The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)

Gerd Leonhard Media Futurist / The Futures Agency

Futurist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader

www.mediafuturist.comtwitter.com/gleonhard

The Future of RadioPresentation by Gerd Leonhard

@

http://www.mediafuturist.com

http://www.mediafuturist.com


A hurricane is approaching Broadcasters...

Ubiquitous, fast, cheap, mobile

broadband connectivityUltra-cheap

yet powerful smart-phones and

mobile devices


Habits are changing very fast, indeed


Digital Content: Access not Copy. Streams not downloads.


This trend will have huge impact on what ‘Radio’ will mean in the very near future


Tablet Computers & Mobile Devices are also... Radios and TVs


“Broadcast Culture”


“Broadband Culture”


Now in the car, too: limitless choice, deep personalization, for free, anytime, anywhere

≈ 60 Million users (U.S.)


Yes: the car was the last safe place for Radio


Broadcasters must add interactive and on-demand functionalities and full archive access


The Future of Radio is on Mobile Devices


Social Networks are going mobile, and will become

Broadcasters


Consumer 2.0 is here and now!C o n s u m e r


And it’s not just the kids...!


Context: The Music Industry is going through a radical transformation


So what role does Radio play in the Future?


The Filter (Radio:) is just as important as the coffee


It’s no longer about “getting it all”


It’s no longer about the ‘how’ but the ‘what’


Not (just) volume but context and relevance


In the digital battle for attention, those that are and remain relevant will succeed


Fragmentation of listeners will also require fragmention of programs and offerings


It is no longer just access that matters - it’sSelection. Relevance. Context. Sense-Making.


This is the ‘Broadcast Business’ ... really


It’s not mere access, volume and abundance that will win -

It’s relevance and trust.

Gerd Leonhard Media Futurist / The Futures AgencyBut...


...you must add unique values all the time


Meet one of your biggest rivals


Survival Stragety Example: National Public Radio (NPR)


Open and Networked Systems: the key to survival.


Broadcasting 2.0 means using ‘best device available’


Radio 2.0: make use of a all available platforms


Music in the Cloud is finally becoming a reality


Radio 2.0 requires a standardized, public license for the use of Music on the Internet


Your window of opportunity is open for another 2-3 years.


Thanks for your time.

[email protected]@gleonhard on Twitter, Facebook, Youtube

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The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)

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