The Future of Sustainable Products and Services - Conference Day 1
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Transcript of The Future of Sustainable Products and Services - Conference Day 1
Mr. Ernst-Christoph StolperMinistry of the Environment and Conservation, Agriculture and Consumer Protection of the State of North Rhine-Westphalia
Thank you
The Monday Talk on Sustainable Products and ServicesVideo
The story behind ...Objectives of the Conference
Quelle: img.photobucket.com
Columbia
MexicoNetherlands
India
Brazil
Poland
Ivory Coast
Turkey
Chad
Malaysia
Canada
Italy
Mauritius
China
The global economyin the morning
7
Germany70t
per capita and year
Lifestyles in different countries
Bhutan 0.5t
per capita and year
Images © Peter Menzel
Japan40t
per capita and year
China8t
per capita and year
Lifestyles in different countries
Images © Peter Menzel
How to mainstream sustainable products & services?
Lifestyles
Policy
Design
A good team ...About 200 Participants29 Countries4 Continents1 Conference
Engineering
Social Sciences
Agronomy
ArtsEconomics
BusinessEnvironmental Science
Design
Media
FoodConstruction
MobilityCivil Society
GovernmentsFoundations
Private Companies
Consumers
Policy
SMEs
Researchers
KnowledgeInspirationCreativity
Ideas
Mobile solar-powered hospital (with refrigerator)
Welcome
Sustainable Products Exhibition
The Monday Talk on Sustainable Products and Services
Objectives of the Conference
Panel – A Vision for Sustainable Products and Services
Live Performance
Brain Labs1. Policy and Market Development for Sustainable Products and Services in
Developing Countries2. Policy and Partnerships for Sustainable Products and Services in Europe
3. Products and Services for Sustainable Lifestyles4. Design for Sustainable Products and Services
5. Resource Efficient Technologies for Sustainable Products and Services
Senses of Sustainability
Evening Reception
Day 1 | 28th September 2009
Day 2 | 29th September 2009Panel – Shaping the Vision
Sustainable Products Exhibition
Interactive Presentation – Brain Lab Results andProject Incubator Kick Off
Project Incubators1. Web 2.0 Branding for Sustainable Products and Services
2. Communication for Sustainable Products and Services
3. Competing for Sustainable Lifestyles
4. Striving for Resource and Climate Culture
5. Transferring Resource Efficient Technology
Interactive Presentations – Project Incubator Results
Panel – The Way Ahead
... what kind of a chair would you
be?
... what would you want to
say?
If you were a chair...
PanelA Vision for Sustainable Products and Services
Mr. Dennis Pamlin Global Policy Advisor to WWF
Mr. Klaus Koegler European CommissionDG Environment
Mr. Lars Mortensen European Environmental Agency
Ms. Kate Martin World Economic Forum
Mr. Octavio B. Peralta Association of Development Financing Institutions in Asia and the Pacific
Mr. Dennis Pamlin Global Policy Advisor to WWF
Mr. Klaus Koegler European CommissionDG Environment
Mr. Lars Mortensen European Environmental Agency
Ms. Kate Martin World Economic Forum
Ms. Wei Zhao SWITCH Asia Network Facility, CSCP
Mr. Klaus KoeglerEuropean CommissionDG Environment
EU SCP Action Plan
Leveraging Innovation
“...Build on, bring together, and improve coherence of existing policies...”
Better Products
Leaner And Cleaner Production
Smarter Consumption
Global Markets
Dynamic Performance Requirements, Sustainability Labels, Eco-Design Instruments, Standardisation
Lead Market Initiative, Networking Of Innovation Stakeholders
Resource Efficiency Targets, Eco-Innovation and Environmental Technologies, Review of EMAS, SMEs
Retailer agreements, Market-Based Instruments, VAT rates, EU Eco-Label, Advertisement, Green Procurement,
“Exploiting first mover advantages and leveling the playing field worldwide for sustainable technologies and products”
Mr. Lars MortensenEuropean Environmental Agency
* First choice in survey questionSource: Fien, Bentley, Neil - Young People as Agents of Change
What influences you on consumption?*
Mr. Octavio B. PeraltaAssociation of Development Financing Institutions in Asia and the Pacific
Ms. Wei ZhaoSWITCH Asia Network Facility, CSCP
Implications for the Global Consumer Class (GCC)
Source: WorldmapperTerritory size shows the proportion of all people living on PPP US$ 20-50 a day (US$ 7000-17.800 / year) worldwide
Ms. Kate MartinWorld Economic Forum
Sustainable Consumption and BusinessTowards full value realisation through systemic change
Action Area 2: Managing life-cycle impacts of products
Action Area 4: Motivating sustainable lifestyles
Action Area 3: Adding sustainable value to products
Action Area 1: Achieving in-house eco-efficiency
Action Area 5: Innovating for sustainable business models
Mr. Dennis PamlinGlobal Policy Advisor to WWF
Is efficiency alone the answer?
From incremental to transformative efficiency
Accelerating sustainability with smart synergies
... means pre-selecting the particular range of products and services available to consumers.
Two Retailer examples• Sainsbury‘s now only sell fair trade
bananas• MEMO, German office supplier
screens and lists best in class products available
Choice-Editing...
Mr. Dennis Pamlin Global Policy Advisor to WWF
Mr. Klaus Koegler European CommissionDG Environment
Mr. Lars Mortensen European Environmental Agency
Ms. Kate Martin World Economic Forum
Mr. Octavio B. Peralta Association of Development Financing Institutions in Asia and the Pacific
Mr. Dennis Pamlin Global Policy Advisor to WWF
Mr. Klaus Koegler European CommissionDG Environment
Mr. Lars Mortensen European Environmental Agency
Ms. Kate Martin World Economic Forum
Ms. Wei Zhao SWITCH Asia Network Facility, CSCP
We help the environment by
consuming lots of environmentally safe products!
We help the environment
by consumingless!
Covering consumptionTapping the Fortune at the Base of the Pyramid
Ground Floor • First Sustainable SummerSchool Exhibition• lobomob inflatable pavilion• Main entrance, Wardrobe,
Lunch, Inquiries
1st Floor • Autostadt exhibition• Conference Plenary (here)• Information Lab• Brain Lab (CSCP)
2nd Floor • Brain Labs (EFA, GTZ, Wuppertal Institute, ecosign)
Exhibitions
If you need assistance...people with a badge with a blue string will help you.
Blue
Evening programme...
Tour of the Historical SiteStarts at 18:00 todayMeet at Main Entrance
Restaurant“Casino Zollverein“(optional by registration)
Brain LabsPolicy and Market Development for Sustainable Products and Services in Developing Countries
Policy and Partnerships for Sustainable Products and Services in Europe
Products and Services for Sustainable Lifestyles
Design for Sustainable Products and Services
Resource Efficient Technologies for Sustainable Products and Services
White LabGTZ
PlenaryCSCP
Green LabWuppertal Institute
Yellow Labecosign
Blue LabEFA
Live Performances by
See, feel & hear rare music!1st Floor / 12:30 – 12:45
Lunch BreakGround Floor12:00 - 13:00
Brain Labs
Brain LabsPolicy and Market Development for Sustainable Products and Services in Developing Countries
Policy and Partnerships for Sustainable Products and Services in Europe
Products and Services for Sustainable Lifestyles
Design for Sustainable Products and Services
Resource Efficient Technologies for Sustainable Products and Services
White LabGTZ
PlenaryCSCP
Green LabWuppertal Institute
Yellow Labecosign
Blue LabEFA
Brain LabPart 1 in session
- Sustainable Coffee/Tea Break -
Brain LabPart 2 in session
Senses of SustainabilityA tour through the historical site of“Zeche Zollverein”