The Future of Business: the changing framework of the Open Economy (FDC Brazil)
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The Challenges of the Open Economy - how to succeed in the 21st century business environment Presentation at Fundacao Dom Cabral, May 13 2010, Belo Horizonte, Brazil Gerd Leonhard, Media Futurist & CEO TheFuturesAgency FDC Visiting Professor www.mediafuturist.com twitter: @gleonhard
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This is an edited version of my presentation at the Fundacao Dom Cabral in Brazil, for the ComN CEO series. It describes how the entire framework for business is changing because people are connected, mobile and social.
Transcript of The Future of Business: the changing framework of the Open Economy (FDC Brazil)
The Challenges of the Open Economy- how to succeed in the 21st century business environment
Presentation at Fundacao Dom Cabral, May 13 2010, Belo Horizonte, BrazilGerd Leonhard, Media Futurist & CEO TheFuturesAgency
FDC Visiting Professorwww.mediafuturist.com
twitter: @gleonhard
Source: Slideshare.net
This is not about technology
Source: Slideshare.net
Education
TelecommunicationMedia & Content
BusinessEnergy
It used to be...
Education
TelecommunicationMedia & Content
BusinessEnergy
It will be...
: Empowered and Engaged Users Open & Connected
The Disconnected are becoming the Hyper-Connected
People subscribe to People
Source: Cisco / Youtube
Connectivity creates Opennessrequires
Connectivity + Mobile + Social is creating a Pivot Point similar
to that of the Printing Press.
Youtube.com/user/ScholzundFriends
Consequences of
Openness provides solid protection against missing important changes
...is the new survival strategy
Open Innovation
Open Business Strategy
Open Collaboration
Open Education
Defining ‘Open Economy’
• New business models based on collaboration (rather than competition and domination)
• Transparency as a default setting• Conversations not (just) monologs• Passing control to the Users• Open interfaces to / with business partners,
vendors, users , customers etc (API)• Use of technology and business standards
that are supported by everyone
From ‘The Network’ to ‘The Networked’
Complete convergence of Online & Offline
‘Not invented here’ becomes
Proudly Found Elsewhere
*PFE
Openness is now a Survival
Strategy
From a packaged-goods i.e. ‘Stuff’ Mentality to a Service and
‘Experience’ Mentality
Hyper-Competition Hyper-Collaboration
Command & Controlbecomes
Coordinate & Cultivate*Thomas Malone “The Future of Work”
Trust is the most important currency online.
To build it we adhere to three principles of open information:
value, transparency, and [user] control
Google Senior VP, Product Management Jonathan Rosenberg's essay, The Meaning of Open, published on the Offical Google Blog Dec 2009
Closed systems are well-defined and profitable, but only for those that control themOpen system are chaotic and profitable, but only for those that understand them well and
move faster than everyone elseClosed systems grow quickly while open systems evolve more slowly (requiring a
longer view)“Google has all variants” (!!!)
12/2009: Quoting from Google’s Open Business Manifesto:
Open Innovation Examples
The Challenges of Open
‘Open’ means new Responsibilities
Future Leaders are Connectors - not just ‘Directors’
Openness means we must provide “Social Oxygen”
Thanks for your time
www.mediafuturist.com www.theFuturesAgency.com
[email protected]/gleonhardFacebook: gleonhard
