DIVIDER PAGETHE FUTURE OF INSTAGRAM

PLATFORM. FEATURES. FUNCTIONS.

BEHAVIOR.

OFTEN OVERLOOKED.

BUT IT’S THE MOST IMPORTANT THING.

INSTAGRAM ITSELF

REPRESENTS THE FUTURE OF SOCIAL.

FILTERED VS. UNFILTERED

OPTIMIZED VS. ORGANIC

ALGORITHMIC VS. AUTHENTIC

CHANGE IS IN THE AIR.

FACEBOOK HEDGED THEIR BETS.

FACEBOOK HEDGED THEIR BETS.

IT’S ABOUT BEHAVIOR.

SOCIAL MEDIA’S ORIGINAL SIN

SOCIAL MEDIA’S ORIGINAL SIN

THE OVERSHARE

SOCIAL MEDIA’S ORIGINAL SIN

THE OVERSHARE

THE OVER-FOLLOW

SOCIAL MEDIA’S ORIGINAL SIN

THE OVERSHARE

THE OVER-FOLLOW

THE MESS WE CREATED…

WHEN WE TRIED TO SHARE

EVERYTHING WE DID WITH

EVERYONE WE CONNECTED TO

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CONTENT

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eget. Felis nunc nisl,

EDGERANK

EDGERANK

COMPLICATED

EDGERANK

COMPLICATED

UNTRUSTED

VS.

INSTAGRAM

SNAPCHAT

AUTHENTIC

UNFILTERED

WITH GREAT POWER COMES GREAT RESPONSIBILITY

YOUR AUDIENCE IS FINALLY WIELDING IT.

WHAT DOES THIS MEAN FOR US?

REACHING OUR AUDIENCE IS EASIER.

(LOSING THEM IS EVEN EASIER)

THE FORMAT IS STRAIGHTFORWARD.

(BUT THE BAR IS SET HIGHER)

THE TARGETING IS SMART.

(BUT THE PRICE IS GETTING STEEPER)

SO WHAT CAN WE DO?(BEYOND OPENING OUR WALLETS)

WE MUST STRIVE TO CREATE VALUE.

WE MUST STRIVE TO CREATE

VALUE.

THOUGH AESTHETICS

WE MUST STRIVE TO CREATE

VALUE.

THOUGH AESTHETICS

HUMOR

WE MUST STRIVE TO CREATE

VALUE.

THOUGH AESTHETICS

HUMOR

UTILITY

WE MUST STRIVE TO CREATE

VALUE.

THOUGH AESTHETICS

HUMOR

UTILITY

EMPATHY

AESTHETICS HUMOR EMPATHY UTILITY

PEOPLE EXPECT MORE FROM US.

THE FUTURE IS ABOUT CREATING

VALUE THROUGH CONTENT AND

EXPERIENCES.

BE MORE AUTHENTIC.

LESS SELF-CENTERED.

KNOW THY AUDIENCE

FOR A GOOD CAT PIC,

FOLLOW:

@gcpofnyc