The Future of Business in a connected world (FPA Boston Presentation)
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Transcript of The Future of Business in a connected world (FPA Boston Presentation)
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The Future of Business - How to benefit from the global shift to a connected society
Gerd Leonhard, Media Futurist, CEO The Futures Agency @gleonhard
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Welcome to the Networked Society
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Welcome to ...
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The music industry: refusing to listen is deadly
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The past: captive customers
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Booz & Company estimates that by 2015 the dollar volume of physical goods sold through
social media should rise sixfold, to $30bn from $5bn this year – and sales of services through
social commerce are equally as promising.
Image via Slideshare.net/presentationadvisors
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Expect even more fragmentation: more different customers everywhere
Source: TBWA via Slideshare
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Adding value: connect and filter.
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Consumer habits can change very quickly when the
technology actually works
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Why are you in business,what do you do, and how do you do it?
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Was: People of the Book (& Paper)Thanks to: Kevin KellyIs: People of the Screen
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Source: Alan Moore, via Slideshare
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Realtime *Now-Ness
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Video will be crucial to your success
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‘TV’ Networks 2.0
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Twitter News Network (TNN)
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Yo u
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We must become connectors not (just) directors * Kevin Roberts, Saatchi
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Networked Businesses
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“If you look five years out, every industry is going to be rethought in a social way” Mark Zuckerberg
“If you look five years out, every industry is going to be rethought in a social way” Mark Zuckerberg
two
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Only 35% of financial advisors use social media professionally
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Business are becoming... publishers
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Now, transparency becomes absolutely crucial
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More important than ever: Credibility & real authority
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One-on one, personal advise
Intelligent, social B2B communities
Peer-to-Peer Resources, Groups
Personal Advise 2.0
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Ocean of Information
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Electronic options will explode
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Your clients will expect more value-added services, continuously
Financial advise
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Financial advise
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Note: If you want to learn how to swim you’ll have to get wet.
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Image: Slideshare.net/tarina
Mobile First
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Internet access is moving to mobile devicescommerce
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B2B offerings will move to mobile platforms, as well
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Get ready for F-Commerce
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The Future of Business: enable, empower, engage your clients
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Some ‘do-now’ recommendationsFacebook Company Page (and personal profile)
LinkedIn profile and active connecting
Twitter account with your name
Youtube channel with your name
Blog (talk about issues you really care about)
Allow for 10-20 hours to set it up
1-2 hours a week to maintain and talk to people
Social Media is CRM
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Participate or Be Participated
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The future: new collaboration technologies, mobile video and telepresence
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Monitor your brand, and your keywords
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Summary: what to remember :)
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www.mediafuturist.com @gleonhard www.thefuturesagency.com