The future of luxury hotels
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Transcript of The future of luxury hotels
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
WORKSHOP THE FUTURE OF LUXURY HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
AGENDA
I. WHAT IS THE LUXURY?
II. A DEFINITION FOR LUXURY HOTELS?
III. NEW INSIGHTS
IV. TRENDS
V. IDEA FOR NEW PRODUCTS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
? WHAT IS THE « LUXURY » I.
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity. COCO CHANEL
THIBAUT THOUZERY [email protected] / @thushhush
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MASTER MARKETING DU LUXE
I think the older I get, the more I realize that the ultimate luxury is time. MICHAEL KORS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
Luxury is the ease of a t-shirt in a very expensive dress. KARL LAGERFELD
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
Consuming luxury is consuming both a product, a legend or a myth, a tradition, savoir-faire and a rite of use. GILLES LIPOVESTSKY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
Any clear definition of luxury is not possible in so far as each perceives its luxury differently. MICHEL GOETSCHMANN
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
ICONIC PRODUCTS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
CREATIVITY & INNOVATION
ICONIC PRODUCTS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
CREATIVITY & INNOVATION
ICONIC PRODUCTS
EXCLUSIVITY / RARITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
CREATIVITY & INNOVATION
ICONIC PRODUCTS
EXCLUSIVITY / RARITY
UNIQUE EXPERIENCE NOTION OF DREAM
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
CREATIVITY & INNOVATION
ICONIC PRODUCTS
EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES
UNIQUE EXPERIENCE NOTION OF DREAM
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
CULTURE OF CRAFTMANSHIP & PREMIUM QUALITY
CREATIVITY & INNOVATION
ICONIC PRODUCTS
EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES
UNIQUE EXPERIENCE NOTION OF DREAM
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
CULTURE OF CRAFTMANSHIP & PREMIUM QUALITY
CREATIVITY & INNOVATION
ICONIC PRODUCTS AESTETHICS
EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES
UNIQUE EXPERIENCE NOTION OF DREAM
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
CULTURE OF CRAFTMANSHIP & PREMIUM QUALITY
CREATIVITY & INNOVATION
ICONIC PRODUCTS AESTETHICS
EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES
UNIQUE EXPERIENCE NOTION OF DREAM
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS!
HERITAGE & HISTORY
CULTURE OF CRAFTMANSHIP & PREMIUM QUALITY
CREATIVITY & INNOVATION
ICONIC PRODUCTS AESTETHICS
EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES
UNIQUE EXPERIENCE NOTION OF DREAM
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HERITAGE & HISTORY I.1
THIBAUT THOUZERY [email protected] / @thushhush
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MASTER MARKETING DU LUXE
HERITAGE & HISTORY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HERITAGE & HISTORY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HERITAGE & HISTORY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HERITAGE & HISTORY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HERITAGE & HISTORY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
ICONIC PRODUCTS I.2
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
ICONIC PRODUCTS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
ICONIC PRODUCTS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
ICONIC PRODUCTS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
ICONIC PRODUCTS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
ICONIC PRODUCTS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
ICONIC PRODUCTS
THIBAUT THOUZERY [email protected] / @thushhush
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MASTER MARKETING DU LUXE
ICONIC COLORS
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MASTER MARKETING DU LUXE
CULTURE OF CRAFTMANSHIP & PREMIUM QUALITY
I.3
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A UNIQUE SAVOIR-FAIRE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A UNIQUE SAVOIR-FAIRE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A UNIQUE SAVOIR-FAIRE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A UNIQUE SAVOIR-FAIRE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A UNIQUE SAVOIR-FAIRE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCELLENCE OF RAW MATERIALS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCELLENCE OF RAW MATERIALS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCELLENCE OF RAW MATERIALS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCELLENCE OF RAW MATERIALS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCELLENCE OF RAW MATERIALS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCLUSIVITY & RARITY
I.4
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCLUSIVITY & RARITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCLUSIVITY & RARITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCLUSIVITY & RARITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCLUSIVITY & RARITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCLUSIVITY & RARITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCLUSIVITY & RARITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CREATIVITY & INNOVATION
I.5
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CREATIVITY & INNOVATION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CREATIVITY & INNOVATION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CREATIVITY & INNOVATION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CREATIVITY & INNOVATION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CREATIVITY & INNOVATION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CREATIVITY & INNOVATION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
AESTHETICS I.6
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MASTER MARKETING DU LUXE
AESTHETICS
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MASTER MARKETING DU LUXE
AESTHETICS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
AESTHETICS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
AESTHETICS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXELLENCE OF SERVICES
I.7
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCELLENCE OF SERVICES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCELLENCE OF SERVICES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCELLENCE OF SERVICES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCELLENCE OF SERVICES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A UNIQUE EXPERIENCE / NOTION OF DREAM
I.8
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A UNIQUE EXPERIENCE / NOTION OF DREAM
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A UNIQUE EXPERIENCE / NOTION OF DREAM
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A UNIQUE EXPERIENCE / NOTION OF DREAM
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A UNIQUE EXPERIENCE / NOTION OF DREAM
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A UNIQUE EXPERIENCE / NOTION OF DREAM
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A UNIQUE EXPERIENCE / NOTION OF DREAM
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
? A DEFINITION FOR LUXURY HOTELS
II.
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
INTRODUCTION II.1
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MASTER MARKETING DU LUXE
Feel Much at home... In a fantastic place. KEVIN SPACEY
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MASTER MARKETING DU LUXE
Luxury hospitality is « un art de vivre ». RELAIS & CHÂTEAUX
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MASTER MARKETING DU LUXE
ALL AROUND THE WORLD, SOME RITUALS AND « BASIC » SERCIVES EXIST.
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
FAST CHECK-IN
IN LUXURY HOSPITALITY, MORE THAN THE QUALITY, THE EXCELLENCE IS THE STANDARD. EACH DETAILS FROM RESERVATION TO CHECK-OUT COUNTS TO OFFER SINGULAR EXPERIENCES.
THIBAUT THOUZERY [email protected] / @thushhush
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MASTER MARKETING DU LUXE
LUXURY HOTELS ARE SITUATED IN THE BEST SPOTS
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MASTER MARKETING DU LUXE
LUXURY HOTELS DELIVER EXCLUSIVE EXPERIENCES
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http://creative-spider.com
MASTER MARKETING DU LUXE
RITUALIZATION II.2
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MASTER MARKETING DU LUXE
RITUALIZATION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
RITUALIZATION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
RITUALIZATION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
RITUALIZATION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
RITUALIZATION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
RITUALIZATION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
RITUALIZATION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
RITUALIZATION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
RITUALIZATION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
RITUALIZATION
THIBAUT THOUZERY [email protected] / @thushhush
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MASTER MARKETING DU LUXE
PERFECTION II.3
THIBAUT THOUZERY [email protected] / @thushhush
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MASTER MARKETING DU LUXE
GLOBALISATION
NOWDAYS & ALL AROUND THE WORLD, TO BE CONSIDERED AS « LUXURY », HOTELS MUST OFFERS THE SAME STANDARDS OF PERFECTION IN SERVICES, IN ROOMS, IN DINING, ...
THIBAUT THOUZERY [email protected] / @thushhush
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MASTER MARKETING DU LUXE
KING SIZE BED
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MASTER MARKETING DU LUXE
NATURAL-FIBER BEDSPREAD
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MASTER MARKETING DU LUXE
A PILLOW SERVICE
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MASTER MARKETING DU LUXE
TECHNOLOGIES (FREE WIFI – IPOD DOCK – LED TV - ...)
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MASTER MARKETING DU LUXE
A COFFEE MAKER
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MASTER MARKETING DU LUXE
AN OUTSTANDING HOTEL DINING
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MASTER MARKETING DU LUXE
A BAR SERVICE
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MASTER MARKETING DU LUXE
A CONCIERGERIE
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MASTER MARKETING DU LUXE
A SWIMMING POOL
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MASTER MARKETING DU LUXE
A 24H FITNESS CENTER
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MASTER MARKETING DU LUXE
A SPA
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MASTER MARKETING DU LUXE
SITUATIONS II.4
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MASTER MARKETING DU LUXE
SITUATIONS
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MASTER MARKETING DU LUXE
SITUATIONS
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MASTER MARKETING DU LUXE
SITUATIONS
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http://creative-spider.com
MASTER MARKETING DU LUXE
SITUATIONS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
SITUATIONS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
SITUATIONS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
SITUATIONS
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MASTER MARKETING DU LUXE
SITUATIONS
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MASTER MARKETING DU LUXE
MEMORIES & MYTHES II.5
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MASTER MARKETING DU LUXE
MEMORIES & MYTHES
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MASTER MARKETING DU LUXE
MEMORIES & MYTHES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
MEMORIES & MYTHES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
MEMORIES & MYTHES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
MEMORIES & MYTHES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
MEMORIES & MYTHES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
SINGULAR EXPERIENCES
II.6
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
SINGULAR EXPERIENCES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
SINGULAR EXPERIENCES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
SINGULAR EXPERIENCES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
SINGULAR EXPERIENCES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
SINGULAR EXPERIENCES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
SINGULAR EXPERIENCES
THIBAUT THOUZERY [email protected] / @thushhush
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MASTER MARKETING DU LUXE
OFFERS II.7
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MASTER MARKETING DU LUXE
THE SCOPE
70 + hotel brands
+ 900 international destinations
3 « classical » categories
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http://creative-spider.com
MASTER MARKETING DU LUXE
3 CATEGORIES
LUXURY EXCLUSIVE
LUXURY MAJOR
UPPER UPSCALE
Four Seasons – Shangri La – Taj Hotel – Six Senses – Peninsula – Regent – Anantara – Affinia – Jumeirah – Mandarin Oriental, Small Luxury Hotels – The Leading Hotels of the World – Relais & Châteaux - ......
Conrad – Grand Hyatt – InterContinental – JW Marriot – ME Hotel – Park Hyatt – Raffles – Ritz Carlton – Sofitel – St. Régis – W Hotel - ...
Hilton – Swissotel – Westin – Sheraton – Pullman Hotel – Radisson Blue – Le Méridien – Hyatt – Hilton – Okura Hotel – vivanta by Taj - ...
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MASTER MARKETING DU LUXE
LUXURY EXCLUSIVE
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http://creative-spider.com
MASTER MARKETING DU LUXE
LUXURY EXCLUSIVE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
LUXURY MAJOR
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
LUXURY MAJOR
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
UPPER UPSCALE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
UPPER UPSCALE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
? NEW INSIGHTS III.
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
WHO ARE THE GUESTS?
III.1
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
LUXURY CONSUMERS III.1.1
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE REGULARS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
+20% OF MILLIONAIRES IN 2013 BOSTON CONSULTING GROUP
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE CASUALS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THEIR PROFILS
THE NUMBER OF LUXURY CONSUMERS HAVE TRIPLED SINCE 1995 (90 MILLIONS > 330 MILLIONS*)
• 45% (150 millions) buy luxury and premium products (1250€/year)
• 15 millions of individuals represents ½ of luxury incomes (108 billions $)
*Bain & Company / RedBurn Partners / Millward Brown- 2013
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THEIR PROFILS
FOR A MAJORITY THEY ARE PART OF THE MIDDLE CLASS è THEY EARN BETWEEN 50 & 120K US$ / YEAR
§ For exemple, in China*:
§ In 2011, it represented more than120 millions of individuals
§ In 2020, it will be represented more than 280 millions of individuals, 5% of global consumption & 40% of luxury consumption
§ In 2011, 700 000 households earned more than 250K US$. In 2015, the hey will be 1,5 millions of households
*Boston Consulting Group – Nov. 2011
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THEIR PROFIL
THE LUXURY CONSUMERS ARE MORE HETEROGENEOUS
THE SEVEN FACES OF GLOBAL CONSUMTION OF LUXURY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
1. THE OMNIVORIOUS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
2. THE AWARE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
3. THE INVESTOR
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
4. THE HEDONIST
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
5. THE CONSERVATIVE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
6. THE DISSILLUSIONED
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE ASPIRANT
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
SPECIFICATIONS : THE LUXURY HOTELS’ GUESTS
III.1.2
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
DIFFERENT CATEGORIES FOR « DIFFERENT » JOURNEYS
BUSINESS LEISURE / HOLIDAY
THE REGULARS THE CASUALS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
BUSINESS GUESTS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
INDIVIDUALS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
GROUPS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
LEISURE GUESTS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
INDIVIDUALS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
GROUPS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
INSIGHTS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE RELEASED
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE TECHNOPODE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE SERIAL SHOPPER
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE DAZZLING
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE RADIANT NERDS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE SERENE SENIORS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE HOMEBODIES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE HAVES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THEIR NEEDS / WANTS III.2.2
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
INTIMITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
INTIMITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
DISCRETION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
DISCRETION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCLUSIVITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCLUSIVITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
AUTHENTICITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
AUTHENTICITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
AUTHENTICITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
AUTHENTICITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
PERSONALIZATION
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
TRANSPARENCY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EFFICIENT LOYALTY & RELATION PROGRAMS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
Impossible d'afficher l'image. Votre ordinateur manque peut-être de mémoire pour ouvrir l'image ou l'image est endommagée. Redémarrez l'ordinateur, puis ouvrez à nouveau le fichier. Si le x rouge est toujours affiché, vous devrez peut-être supprimer l'image avant de la réinsérer.
ECO-RESPONSABILITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
ECO-RESPONSABILITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CITIZEN RESPONSABILITY
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
? TRENDS IV.
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HOTEL TRENDS IV.1
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
BOUTIQUE HOTELS IV.1.1
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
BOUTIQUE HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
BOUTIQUE HOTEL
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
BOUTIQUE HOTEL
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
« MAISONS DE LUXE » HOTELS IV.1.2
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
« LES MAISONS DE LUXE » HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
« LES MAISONS DE LUXE » HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
« LES MAISONS DE LUXE » HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
« LES MAISONS DE LUXE » HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
URBAN RESORTS IV.1.3
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
URBAN RESORTS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
URBAN RESORTS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
URBAN RESORTS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
URBAN RESORTS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CONCEPT & ICONOCLAST HOTELS
IV.1.4
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CONCEPT HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CONCEPT HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
ICONOCLAST HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
ICONOCLAST HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
ICONOCLAST HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
ICONOCLAST HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EPHEMERAL HOTELS IV.1.5
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EPHEMERAL HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EPHEMERAL HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EPHEMERAL HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EPHEMERAL HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EPHEMERAL HOTELS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCLUSIVE PLACES IV.1.6
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCLUSIVE PLACES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CO-BRANDING IV.1.7
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CO-BRANDING
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CO-BRANDING
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CO-BRANDING
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CO-BRANDING
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
OTHER TRENDS IV.2
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
UNDERGROUND RESTAURANTS
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
UNIQUE TABLE WITH YOUR OWN CHEF
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EPHEMERAL RESTAURANTS & POP-UP STORES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
COOKING CLASSES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CO-WORKING SPACES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
JET CHARTER
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
PRIVATE DRIVER
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
PERSONAL SHOPPER
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
ONLINE CONCIERGERIE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
EXCLUSIVE SOCIAL MEDIA COMMUNITIES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
MONTHLY BOX
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HOME/ FLAT RENTING
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
PEER TO PEER TRAVEL
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
? MY VISION / MY PRODUCT V.
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
ULTRA LUXE V.1
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
LA MAISON : THE SUR MESURE « HOTELS »
A NEW TYPE OF « HOTELS » IN ORDER TO OFFER TO THE GUESTS :
• INTIMITY, NON CONVENTIONAL & UNDERGROUND PLACES
• DEDICATED PERSONNEL TO EXCPETIONNAL SERVICES & ATTENTIONS
• EXCLUSIVE JOURNEYS
• A LUXURY « CITY / COUNTRY » INSIDER EXPERIENCES
• THE FEELING TO BE AT HOME EVERY WHERE IN THE WORLD !
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
SINGULAR PRODUCTS
LA MAISON IS THE BEST HOTELS GROUPS + PERSONAL CONCIERGERIE IN THE WORLD, BECAUSE IT CREATES « SUR MESURE HOTELS » FOR EACH GUEST / JOURNEYS!
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HOW IT WORKS
FOR ONE NIGHT, A WEEK, A MONTH OR MORE... LA MAISON IS GOING TO :
• HUNT & RENT THE BEST PLACES
• FURNISH & DECORATE ALL THE ROOM / HOUSE / FLAT / CASTLE / FARM ...
• BOOK ALL THE STAFF (housekeepers, maids, Chefs, servers, ...)
• ORGANISE ALL THE JOURNEYS
It is going further than entreprise like LeCollectionist. LeCollectionist just propose Villas with staff which could be rent by anyone & without personalization.
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HUNT & RENT THE BEST PLACES
III.1.1
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE BEST PLACES
IN ORDER TO OFFER THE « PRODUCTS », THE MOST IN ADEQUATION WITH THE DESIRES / JOURNEYS OF THE GUEST, :
• LA MAISON IS NOT GOING TO CREATE PRODUCTS WITH ROOMS & SERVICES INSIDE
• LA MAISON IS GOING TO HUNT EXCEPTIONAL APARTMENTS, LOFTS, PENTHOUSES, HOUSES, ... TO CREATE « SUR MESURE » ROOMS WITH LUXURY SERVICES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE BEST PLACES
• START WITH A ONE BEDROOM APARTMENT (35m2) TO ...
• IN CLASSICAL, TRENDY, ARTY, UNDERGROUND PLACES OR NO MAN’S LAND
• WITH THE VIEW OR.. NOT...
• WITH A POOL, A SPA, A GARDEN, ...
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HUNT & RENT THE BEST PLACES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HUNT & RENT THE BEST PLACES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HUNT & RENT THE BEST PLACES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HUNT & RENT THE BEST PLACES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HUNT & RENT THE BEST PLACES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HUNT & RENT THE BEST PLACES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HUNT & RENT THE BEST PLACES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HUNT & RENT THE BEST PLACES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HUNT & RENT THE BEST PLACES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
FURNISH & DECORATE III.1.1
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
CHOOSE DECORATION / SERVICES
WITH LOTS OF LUXURY PARTNERSHIPS (ART GALLERIES, AUCTION HOUSES, DESIGNERS, DECORATORS, ARTISTS, FLORIST ARTISTS, ...), LA MAISON IS GOING TO PURPOSE A SUR-MESURE DECORATION.
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
FURNISH & DECORATE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
FURNISH & DECORATE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
Impossible d'afficher l'image. Votre ordinateur manque peut-être de mémoire pour ouvrir l'image ou l'image est endommagée. Redémarrez l'ordinateur, puis ouvrez à nouveau le fichier. Si le x rouge est toujours affiché, vous devrez peut-être supprimer l'image avant de la réinsérer.
FURNISH & DECORATE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
FURNISH & DECORATE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
FURNISH & DECORATE
LUCAS SELVA ARCHITECT
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
BOOK, MANAGE THE STAFF & ORGANISE ALL JOURNEYS
III.1.1
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
ALL THE STAFF YOU REALLY NEED / WANTS!
IN ORDER TO CREATE AN INTIMATE ATMOSPHERE, LA MAISON IS GOING TO ADAPT ITS PERSONEL TO EACH REQUEST OF THE GUEST.
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
HOW IT WORKS III.1.1
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE RELATION IS THE KEY
1. LISTEN, SPEAK & LEARN : § IDENTIFY ALL THE INSIGHTS, PASSIONS, TASTES,
INSPIRATIONS... NEEDS & WANTS OF EACH GUEST
2. DEVELOP A REAL CONFIDENT RELATIONSHIP WITH THE GUEST
3. ANTICIPATE
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE RELATION IS THE KEY
4. CREATE AT EACH JOURNEY A PRODUCT IN ADEQUATION WITH THE FEELINGS / NEEDS OF THE GUEST
5. THE SAME TEAM IN EACH COUNTRY, CONTINENT OR IN THE WORLD
6. ONE DEDICATE MANAGER TO EACH GUEST
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
A RELATION PLATFORM (MOBILE, WEBSITE, PHONE)
LA MAISON IS ALSO A 7/7 - 24/24H PLATFORM :
- BE CONNECTED TO THE STAFF / DIRECTION (BOOK, CREATE A TRIP, ...)
- BUY THE FLATS / HOUSES / ARTWORKS/ ...
- BE CONNECTED TO ALL THE MEMBERS OF THE « CLUB LA MAISON »
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE STAFF
3 OR 4 OFFICES WITH WORLDWIDE EXPERTS OF :
- HOUSE HUNTING
- LUXURY HOTELS & RESTAURANTS
- TRAVEL AGENCIES
- EVENTS & LOGISTICS
- BUYING...
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
THE STAFF
IN THE 20 MAJOR COUNTRIES :
• A TEAM OF LUXURY HOTEL MANAGERS + A MIN. STAFF READY TO WORK ALL AROUND THE WORLD
• FREELANCERS WHO WORKS IN LUXURY HOSPITALITY SERVICES
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
PARTNERS
WORLDWIDE PARTNERS :
- LUXURY BRANDS (AUTOMOTIVE , FURNITURE, DESIGN, AIRLINES CIES, ..)
- LOCAL PRODUCTERS (VEGETABLE GROWERS, FISHERMEN, STOCKBREEDERS, ...)
- HAIR & MAKE-UP ARTISTS, SPORT COACHES, ...
- AIRBNB ...
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
SINGULAR PRODUCTS
LA MAISON IS NOT AN HOTELS / RESORTS GROUP, BUT A SUR-MESURE RENTAL SERVICE WITH ALL THE LUXURY HOTELS SERVICES AND MORE...
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
MASSTIGE PRODUCT II.2
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
+ LUXURY HOTEL SERVICES
À LA CARTE (reception, house keeping, chefs, ...)
THIBAUT THOUZERY [email protected] / @thushhush
http://creative-spider.com
MASTER MARKETING DU LUXE
MERCI!