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The Future Of In-Flight Mobile Campaign...
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The Future Of In-Flight Mobile Campaign Optimization
Transcript of The Future Of In-Flight Mobile Campaign...
The Future Of In-Flight Mobile
Campaign Optimization
1. http://www.emarketer.com/Article/Attribution-Becoming-More-of-Priority-Marketers/1014286
Time/Resources Devoted to Attribution by Media Practitioners
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The Evolution Of Measurement
Click Through
Rate
Store Spend
Lift
StoreVisitation
Lift
BuyThrough
Rate©
Click Through
Rate
Store Spend
Lift
StoreVisitation
Lift
BuyThrough
Rate©
“CTR appears to be
completely unrelated, or
even negatively correlated with
Secondary-Action Rate (SAR)…”
http://www.xad.com/press-releases/xad-study-reveals-ctr-poor-indicator-mobile-ad-campaign-performance/
Click Through
Rate
Store Spend
Lift
StoreVisitation
Lift
BuyThrough
Rate©
?
Click Through
Rate
Store Spend
Lift
StoreVisitation
Lift
BuyThrough
Rate©
Campaign Launch
Campaign End
Data Match to
Retail Partners
Test/Control
Analysis
Report Provided
8-12 weeks following campaign
Limited to non-purchase
based reporting
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$$$
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WHAT IF…?
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The Future Has Arrived…
Ibotta sends purchase data to
trade desk for in-flight
optimization
Trade desk sends daily exposed device
ID files to Ibotta Ibotta receives daily item-level purchases from
proprietary sources
Ibotta tracks exposed devices to
see if relevant purchase is made
$$$
7-Eleven Boyer's Family Fare Supermarkets Hucks Market District Pilot Flying J Shell United Artists Box Office
ABC Fine Wines and Spirits Brookshire Brothers Family Fresh Market Hugo's Family Marketplace Market Place (Food Giant) Popeye's Shop 'n Save United Dairy Farmers
ACME Broulim's Fresh Foods Famous Footwear Hy-Vee Market Street Prather's Shoppers Food United Supermarkets
Acme Fresh Market (OH) Buc-ee's Fareway Food Stores Ingles Marsh Price Chopper ShopRite Uno's
Aéropostale Buehler's Farm Fresh Jamba Juice MARTIN'S Price Chopper (KS & MO) Smart & Final VG's Grocery
Albertsons Byerly's Food City Jay C Martin's (IN, MI) Price Cutter Smith's Vitamin World
Albertsons Market Cabela's Food Giant JCPenney Maverik PriceRite Soelberg's Market Vons
ALDO Casey's Food Lion Jewel-Osco Meijer Publix Soma Walgreens
Allsup's Cash Saver Food4Less Jo-Ann Metro Market PUMA Sonic Walmart
AMC Box Office Catherines Foods Co JustSave Foods Military Commissary QFC Spec's Wine Spirits Wawa
American Eagle Outfitters Charlotte Russe Forest Hills Foods Kangaroo Express Miller's Ale House Quik Stop Markets Speedway Wegmans
ampm Chevron Extra Mile Fred Meyer KFC Mr. Mike's Market QuikTrip Spinx Weis Markets
Any Bar Chili's fred's Pharmacy King Soopers Murphy Racetrac Petroleum Sprouts Farmers Market Wesco
Any Convenience Store Circle K Fresh Market Kmart Natural Grocers Raley's Staples Whole Foods Market®
Any Gas Station City Market Fry's Kohl's Nice N Easy Ralphs Star Market Wilco
Any Grocery Store Clarks GameStop Kroger Nob Hill Foods Randalls Stater Bros WinCo Foods
Any Liquor Store Copps Gander Mountain Kwik Star Nordstrom Reasor's Stewart's Dairy Winn-Dixie
Any Military Exchange Corner Store GAP Kwik Trip Northgate Markets Red Robin Stewart's Marketplace Woodman's
Any Restaurant Cost Plus Gap Factory L'eggs Hanes Outlet Nouria Energy Redner's Markets Stokes Market Woods Supermarket
AppBoy Test Retailer Costco Gerbes L'Occitane Office Depot Office Max Regal Box Office Stop & Shop
Applebee's Country Mart (Lawton, OK) getGo Lacoste Old Navy REI Stripes
Ashley Stewart County Market Giant (DC,DE,VA,MD) Lands' End On The Run Remke Markets Subway
At Home Cracker Barrel Stores GIANT (PA,WV,MD,VA) Lane Bryant OnCue Marketing Ridley's Sunoco Food Market
Avenue Crest Foods Giant Eagle Lin's Fresh Market Orvis Rio Ranch Super One Foods
Babies R Us CVS Pharmacy GNC Little General Outback Steakhouse Rite Aid Superfresh
Baker's D&W Fresh Market Grants Supermarket Loaf 'N Jug Owen's Road Runner Sports Sureway
Banana Republic Dan's Fresh Market Gymboree LOFT Papa John's Rock Bottom Brewery Table & Vine
Banana Republic Factory Davis Food and Drug H-E-B Lolli and Pops Pavilions Rouses Taco Bell
Bashas' DeMoulas Market Basket H&M Longs Drugs Pay Less Ruby Tuesday Target
Bed Bath & Beyond Dick's Fresh Market Haggen Northwest Fresh Love's Travel Stop Payless Shoesource Ruler Foods Tedeschi Food Shop
Bel Air Dillons Hallmark Gold Crown Lowes Foods Pep Boys Safeway The Body Shop
Berkot's Super Foods Discount Drug Mart Handy Food Stores Lunds Performance Bicycle Sally Beauty Supply The Food Emporium
Best Buy Dollar General HanesBrands Outlet Macey's Petco Sam's Club The Fresh Market
BevMo! Dollar Tree Hannaford Macy's Peterson's Fresh Market Sam's Club Membership The Walking Company
BI-LO Duane Reade Harding's Mad Butcher Supermarkets PetSmart Save Mart (Food Giant) Thorntons
Big Apple Eddie Bauer Harris Teeter Maidenform Outlets Pic N Save (Food Giant) Schnucks Tom Thumb
Big Star Edwards Box Office Hess Mapco Express Pick 'n Save Scott's Tops
Big Y Foods Einstein Bros Bagels Holiday Stations Marathon Oil Piggly Wiggly (Food Giant) Sears Toys R Us
BJ's Express Home Depot Marc's Piggly Wiggly Midwest Sephora Turkey Hill Minit Market
Blair's Market Express Factory Outlet Homeland Mariano's Pilot Flying J Shaw's Twice Daily
Bowman's Market Family Dollar Hooters Market Basket Popeye's Sheetz Ulta
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What About Walled Gardens?
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How To Get Started…
1. Test Hypothesis
2. Optimize Campaigns
3. Develop Benchmarks
