In 2005, you launched a dream and grew!it into an !Bar so high I can’t!working !for anyone !else.!

imagine industry leader that has set the  

I want to launch my DREAM and become Big

Machine’s newest Agent of Next !

2012,

In  

I  am  moving  to  Nashville  with  the  sole  inten1on  of  crea1ng  a  meaningful  impact  in  the  music  marke1ng  industry.  And  I  want  to  make  my  impact  at  BMLG!  This  is  because  of  BMLG  story,  passion  and  ability  to  change  the  status  quo.  For  the  exact  same  reasons,  I  am  so  passionate  about  the  idea  that  I  am  about  to  present  to  you!  

And  my  proposi1on  comes  with  virtually  ZERO  risk  and  yields  INFINITE  rewards!  

Growth Engagement Sales

THE  RE    LUTION  VO  

SO  

I have

The Vision!

Let’s revolutionize the way the game is played!

To further develop BMLG into a brand with its own unique voice that engages and unif ies the fan base of al l BMLG artists

BMLG is the fun label ,

with an INCREDIBLE story,

and the most passion for innovation! the best artists,

Let’s capitalize on all that BMLG is and make the best, even better!

using a brand strategy that greatly !benefits artists and fans.!

as  a  brand   21 mil lion fol lowers

17,000 fol lowers

Ar1sts  

Ar1sts  as  a  brand   52 mil lion likes

12,000 likes

Right now, BMLG is only engaging  

Fans crave more engagement!

I have developed a plan to: • Maximize

opportunity!

• Revolutionize the status quo!

• Deliver more to artists and fans!

Media Solutions!Let’s start with More  people  communica1ng,  connec1ng  and  interac1ng  with  the  BMLG  brand.  

More  exposure  for  all  BMLG  ar1sts.  

=  Develop a unique and fun voice for the BMLG brand to use in al l media, promotions and marketing delivery.

conducted  a  research  study  to  discover  the  behaviors  and  levels  of  engagement  of  music  and  concert  lovers.  

Fans crave engagement and want to share their

interests with friends!

Social Media Optimization!Examples of

•  Fully  integrate  with  BMLG  branded  Instagram,  Pinterest,  etc.  

•  Add  links  to  ar1st  Facebook  pages,  and  concert  informa1on  

•  Have  weekly  or  monthly  “features”  •  Post  community  building  updates  

•  Post  quality  and  consistently  •  Crea1vely  share  the  news  of  all  

the  ar1sts  •  Throwback  Thursday:  Feature  

old  photos  of  ar1sts,  old  music  videos,  etc.  

•  U1lize  promo1on  “features”  for  ar1st  releases  i.e.  13  Days    

•  of  Taylor  or  Family  Feud/Family  MaYers  spoof  for  TBP’s  new  album  

•  Post  fan  photos  and  recaps  from  shows  

•  Adver1se  other  media  pla[orms  and  their  promo1ons  

Strategies for both:

•  Aggregate  TwiYer  list  for  all  BMLG  ar1sts’  TwiYer  feeds  

•  Promote  the  use  of  #hashtags  for  concerts,  events,  promo1ons,  releases,  etc.  

•  Re-­‐Tweet  when  relevant  to  promote  heightened  level  of  fan  engagement  

recently  studied  A  Day  In  the  Life  of  TwiYer  and  discovered:  

This confirms a huge opportunity for BMLG. People love sharing photos and seeing their friends’ photos.

Social Media Optimization!Examples of

•  Integrate  with  other  media  pla[orms  

•  Board  ideas:  Ar1sts,  Machinists,  This  is  how  we  roll,  Big  Machine  TV,  Official  music/lyric  videos,  All  access,  Bucket  list,  Pinspira1on,  Outnumber  Hunger,  Award  shows,  Radio  friends,  BMLG  Style,  etc.      

Big  Machine    Label  Group  

•  Integrate  with  ar1sts’  accounts  •  Start  BMLG  brand  account  •  Track  with  #hashtags  for  special  events  •  Promote  and  share  

Film  variety  of  video  vigneYes:  •  Short  Q&As  to  get  to  know  ar1sts  •  Backstage/behind  the  scenes  footage  •  Hobbies  and  interests  •  Behind  the  scenes  stories,  pictures  and  video  

of  photo  shoots,  album  shoots,  making  of  lyric  videos,  talk  to  Neil  Perry  about  his  design  for  the  sophomore  album  cover,  etc.  

} Fans are

waiting to hear from BMLG!

More  suppor1ng  findings  from  

Social Media Optimization!Examples of

•  Use  CrowdTwist  or  similar  service  to  create  custom  online  fan  community  to  incen1vize,  recognize  and  reward  fans  

•  Offer  exclusive  incen1ves  and  benefits  to  members  

•  Access  to  exclusive  contests  and  giveaways  

•  Cross-­‐promote  all  BMLG  ar1sts.  •  Integrate  media,  promo1ons  and  

marke1ng  efforts  •  Integrate  bi-­‐monthly  newsleYer  

•  Add  interviews  with  ar1sts  to  sta1on  •  During  interviews  play  music  that  the  

ar1st  likes    •  Stream  audio  from  concerts  on  BMLG  

sta1on,  especially  for  concerts  sponsored  by  a  Clear  Channel  radio  sta1on  

•  Offer  a  BMLG  freebie  with  merchandise  purchase  at  shows  (loaded  iTunes  card  of  BMLG  ar1sts,  free  BMLG  t-­‐shirt  etc.)  

•  BMLG  Machinist  Badge  •  Roadie  Badge  

Online community portal and BMLG mobile app

Build an exclusive community and they wil l come!

More  suppor1ng  findings  from  

Promotion Solutions!

Free Wi-Fi : At  BMLG  ar1st  concerts  offer  free  Wi-­‐Fi  as  a  fan  perk  and  to  encourage  social  media  uploads.  This  can  be  made  possible  through  a  partnership  (i.e.  Verizon)  

Exclusive incentives for BMLG fol lowers: Access  to  M&Gs,    special  tapings,  1ckets  to  award  shows  and  events,  opportuni1es  to  be  an  extra  in  a  music  video,  unique  merchandise,  etc.  

Partnerships: Encourage  and  create  more  special  promo1ons  through  partnerships  like:  Clear  Channel,  Brickyard  400,  Outnumber  Hunger,  etc.    

•  Merchandise        •  Ar1st  memorabilia      •  Photo  booth  with  uploads  to  

Instagram,  and  online  community  •  Pre-­‐loaded  iTunes  cards  with  new  

ar1st  music  •  Cardboard  cut  outs  for  photo  ops  •  Small  freebies  like:  fake  taYoos,  

lanyards,  hot  wheels  cars,  koozies,  race  flags,  water  boYles,  and  guitar  picks  -­‐  all  with  the  BMLG  logo  

BMLG booth: At  fes1vals  &  select  concerts  have  interac1ve  booth  with:  Promotion Solutions!

Marketing Solutions!

Cross-promote artists in a variety of ways

There are TBP fans who would also love Greg!

Create a distinct voice for brand: BMLG  is  the  charisma1c,  fun,  independent  label  bea1ng  all  of  the  big  dogs.  Create  this  voice!  

Use the voice to convey the BMLG story and promise:

Marketing Solutions!

•  Other  labels  do  not  have  this  same  advantage!  

•  Ar1sts  come  first  at  BMLG  •  Willing  to  break  down  walls  •  Family/community  

atmosphere  

Capitalize on brand power: As  you  market  and  promote  the  BMLG  jewelry  and  clothing  line.  

The  Live  BIG  Campaign  Live  BIG—Celebra1ng  those  who  dream  big  no  maYer  what  their  

circumstances.  There’s  winning  and  then  there’s  winning  despite  the  greatest  of  odds.  Submit  an  underdog  photo  with  cap1on  or  video  and  take  part  in  the  Live  BIG  movement.  Your  Facebook  profile  picture  will  be  added  to  our  digital  mosaic  flag,  created  in  support  of  the  men  and  women  serving  our  country  and  all  of  those  dreamers  and  innovators  

who  refuse  to  accept  the  status  quo.  

Ful ly integrate media and marketing strategize to

maximize exposure and impact.

Marketing Solutions!

engagement!

media!

Impact!

In one year I can get BMLG a 300% increase in media

interactions!

impressions!

followers!

likes!

comments!

Re-tweets!tweets!

shares!

favorites!

That’s more!

growth!promotion!

Impact!

I will set goals to:!

satisfy fan demand for exclusivity!

Increase fan base of

all bmlg artists!

Build awareness

of bmlg brand!

Strengthen community and

fan loyalty!

marketing!

sales!

Impact!

sds  

I can put BMLG on target to:!

develop a brand that even more

artists and fans want to

be part of!

use holistic approach to

sales and growth!

increase sales of music, merch

and concerts tix!

Bringing  BIG  ideas  into  focus!  

Montgomery Sarah