Engine Yard - Confidential

20-min Webcast

Engine Yard - Confidential

Mark Gaydos SVP Worldwide Marketing

Engine Yard mgaydos@engineyard.com

Engine Yard - Confidential

•  Introduction to Engine Yard •  Platform as a Service •  The Seven Trends That

Will Change PaaS

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•  The leading Platform as a Service (PaaS)

•  Founded 2006 – most experienced

•  130 employees

•  Offices in San Francisco, Portland, Dublin

•  2,200 paying customers

•  100% revenue growth in 2011 –  7x revenues of nearest competitor

•  >6M compute hours/month on Amazon & Terremark

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Custom, Self-hosted IaaS PaaS SaaS

Applications

Data

Runtime

Middleware

Operating System

Virtualization

Servers

Storage

Networking

Applications

Data

Runtime

Middleware

Operating System

Applications

Data

Virtualization

Servers

Storage

Networking

Runtime

Middleware

Operating System

Virtualization

Servers

Storage

Networking

Applications

Data

Runtime

Middleware

Operating System

Virtualization

Servers

Storage

Networking

Outsource

Innovate

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Web 2.0

Dev Shops

Agencies

LOB

Enterprise

Media Aggressive"Nature

Time to Market 0

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•  Requirements of mobile devices drive demand for new backend applications –  Nimble –  Flexible –  Agile –  Rapidly deployed –  Rapidly innovate and improve

We need a mobile app yesterday!

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Engine Yard - Confidential

•  PaaS adoption will increase significantly in North America

•  PaaS adoption will grow even faster worldwide - wherever there is a focus on innovation –  United Kingdom –  Scandinavia –  Japan –  Singapore –  China –  Brazil

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Engine Yard - Confidential

•  Greater interest from enterprise drives increased awareness

•  PaaS vendors receive increased scrutiny –  Architecture –  Business process

•  Corporate governance, compliance and risk management gets involved –  SOX, PCI, Basel II, etc.

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Engine Yard - Confidential

•  Previously “dipping their toe in the water”

•  Will substantially increase investment and number of projects in PaaS for 2012

•  PaaS enables more innovation than SaaS

•  Improve value to customer and margins of practices –  Increase usage of application developers –  Can shed on-going management of

infrastructure

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Engine Yard - Confidential

•  Dozens of vendors have entered the market –  Barriers to entry are low –  Barriers to value are very high

•  Free customers don’t require much •  Paying customers require substantially more

resources and dependability

•  Natural consolidation curve will apply –  Trailblazers enter –  Followers jump in –  Challenges occur for many not providing

differentiated value –  Larger companies begin acquisition path –  Many PaaS providers fail

•  Second half of 2012

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Engine Yard - Confidential

For more information:

•  Contact Engine Yard: •  866-518-9273

(+1-415-624-8380) •  sales@engineyard.com •  www.engineyard.com/company/contact

•  Mark Gaydos •  mgaydos@engineyard.com

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