The Fundamentals of Link Building - Adam Audette
-
Upload
adam-audette -
Category
Self Improvement
-
view
1.763 -
download
0
description
Transcript of The Fundamentals of Link Building - Adam Audette
![Page 1: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/1.jpg)
Link Building Fundamentals
Presented by Adam Audette
www.AudetteMedia.com
![Page 2: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/2.jpg)
A Brief History
★ MMG offered SEO and link building in 1996
★ “Webmaster’s Guide to Search Engines”
★ Link Building Pre-Google
![Page 3: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/3.jpg)
• Bill Hunt & Jeremy Sanchez, Global Strategies/Ogilvy
• Derrick Wheeler, Microsoft
• Detlev Johnson, SearchReturn
• Marshall Simmonds & Adam Sherk, NYT & Define Search
• Andre Jensen, Consultant
Other Bend OR Search Marketers
• Paul Owen, MarketLeap/Acxiom Digital
![Page 4: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/4.jpg)
![Page 5: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/5.jpg)
A Brief History
★ Some engines DID rank by link popularity
Source: archive.org 1996 SearchEngineWatch.com/features
![Page 6: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/6.jpg)
Link Building Yesterday
★ Nofollow? didn’t exist
★ All about traffic
★ Mostly non-commercial
★ Easy but confused
★ Naive and innocent
![Page 7: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/7.jpg)
Link Building Yesterday
![Page 8: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/8.jpg)
Link Building Today
★ Competitive
★ Expensive
★ Paranoia
★ Almost Infinite
★ Many links worth little
★ It’s Hard!
★ Can be Daunting
![Page 9: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/9.jpg)
Link Building Today
![Page 10: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/10.jpg)
What is a Quality Link?
★ Difficult to obtain
★ Contains a human element
★ Has (perceived) credibility
★ Comes from an authority source
★ Requires an investment
★ Contextual
★ Relevant
![Page 11: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/11.jpg)
11
![Page 12: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/12.jpg)
Link Building Chaos
![Page 13: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/13.jpg)
Focus on Your Market
![Page 14: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/14.jpg)
Focus on Your Market
Market X
Market X
![Page 15: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/15.jpg)
Channels of Discussion
Blogs Forums
Social Media
DirectoriesResource Sites
Advocacy Sites
Influencers
News Sites
Email Lists
Market X
Hubs
Authority Sites
Organizations
![Page 16: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/16.jpg)
Link Sources
High Authority Sites
Key Influencers & Advanced Social Media
PR & Basic Social Media, Partnerships
Niche Directories, Article Sites, etc
Blogs, Forums, Profiles, Email Lists
General Directories, Organizations, Classifieds
Hard
Easy
![Page 17: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/17.jpg)
Build Links Strategically
★ Link Development Triangle
★ Create Content for specific link targets
★ Quality Resources Build Links
★ Quality Resources Ease Solicitation
★ There aren’t any Shortcuts
★ Quality Trumps Quantity
★ Your Neighborhood Matters
★ ... but you have to reach out first!
![Page 18: The Fundamentals of Link Building - Adam Audette](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cf721b4c905a5138b4eb5/html5/thumbnails/18.jpg)
Conclusions
★ Use the Best Tools Available
★ Links Reflect Relevance, Contribution
• SEO for Firefox: tools.seobook.com
• Juicy Link Finder: seomoz.org/tools
• Hub finder: LinkHounds.com
• Other Tools - ask me
• Google Alerts: google.com/alerts➡ "key phrase" [library] [resources] [links] [sites] site:[.us] [.edu] [.gov] [.mil]
★ Focus on Quality, not Quantity
★ Content is still King