery and general merchandise (e.g. Walmart). Supermarkets include all sales through retailers with a floor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range of groceries, and may carry some general merchandise lines (e.g. Sainsbury's, Kroger). It also includes hard grocery discounters such as Walmart.

Vending machines

(Vending machines)

Vending machines - Includes paid-for sales from all vending machines not located within a store (e.g. public places, workplaces, pubs & Bars).

Drug stores & Pharmacies

(Pharmacies)

Drug stores & Pharmacies - Stores licensed to dispense prescription (Rx) and over-the-counter (OTC) healthcare products and where these sales account for the majority of revenues. Also known as Drug store and Health store. This channel does not include supermarkets with pharmacy counters. Example: Hetro and Apollo pharmacies in India.

Food & drinks specialists

(Food & drinks specialists)

Food & drinks specialists - Includes bakers, butchers, delicatessens, drinks specialists, fishmongers, greengrocers, Food & drinks only stores, and single category stores (e.g. stores selling only cheese, or only olives, or only honey, or only Confectionery products) Example : Amul Dairy shops In India.




15

Table 2: Distribution Channel Definitions - Fragrances Market

Distribution Channel Definition

eRetailers

(eRetailers)

eRetailers - Includes all sales that take place over the internet, irrespective of whether the vendor is a pure-play internet company or the online offering of a physical retailer. Example: Amazon, SPAR and FutureBazaar.com in India.

Health & Beauty Stores Retailers that generate the majority of their revenue through a specific product type. In the personal care market, this includes specialist stores other than drugstores. Example: Boots in UK, Himalaya In India.

Other general retailers

(Others)

Others - Includes other generalist retail channels not included in the categories above (e.g. market traders, charity stores, student union stores, direct sales, and Duty Free shops).


1.2.4 Volume Units and Aggregations

Table 3: Volume Units for Fragrances Market

Category Segment Units

Fragrances Female Fragrances Units m

Male Fragrances Units m

Unisex Fragrances Units m


1.2.5 CAGR Definition and Calculation

Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified

period of time.

For this report, CAGR for historic time period is Calculated from 2007-2012, as

CAGR = ((2012 Value / 2007 Value) ^ (1 / (2012-2007))) - 1

CAGR for forecast time period is Calculated from 2012-2017, as

CAGR = ((2017 Value / 2012 Value) ^ (1 / (2017-2012))) - 1

For Brand Analysis and Distribution Channel Analysis, CAGR is Calculated from 2009-2012, as

CAGR = ((2012 Value / 2009 Value) ^ (1 / (2012-2009))) - 1

1.2.6 Graphical representation of Brands

Top 10 brands are considered for each category in the market subject to availability of such data. Brand

analysis charts are displayed only for categories where data is available for more than two brands.




16

1.2.7 Exchange Rates

All research is conducted in local currency in nominal prices. US dollar conversions for all historic data

and for the latest year of actual data (2012 in this report) are made using an annual average exchange

rate. For details please refer to table below. As we do not forecast exchange rates, the forecast data

(from 2013 to 2017) is converted using a fixed 2012 exchange rate. As a result, annual growth rates for

historic data will differ between local currencies and US dollar conversions, whereas they will be the

same for forecasts.

Table 4: Saudi Arabia Exchange Rate LCU (Local Currency Unit) – USD (Annual Average), 2007

– 2012

Currency 2007 2008 2009 2010 2011 2012

LCU – USD xxxx xxxx xxxx xxxx xxxx xxxx


1.2.8 Methodology Summary

In order to create the data for all the reports in this series and ensure its robustness, a comprehensive

and empirically robust research methodology has been adopted. This combines both a large-scale

program of industry research with the results of extensive primary industry interviewing and calling.

Furthermore, all definitions are standardized across products and countries to ensure comparability.

The two main research methods, secondary research and primary research (the program of interviewing

industry contacts), are brought together and because both sets of research processes have been

designed in conjunction with each other they can be combined and consolidated into the final, integrated

data sets.

The secondary research process involves covering publicly available sources, trade associations,

specialist databases, company annual reports, and industry publications. While primary research involves

a major program of interviewing leading industry executives for each category covered in each country –

all with local country experts; typically brand, product and marketing managers for major brands within

each country. These processes help analysts in capturing both qualitative and quantitative information

about the market.

The final stage of the process is the triangulation of inputs obtained from all the research methods with

the analyst’s own understanding of the market in order to finalize the data. Once the data is finalized, it

goes through various top level quality checks prior to publishing.




17

2. Saudi Arabia Fragrances Market Analysis, 2007–17 2.1 Fragrances Value Analysis, 2007–17

2.1.1 Overall Fragrances Market Value, 2007–17

Table 5: Saudi Arabia Fragrances Market Value (LCU m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Value

Y-o-Y growth


Table 6: Saudi Arabia Fragrances Market Value (USD m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Value

Y-o-Y growth





18

Figure 1: Saudi Arabia Fragrances Market Value (LCU m) and Growth (Y-o-Y), 2007–17





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2.1.2 Fragrances Market Value by Category, 2007–17

Table 7: Saudi Arabia Fragrances Market Value (LCU m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12

Female Fragrances

Male Fragrances

Unisex Fragrances

Overall


Table 8: Saudi Arabia Fragrances Market Value (LCU m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17

Female Fragrances

Male Fragrances

Unisex Fragrances

Overall


Table 9: Saudi Arabia Fragrances Market Value (USD m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12

Female Fragrances

Male Fragrances

Unisex Fragrances

Overall





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Table 10: Saudi Arabia Fragrances Market Value (USD m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17

Female Fragrances

Male Fragrances

Unisex Fragrances

Overall


Figure 2: Saudi Arabia Fragrances Market Value (LCU m) by Category, 2007–17





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2.1.3 Market Growth Dynamics by Value – Fragrances, 2007–17

Table 11: Saudi Arabia Fragrances Market Dynamics: past and future growth rates (2007–12 &

2012–17) and market size (2007, 2012 & 2017), by Category, by Value (LCU m)

Category CAGR 2012–17 CAGR 2007–12 Market Size

2007 Market Size

2012 Market Size

2017

Female Fragrances

Male Fragrances

Unisex Fragrances

Overall


Figure 3: Saudi Arabia Fragrances Market Dynamics, by Category, by Market Value, 2007–17





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2.2 Fragrances Volume Analysis, 2007–17

2.2.1 Overall Fragrances Market Volume, 2007–17

Table 12: Saudi Arabia Fragrances Market Volume (Units m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Volume

Y-o-Y growth


Figure 4: Saudi Arabia Fragrances Market Volume (Units m) and Growth (Y-o-Y), 2007–17





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2.2.2 Per-Capita Consumption - Fragrances, 2007–17

Table 13: Saudi Arabia Per-capita Fragrances Consumption (Unit/head & Y-o-Y growth), 2007–

17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Per-Capita Consumption

Y-o-Y growth


Figure 5: Saudi Arabia Per-Capita Fragrances Consumption (Unit/head & Y-o-Y growth), 2007–17


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