The Future of SEO - London
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Transcript of The Future of SEO - London
The Future of SEO
Duane ForresterSenior Product Manager, SearchMicrosoft
The Digital Universe is Expanding…
2 Billion Facebook updates per day
300 MillionFacebook photos per day
150 MillionSnapchat photos per day
400 MillionTweets per day
5 MillionFoursquare check-ins per day
…and so are our ToolsUsers
Rising ExpectationsDevices
Constraints, Opportunities
GEOSPATIAL AND CONTEXT
Different Web, Different SearchBuilding an “intelligent fabric”
people places things
ENTITIES AND ACTIONS NUI
Entities and ActionsBing has 6 billion facts, 28 billion entitiesPeople1.2 Billion Profiles, Connections, Interests
Places 1.1 million US restaurants alone
MoviesOver 800,000 entities
Schema.org and Other Languages
Geospatial Knowledge and Context
Contextual Awareness & “Predictivity”
153 raw Petabytes of storage on 59,820 hard drivesProcess 28,800 DVDs worth of information every day8.5M km2 of overhead imagery at 8cm250,000 user-submitted 3D recreations
Natural User Interfaces
Search box outmodedEnhances intent derivation along with Entities and ContextImbue machines with human-like traits for better HCI
Additional HCI Developments
Sensors on everything
Advances in semantic understanding
Deep Neural Networks
The next frontier
Signals from everywhere
The great interconnect
The Babelfish
Core Strategies
Op. Strategies Tactics
Plan … or #FAIL
Oh, and here’s a streamlining trick for ya!• Moving forward, how to provide
value and grow an asset?• People want relevant information• People have little time to sort & sift• They want a trusted, reliable source• Picked a niche; start the plan
Trusted RSS feeds
new
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Copy & Paste
AUTOMATED
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© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
@duaneforrester