The Future of Home Entertainment Moderator: Steffen Bartschat SVP Engineering, Sonic Solutions &...
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![Page 1: The Future of Home Entertainment Moderator: Steffen Bartschat SVP Engineering, Sonic Solutions & Co-chair, GABA Software IG sbartschat@comcast.net 05 November.](https://reader030.fdocuments.us/reader030/viewer/2022032604/56649e605503460f94b5abad/html5/thumbnails/1.jpg)
The Future of Home Entertainment
Moderator: Steffen BartschatSVP Engineering, Sonic Solutions & Co-chair, GABA Software IG
[email protected] November 2009
![Page 2: The Future of Home Entertainment Moderator: Steffen Bartschat SVP Engineering, Sonic Solutions & Co-chair, GABA Software IG sbartschat@comcast.net 05 November.](https://reader030.fdocuments.us/reader030/viewer/2022032604/56649e605503460f94b5abad/html5/thumbnails/2.jpg)
Our Panelists
• Jeff Klugman - SVP/GM at TiVo.
• Jim Taylor - SVP & Chief Technologist at Sonic Solutions.
• Roland Vlaicu - Director of Technical Marketing, Dolby.
• Todd Collart - SVP New Media at Deluxe Digital Studios.
• Michael McGuire – VP Research at Gartner.
• Jerry Pierce – CEO/Founder at AZEC, Inc, and former
SVP Technology, Universal Pictures.
![Page 3: The Future of Home Entertainment Moderator: Steffen Bartschat SVP Engineering, Sonic Solutions & Co-chair, GABA Software IG sbartschat@comcast.net 05 November.](https://reader030.fdocuments.us/reader030/viewer/2022032604/56649e605503460f94b5abad/html5/thumbnails/3.jpg)
Overview: Technology in Transition
• High Definition TV• Blu-ray Disc• 3D• Set-top box / DVR• Smart TVs• Delivery• Casual Consumption & Device Integration• Media Server• Questions• Predictions
![Page 4: The Future of Home Entertainment Moderator: Steffen Bartschat SVP Engineering, Sonic Solutions & Co-chair, GABA Software IG sbartschat@comcast.net 05 November.](https://reader030.fdocuments.us/reader030/viewer/2022032604/56649e605503460f94b5abad/html5/thumbnails/4.jpg)
High Definition TV
0
10
20
30
40
50
60
70
80
2007 2008 2009
Watch HD Own HDTV Own >32 in TV
• 80% own DVD player• 78% own cell phone• 71% own PC• 40% own video game system• 20% own home theatre system
Source: CTAM
![Page 5: The Future of Home Entertainment Moderator: Steffen Bartschat SVP Engineering, Sonic Solutions & Co-chair, GABA Software IG sbartschat@comcast.net 05 November.](https://reader030.fdocuments.us/reader030/viewer/2022032604/56649e605503460f94b5abad/html5/thumbnails/5.jpg)
Blu-Ray
Source: FutureSource Consulting
![Page 6: The Future of Home Entertainment Moderator: Steffen Bartschat SVP Engineering, Sonic Solutions & Co-chair, GABA Software IG sbartschat@comcast.net 05 November.](https://reader030.fdocuments.us/reader030/viewer/2022032604/56649e605503460f94b5abad/html5/thumbnails/6.jpg)
3D
Would You Recommend the 3D Experience?
23%
50%
20%
7%
Definitely Yes Possibly Yes
Probably Not Definitely Not
• Cinema: 30 releases in 3D in 2009• 3D produces 3x revenue of 2D• 3D TV programming “widely
accessible” by 2011..(?)
Graph Source: Quixel Research
![Page 7: The Future of Home Entertainment Moderator: Steffen Bartschat SVP Engineering, Sonic Solutions & Co-chair, GABA Software IG sbartschat@comcast.net 05 November.](https://reader030.fdocuments.us/reader030/viewer/2022032604/56649e605503460f94b5abad/html5/thumbnails/7.jpg)
Set-top Box / DVR
0
10
20
30
40
50
60
70
80
% of Homes
DVR Penetration
USA
UK
Japan
• Time Shift (DVR)• Place Shift (e.g. Slingbox)• The “Google of Television” –
TiVo CEO Tom Rogers
Graph Source: ZenithOptimedia/Nielsen
![Page 8: The Future of Home Entertainment Moderator: Steffen Bartschat SVP Engineering, Sonic Solutions & Co-chair, GABA Software IG sbartschat@comcast.net 05 November.](https://reader030.fdocuments.us/reader030/viewer/2022032604/56649e605503460f94b5abad/html5/thumbnails/8.jpg)
DVRs Are Changing TV/Ad Viewing
ViewersFastforwarding
30%
44%
50%
60%
0%
10%
20%
30%
40%
50%
60%
CableDay
CablePrime
BCastDay
BCastPrime
ViewersTimeshifting
TiVo Inc. Proprietary Information 8
23%
33%
38%
50%
0%
10%
20%
30%
40%
50%
60%
CableDay
CablePrime
BCastDay
BCastPrime
![Page 9: The Future of Home Entertainment Moderator: Steffen Bartschat SVP Engineering, Sonic Solutions & Co-chair, GABA Software IG sbartschat@comcast.net 05 November.](https://reader030.fdocuments.us/reader030/viewer/2022032604/56649e605503460f94b5abad/html5/thumbnails/9.jpg)
TiVo Inc. Proprietary Information 9
Where are the commercials?
Grey’s Anatomy – ‘Staring at the Sun’
10.0%
7.5%
5.0%
2.5%
0.0%
Perc
en
tag
e o
f V
iew
ers
in
Pla
y S
peed
Time into Program (Ticks at 10 Minutes)
LiveNear Live (within 1 hour)1-6 hour delay4.6 hour – 2 week delay
![Page 10: The Future of Home Entertainment Moderator: Steffen Bartschat SVP Engineering, Sonic Solutions & Co-chair, GABA Software IG sbartschat@comcast.net 05 November.](https://reader030.fdocuments.us/reader030/viewer/2022032604/56649e605503460f94b5abad/html5/thumbnails/10.jpg)
Smart TV
0
5
10
15
20
25
30
2010 Est
Connected Devices (in M)
BDTVSet-topGame
• iPhone: 2B downloads, 100,000 apps!
• “With iPhone everything changed, we think a similar thing could happen on TVs” – Eric Kim, SVP Intel
Graph Source: Parks Associates
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“Sofa Factor”
# Users (000's) - Monthly
0
50000
100000
150000
200000
250000
300000
2008 2009
Watch Phone
Watch DVR
Watch Internet
Surf Internet
Watch TV
Source: The Nielsen Company
Time Spent (Hrs) Per Month Per User
3 36 72 3
26 26
139 141
0
20
40
60
80
100
120
140
160
2008 2009
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Delivery
How important is being able to watch videos on Internet vs.
renting by store/mail?
0
10
2030
40
50
6070
80
90
Very Somewhat Not
18-24 25-34 35-54 55+
• DVD-by-mail business will peak in 5-10 years – Reed Hastings, CEO Netflix
• “The concept of a flat-rate infinitely expandable service is unachievable” – Dick Lynch, CTO Verizon
Graph Source: Kaufman Bros., Zoomerang
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Device Integration – the Apple Factor
Portable Music Players
Apple Other
Sandisk Microsoft
• Apple TV – set top box - future DVR?
• iTunes – content delivery vehicle & app store!
• iPod, iPhone – casual portability
“Apple could leverage its deep library of content with many network and cable channel content owners to provide unlimited access to a sub-library of its TV shows for a standard monthly fee” – Gene Munster, analyst Piper Jaffray
$30-$40/month for iTunes vs. $85/month for Cable?
Graph Source: Apple Inc.
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Missing in Action: Media Server
• Remember 2007?• “As a software platform and an
“always on” device in the home, Windows Home Server offers independent software vendors tremendous opportunities to build innovative products for the digital home. Microsoft anticipates that a wide range of third-party applications and tools will emerge for Windows Home Server, such as family schedule management, home automation systems, security solutions and more. “ – Microsoft, Jan 2007
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Questions?
![Page 16: The Future of Home Entertainment Moderator: Steffen Bartschat SVP Engineering, Sonic Solutions & Co-chair, GABA Software IG sbartschat@comcast.net 05 November.](https://reader030.fdocuments.us/reader030/viewer/2022032604/56649e605503460f94b5abad/html5/thumbnails/16.jpg)
Predictions
![Page 17: The Future of Home Entertainment Moderator: Steffen Bartschat SVP Engineering, Sonic Solutions & Co-chair, GABA Software IG sbartschat@comcast.net 05 November.](https://reader030.fdocuments.us/reader030/viewer/2022032604/56649e605503460f94b5abad/html5/thumbnails/17.jpg)
Time-Shifting is pervasive in DVR Homes and increases in Primetime
Time-shifted
Live
Total
About 30M DVR households in US today; +50 M in 3 years