The Future of Email Design @ The Future of Web Design
-
date post
17-Oct-2014 -
Category
Technology
-
view
15.433 -
download
2
description
Transcript of The Future of Email Design @ The Future of Web Design
![Page 1: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/1.jpg)
the futureof email
design
![Page 2: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/2.jpg)
“HTML mail still sucks”
![Page 3: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/3.jpg)
“I hate HTML email”molly.com
![Page 4: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/4.jpg)
“I have a strong dislike of HTML emails”
Andy Budd
![Page 5: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/5.jpg)
“ I absolutely hate HTML email”
Roger Johansson
![Page 6: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/6.jpg)
“Let thehate flow
through you”
![Page 7: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/7.jpg)
the futureof email
designit doesn’t
matter!
![Page 8: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/8.jpg)
HTML email is not going away
![Page 9: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/9.jpg)
“probably the single
highest ROI action you
can take”
![Page 10: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/10.jpg)
![Page 11: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/11.jpg)
the futureof email
design1998 == 2007?
![Page 12: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/12.jpg)
![Page 13: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/13.jpg)
![Page 14: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/14.jpg)
the futureof email
design
email building blocks
![Page 15: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/15.jpg)
Clients imagine this...
![Page 16: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/16.jpg)
...we need to design for this
![Page 17: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/17.jpg)
the futureof email
design email is low bandwidth and low attention
inboxes are very noisy places with lots of things going on
everywhere that will distract your eye every
few moments
It’s a design challenge
![Page 18: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/18.jpg)
the futureof email
design
Permission relevanceattention
+=
![Page 19: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/19.jpg)
Scannable text isthe cornerstone
![Page 20: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/20.jpg)
Core elementsPermissionUnsubscribeContact details
![Page 21: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/21.jpg)
![Page 22: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/22.jpg)
![Page 23: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/23.jpg)
![Page 24: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/24.jpg)
the futureof email
designemail is
dead?
![Page 25: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/25.jpg)
![Page 26: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/26.jpg)
Better, stronger, faster
![Page 27: The Future of Email Design @ The Future of Web Design](https://reader034.fdocuments.us/reader034/viewer/2022050903/54410ac5afaf9f4e208b45e3/html5/thumbnails/27.jpg)
the futureof email
designthank you