The Future of Marine Ingredients - IFFO 14Jun16... · The Future of Marine Ingredients Aquavision,...
Transcript of The Future of Marine Ingredients - IFFO 14Jun16... · The Future of Marine Ingredients Aquavision,...
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The Future of
Marine IngredientsAquavision, Stavanger, Norway
Andrew Mallison
Director General
IFFO
14th June 2016
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Insert image
Your narrator
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The story so far…
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The Value Chain
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Weaknesses in the chain
• Some links wider than others (gaps in understanding)
• Cost inefficiency (low cost feed = slow growth fish +
increased antibiotic use)
• Farmed before sold – production led.
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Misinformation
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Truths
• The best ingredients available
• Without FM, no Omega 3
• No other outlet for byproduct
©F
AO
2015
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Tiering
This is not just salmon…
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Where are we now?
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Commodity to Speciality
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Placing an order for Fishmeal
Then
“100 Tons FAQ – I’ll Confirm
by telex”
Now
“100 Tons steam dried, 68% protein,
<500ppm histamine, <100ppn TVN,<7.5%
FFA, IFFO RS certified – confirming by
email now.”
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Trends
• Quality improving
• Retaining value at source
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Increasing recovery of By-products
From 2015
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The Consumer – emotion AND logic
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To Do
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Volatility and Consistency
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Volatility and Consistency
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New Project 2016/17
Forage Fish Ecosystem Management
• Relationship between predator and prey
abundance
• Relationship between biomass and
recruitment
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IFFO RS compliant material – combined world
production (‘000 mt)
25%
37% 38%42%
42% 41%45%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
0
500
1,000
1,500
2,000
2,500
3,000
2010 2011 2012 2013 2014 2015 2016
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Certification
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Relationships
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Where do we go from here?
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Close the gaps through
better communication
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Move away from being
production drivenTier production into good value
and customer orientated
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Cost reduction through
vertical collaborationEconomic return per kg of marine
ingredient by life stage?
Retain value at source
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Use Marine Ingredients to
differentiate quality
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Thank you for listeningAny questions?