THE FUTURE OF TECHNOLOGY

The Landscape of 2021 A.D.

Gianna Salvo

Introduction to Communication Technologies

Final Project

December 12, 2011

What will communication technology look like in 2021 A.D.? Technology has done nothing but grown

ever since the first computer or first telephone has come forth.

Technology is going to continue to grow throughout the years.

What technologies are going to continue to advance over the next 10 years?

Cell phones are going to become even more advanced.

-Internet is going to run faster

-There will be signal EVERYWHERE!

-No more dropped calls!

-There will be better applications

-Apps to start your car, find your keys, and MANY more!!

C.D.s will be non-existent-C.D.s are already beginning to be

replaced with MP3s and iTunes. This is going to do nothing but continue to happen over the next 10 years.

-IPods are much easier to carry around than a C.D. player.-IPods are also able to be hooked into your car so you no longer need C.D.s in your

car either.

Televisions will become so much more high tech than they already are.

-Movies will all be 3D or 4D even when you are watching them at home. -The televisions will all double as a source to get on the

internet. -People will be able to shop online through their television and some stores will become completely online.-Say goodbye to last minute Christmas shopping. Online shopping through your television will be the way to go.-Soon, when a commercial comes on the television, people will be able to select that commercial and they will be taken directly to their website to be able to do all of their shopping right from their home.

THEORIES IN TECHNOLOGY

The Umbrella Perspective The hardware is the most obvious aspect of

communication technology is the hardware. New technologies come from the hardware in the

Umbrella Perspective. The Umbrella Perspective starts with Social

System being at the top. This is the political, economic serve functions.

The next level on the Umbrella Perspective is Organizational Infrastructure. Production and Infrastructure

The next level of the Umbrella Perspective is the hardware and software.

Under and in between that is the individual user.

(Grant & Meadows 3-6)

Roger’s Diffusion of Innovations

Diffusion of Innovations tries to explain how innovations are taken in a population.

An innovation is something that is a behavior, idea, or object that is considered new by people.

Diffusion of Innovation offers insight into social change such as:

-What makes an innovation spread successfully.

-The importance of peer to peer conversations and peer networks.

-Understanding the needs of different user segments.

Roger’s Diffusion of Innovations theory pertains to all three things that I believe is going to happen by 2021 comes around.

People are going to have to get used to the changing technology and the ways to do that are going to be teaching people that the technology is not too advanced to understand.

Using Roger’s diffusion of innovations, people will not become overwhelmed by the rapidly changing technology.

(http://www.enablingchange.com.au/Summary_Diffusion_Theory.pd)

Uses and Gratification Theory This theory is when people use media

and technology for their own use and gratification.

Needs people need for gratification:Cognitive needs Affective needs Personal Integrative needs Social Integrative needs Tension free needs

How will the new technology be used for our gratification?

Being able to shop on our television will save so much time and money. Already online shopping is cheaper, being able to do it on a television will be more convenient.

Also saved gas and time will give us instant gratification.

(http://communicationtheory.org/uses-and-gratification-theory/)

Media Systems Dependency Theory A complex system when the media,

individuals, their interpersonal environment, and the social environment have dependency relationships with each other.

This is a graft that helps explain this theory.

(http://en.wikipedia.org/wiki/Media_systems_dependency_theory)

Social Learning Theory

Focuses on learning in a social context. Learn by observing Learning can occur without a change in

behavior People can learn through observing

alone.

How does the Social Learning Theory pertain to technology in 2012?

-Many times people will need to watch others operate something before they know how to do it on their own.-Sometimes people will learn how certain technology works and all of the possibilities of that technology through a tutorial or someone helping them and showing them the steps to take.(http://teachnet.edb.utexas.edu/~Lynda_abbot/Social.html)

Principle of Relative Constancy

A complex idea with simple implications It is when something (Like an

advertisement) seems very simple, but in reality it is something much more than that. And in the end, it turns into something that could redefine the industry.

Cell phones, televisions, and CDs all seem up to date and high tech now. But in 10 years, just imagine the upgrades and new technology that will come out.

According to the principle of relative constancy, these items seem like our everyday electronics, but in reality, these electronics could end up meaning more to us than they ever have before.

(http://economicsofadvertising.com/?page_id=42)

2021 A.D. The advance of a lifetime.

References http://

www.enablingchange.com.au/Summary_Diffusion_Theory.pd

http://communicationtheory.org/uses-and-gratification-theory/

http://en.wikipedia.org/wiki/Media_systems_dependency_theory

http://teachnet.edb.utexas.edu/~Lynda_abbot/Social.html

http://economicsofadvertising.com/?page_id=42