The Future of Communication
16
ABC EMENA LEADERSHIP INSTITUTE 1 @jangles The Future of Communication Neville Hobson www.nevillehobson.eu November 4, 2013
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Presentation deck used in discussion at IABC EMENA Region Leadership Institute meeting in London on November 4, 2013.
Transcript of The Future of Communication
IABC EMENA LEADERSHIP INSTITUTE 1
@jangles
The Futureof Communication
Neville Hobsonwww.nevillehobson.eu
November 4, 2013
IABC EMENA LEADERSHIP INSTITUTE 2
@jangles
Shifts
http://www.slideshare.net/sap/99-facts-on-the-future-of-business
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All Change
http://www.slideshare.net/sap/99-facts-on-the-future-of-business
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http://www.gartner.com/newsroom/id/2575515
2013
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http://youtu.be/OOT1lwVWBB8
http://news.cnet.com/8301-1001_3-57609100-92/8-myths-about-wearable-tech/
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BYODBYOA
BYOWThttp://www.forbes.com/sites/reuvencohen/2013/08/14/the-next-big-thing-in-enterprise-it-bring-your-own-wearable-tech/
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-ability“ ”
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BehavioursMINDSET
Technology
} Drivers
= Enabler
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Transforming
Companies that effectively manage digital technology can expect to gain in one or more of three areas:
1. Better customer experiences and engagement
2. Streamlined operations
3. New lines of business or business models
http://sloanreview.mit.edu/projects/embracing-digital-technology/
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Convergence
Five converging forces – mobile, social media, data, sensors and location – are reshaping our lives and will have profound effects on each of us individually, in the workplace and in our society at large during the coming decade
http://www.amazon.com/Age-Context-Mobile-Sensors-Privacy/dp/1492348430
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• What is the communicator’s role in such a rapidly-evolving landscape ?
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The Communicator's Role is to Calculate Risk
1. Recognise and understand change− In the workplace− In stakeholder behaviours− In your overall landscape, internal and external
2. Be attuned to trends and be able to interpret them
3. Take a proactive and credible lead to educate and counsel
4. Listen, learn, recommend
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Tomorrow’s Communicator
• Relevant• Measurable• Valuable• Entrepreneurial
• Ethical• Open• Professional• Courageous
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Always
Make
New
Mistakes
Esther DysonCatalyst
of Start-ups“
”
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The Futureof Communication
Neville Hobsonwww.nevillehobson.eu
November 4, 2013
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This presentation deck and original content in it is copyright 2013 Neville Hobson. It was first used in a meeting of the IABC EMENA Region Leadership Institute in London on November 4, 2013.
Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms.
Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville.
If you have questions or comment arising from your use of this deck, contact Neville Hobson:
+44 7577 997 222 [email protected] www.nevillehobson.eu www.nevillehobson.com @jangles
The Future of CommunicationNeville Hobson
@jangles
London, November 4, 2013
