The future of the Adobe Flash platform
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Transcript of The future of the Adobe Flash platform
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2011 Wintech
The future of the Flash PlatformMichaël Chaize | Platform Evangelist
1© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Welcome to Las Vegas
§ Insert your 5 – 8 main Topics
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What’s the future of the Flash Platform ?
§ Insert your 5 – 8 main Topics
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Ask the experts
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What do you think about Flash ?
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What’s the future of the web ?
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HTML5FLASH11innovation
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SCRIPTED INTERACTIVITY
VECTOR GRAPHICS & ANIMATION
MOVIECLIP
SYMBOLS
ACTIONSCRIPT 1
VIDEO STREAMING
ACTIONSCRIPT 2 FILTERS & BLEND MODES
ACTIONSCRIPT 3
3D EFFECTS
FONTSANTI-ALIASED VECTORS
GRADIENTS
HYPERLINKS
COLOR EFFECTS
MASKING
TRANSPARENCY
BROWSER COMMUNICATION
VARIABLES
DYNAMIC TEXT
EMBEDDED SOUND
SWF LOADING XML / OBJECTS / ARRAYS
HTML TEXT FORMATTING
COLLISION DETECTION
PRINTING
RUNTIME MASKING
COMPRESSION
DRAWING API
WMODE
ACCESSIBILITY
PROGRESSIVE VIDEO
CROSS-DOMAIN SUPPORT
DEPTH MGMT
BITMAP DATA & EFFECTS
TEXT ANTI-ALIASING
SCALE 9 COMPONENT SCALING
TRANSPARENT VIDEO
FULLSCREEN
MULTI-CORE
LOCAL CACHING
HD/H.264
E4X
TEXT LAYOUT FRAMEWORK
PIXEL BENDER
HARDWARE ACCELERATION
DYNAMIC SOUND GENERATION
ENHANCED DRAWING API
DYNAMIC STREAMING
1 2 3 4 5 6 7 8 9 10 10.1
MP3 PLAYBACK TEXT-BASED SOCKETS
WEBCAM & MICROPHONE
BINARY SOCKETS
RADISKULL AND DEVIL DOLLPRAYSTATION V1HOMESTAR RUNNERBROADMOOR HOTELDREAMWORKSYOUTUBEPICNIKAUDIOTOOL
SMARTPHONES
PEER TO PEER
HTTP VIDEO STREAMING
CONTENT PROTECTION
NIKE 10WB MOBILE
FLASH INNOVATION TIMELINE
BEACH BALL BABY
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Le lièvre et la tortue (�e Tortoise and the Hare)
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The famous army of Flash killers
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Flash Player 10.1 Penetration in 3 months – Fastest in the World
74%
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BUILDING FOR MULTISCREEN
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©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Flash platform will focus on 4 main areas
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WEB VIDEO ENTERPRISE GAMING
of Alexa top100 websites are using Flash
85%of all video on the web
is Flash
75%§ Health Care
§ Financial Services
§ Consumer Electronics
8 of 10of all games on the web
are Flash games
70%
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©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
<WEB>
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WEB VIDEO ENTERPRISE GAMING
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Flash CS 5.5 top priorities
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Multi-Screenwrite once - run everywheretarget single devicemultiple versionsscreens resolutions and sizes
Designer Logic
Usability
Shinny Pixels
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©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
<VIDEO>
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WEB VIDEO ENTERPRISE GAMING
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Consistent Video Experiences
§ Live, VOD,
§ H.264, AAC
§ P2P, HTTP, RTMP
Dynamic Streaming§ Adaptive Bitrate
§ Enhanced Seek, DVR
Protected delivery§ Encrypted protocol, SWF V
Video Performance§ Mobile Hardware Acceleration
§ Optimized Encoding
Powerful Media Framework
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Dynamic Streaming on Mobile
Adaptive Bitrate technology§ RTMP + HTTP Protocols
§ CPU + Bandwidth monitoring
Recovery during network outage§ Smart buffering reduces disruptions
Local buffer for dynamic seeking§ Seek back + forward
§ Reduced network calls
§ Pause and Resume quickly
§ Frame stepping + Speed change
Good Bandwidth Bandwidth TroubleGood Bandwidth
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Protected Delivery For Mobile
Monetize Video § Pay per view
§ Advertising
RTMPe Encryption§ Real Time encryption for Live + VOD
§ No DRM workflow
§ Used today by all major publishers
SWF Verification§ Protect the video player
§ Protect access
§ Used today by all major publishers
RTMFP (Peer Assisted Networking)§ P2P to optimize your bandwith
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Flash Player 10.2 and the StageVideo API
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What’s next? 3D
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Google TV
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©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
<ENTERPRISE>
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WEB VIDEO ENTERPRISE GAMING
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Enterprise priorities: Performances and Productivity
Code template for AS3 Generate event handler
Override/Implement methods Rename variable / file
Generate a class / fileMetadata code completion
Quick Assists
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Multi-Screen Application, a top priority
iOS
NativeApp
NativeApp
NativeApp
NativeApp
NativeApp
NativeApp
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Multi-Screen Application, a top priority
iOS
Flex “Hero” framework
AIR 2.5 Flash Player 10.1
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Native applications (AIR 2.5)
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Top priority - Multi-Screen applications
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s:TabbedMobileApplication s:MobileApplications:Application
ADOBE FLEX “Hero”
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
A game changer
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80%“A big part of that trend will be the rise of tablets, with a
projected 80% of businesses supporting a workforce using tablets by 2013.” Gartner
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The best Multi-Screen Enterprise demo - Adobe Connect
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Project ownerProject
supervisor
Design
Development
Developers
“Business” “IT”
FLASH CATALYST CS5
the Enterprise love story
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With Flash Catalyst
WORKLOW
Design Development
§ Visual Design
§ Interaction Design
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©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
<GAMING>
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WEB VIDEO ENTERPRISE GAMING
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Flash and 3D
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Augmented Reality 3D Stereoscopy API’s
E-commerce, Retailing Rich Media
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
We are going to change the web, again.
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
A two steps strategy
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Games and 3D developers
3D for anyone
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What’s the future of the Flash Platform ?
§ Insert your 5 – 8 main Topics
37
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
All external content and images pending approvals.
The Flash Platform is still the engine of the web
MultiscreenContent and Applications
Flex
ColdFusion
Flash Media Server Family
Flash PlatformServices
AIR
Flash Player
Flash Builder
FlashCatalyst
FlashProfessional
Creative Suite Analytics &Optimization
FLA
SH P
LATF
ORM
TOOLS FRAMEWORK CLIENTSSERVICESSERVERS
LiveCycle
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©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Flash platform will focus on 4 main areas. The team is aligned.
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WEB VIDEO ENTERPRISE GAMING
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.