The Future of Librarianship: Information Literacy, Usage and Engaging Your Users
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Transcript of The Future of Librarianship: Information Literacy, Usage and Engaging Your Users
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The Future of Librarianship
Kate ShanahanRegional Marketing Executive, EMEA
Information literacy, usage and engaging your users
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Regional Marketing
Support libraries globally to
• Promote their purchased content• Engage users• Access product training • Co-host library and researcher events• Collaborate on conference papers• And much more!
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Overview• Information literacy
• Maximising usage
• Engaging your users
• How Taylor & Francis can help
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Information Literacy
• Locate
• Evaluate
• Manage and share findings
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Locating content Education on where to look for content Collaborative approach to collection
development Subject-specific libguides
Subject librarian
Acquisition / e-resource
librarian
Student
FacultyLibrary content
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Evaluating content Educating faculty and students
Understanding quality
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Library & faculty working collaboratively
Building relationships
Integrating the library with academic programmes
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Facilitating access to free content
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Facilitating access to free content
• Growth and value of content- Free resources add value!
• Identification and selection of content- growing volume of material a challenge
• Resource challenges for libraries- librarians have a limited human resource
“Our main challenge is human resources for selection decisions.” - Technical Services Librarian, USA
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Facilitating access to free content
• Library role- Librarians’ role needs better promotion
• Users’ needs and expectations- Library systems need to become faster
Do you have a process for facilitating access to free content in your library?
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Facilitating access to free content
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Facilitating access to free content
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Maximising usage
• Move from print to electronic
• Digitising archival content
• ‘Open’ content
• Mobile access
• Social media
There has been many changes to the academic library landscape! How has this impacted you?
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• Discoverability
• Accessibility
• Promoting your content through the ‘right’ channels - where can you most effectively engage with your users?
Maximising usage
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Mobile use
1% 6%1%
7%
17%
37%
31%
Approximately, how often do you use a mobile device for academic scholarly content:
Never
Less than once a month
Once a month
Two or three times a month
Once a week
Several times a week
Every day
Do you have a mobile strategy in your library?
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24/7 access to content
2% 3%
16%
39%
39%
Please state how important is it for you to access your institutional library holdings offsite on a mobile device:
Not at all importantLow importanceAverageHigh importanceExtremely important
“Having access to content outside the library creates more time for browsing and finding relevant information for research and teaching. If I see an article that relates to the content that I have taught, I can instantly share it with my classes.”
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Searc
hing for a
cadem
ic sch
olarly
conten
t
Reading o
nline j
ournal
article
s
Downloading a
cadem
ic sch
olarly
conten
t to be r
ead la
ter
For r
eading l
ists
0
20
40
60
80
100
120
What do you use your mobile device for? Please tick all that apply:
Resp
onse
s
What do you use your mobile device for?
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Mobile Features
Search functionality
Journal browse
Saving to favourites
Also Read (allows you to view a list of
articlesother readers of this
article have read)
Share an article via email
Share an article via social media
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
9
32
34
44
35
37
37
55
46
33
40
26
76
32
31
22
27
10
2
3
4
7
22
4
7
21
15
30
How important are the following features in a mobile app?
Not at all important Low importance AverageHigh importance Extremely important
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Taylor & Francis Online Mobile
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Engaging your users
• Marketing your library
• Social media white paper
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Marketing your library
• Publishers’ resources – tell us what support you need!
• User guides
• Video training content
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Using social media to engage your users
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Uses for social media channels
Customer service
Distribute news and information
Competitions
Build connectionsArrange events
Engage with students
Share photographs
Provide instructions
Promote library collections
Develop communities
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Top 5 uses for social media in the library
1. Events promotion 76%
2. Library Services Promotion 72%
3. Resources/collections promotion 70%
4. Library refurbishment updates 63%
5. Promotion of new acquisitions 61%
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5 least popular uses for social media in the library
1. Highlighting subject specific information 38%
2. Connecting with potential students 34%
3. As a teaching tool to promote information literacy 25%
4. To promote courses 22%
5. As a research tool to locate official documents 21%
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Customer Service
• One of the most common uses of social media is to deliver customer service
• Librarians reported declining use of websites to deliver customer services information
• Challenge for librarians is responding in a timely fashion, as users expect quick answers
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Driving user engagementSocial media has the potential to help create and build strongly connected communities
One of the opportunities with social media is listening to your community… I think that’s primarily why we have a Twitter account, and we have also claimed our Foursquare location, so we can listen and monitor. That’s yielded some pretty positive reviews and results.
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Case study: using GoSoapBox to drive user
engagement• Polling software GoSoapBox was used to encourage
interaction with students
• A button was added to Blackboard to enable users to post ideas which could then be voted on
• Encouraged interaction along with a sense of co-responsibility/ownership of issues and opportunities
http://www.gosoapbox.com
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Driving user engagement: top tips
• Use imagery to communicate ideas quickly
• Address issues important to your users
• Post a variety of messages
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Collection Promotion
• Activities using social media to encourage usage of collections are diverse and unstructured
• Challenging to provide tailored communications to users with niche interests
• Listening is felt to be as important as broadcasting
The results found that promoting the library’s collection was within the top 3 objectives for using social media.
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Collection promotion: top tips
• Integrate channels
• Introduce regular posts, e.g. Information Literacy Friday
• Focus on an interesting angle to pique curiosity
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How can Taylor & Francis help?
User guides Platform training workshops Promotional collateral Video content Taylor & Francis Online Mobile White papers – social media and free content Author & researcher seminars
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