The future of Marketing…?

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by Andrea

About

…

…

“The Meetic of the Marketing World”

Companies

Marketing and Communication Agencies

54 000+ Agencies Worldwide

1 800+ Agencies in Belgium

10 projects launched every day

€ 5 million marketing budget managed every month.

Table of Content

1. Today’s digital challenges

2. Today’s digital opportunities (Marketing automation,

(Ro)bots, AI, …)

3. ...Fundamentals never change: Adopt a customer

centric approach! ( & How Sortlist apply this)

a. From B2B, B2C to H2H (Human to Human)

b. Job-to-be-done framework

c. Customer-centric approach

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1. Today’s digital challenges

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by Andrea

NOISE

5

NOW

6

FAST-MOVING

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2. Today’s digital opportunities

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by Andrea

Virtual reality

Artificial Intelligence(Ro)Bots & Marketing Automation

Marketing of “NOW”

3. Fundamentals never change....Adopt a customer-centric approach

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by Andrea

a. From B2B, B2C to H2H (Human to Human)

VS

What is relevant to you as human?

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b. Job-to-be-done framework

“People don’t want to buy products. They want to hire products to get a job done.”- Clayton Christensen, HBR

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c. Customer-Centric approach: leverage customer feedbacks to

improve your product

H2H:• http://www.amazon.com/There-No-B2B-B2C-Human-

ebook/dp/B00IFURF9Q/ref=sr_1_1?ie=UTF8&qid=1393189579&sr=8-1&keywords=bryan+kramer

• http://www.one-tab.com/page/Ir5eWmQBT4asi2GePwTbwg

Job-to-be-done Framework:• https://strategyn.com/customer-centered-innovation-map;• https://medium.com/@jaf_designer/what-people-really-want-

dc59821ccf9b#.pdfz2ajwa• https://www.youtube.com/watch?v=f84LymEs67Y

Improve your product with a customer-centric approach:• https://www.intercom.io/books/customer-engagement

The future of Marketing

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by Andrea