The Full Digital Strategy of Walmart - New media drivers license
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Transcript of The Full Digital Strategy of Walmart - New media drivers license
The Full Digital Strategy
of Walmart Wange Dong
Target AudienceFamilies and individuals with modest incomesTarget audience for the Walmart website are the people who don’t have enough time shopping at the in store market.
Save time Convenient for disabled person shop onlineWalmart posts sale products on website
Big IdeaNew Media Technology
Walmart reaches to audiences by sending emails, posting news on multiple media platforms
Facebook: Updated quicklyfollow the coming trendcomment about customer service or other issues.
YouTube: posts videos of their products from all aspects of their products;
Walmart Mobile Apps: Provides customers the lowest price of the itemWalmart has a shopping App for you.
Big Idea Walmart Website Analysis
Making purchase more convenient and improve audiences’ life quality.Convenient for disabled person to shop online.Good way to help customers to save their time.Walmart posts sale products on website and helps people to save money.
Big IdeaOnline Advertising for Walmart
The main sites that Walmart should target include the third party websites and social media platforms.
Walmart can use the social media for its advertisements to broaden its market base.
An example of an advertisement for Walmart on the social media is, “Take an opportunity of the coming discount week as from 19th October”. This social media add can be accompanied with some pictures or video of Walmart.
KPI - Metrics
Create a lower-cost operating model.Operating income growth greater than net sales growthFocus more on showing the clients how the product have emerged to be a good method of ensuring that all items to do with reporting are done in a good manner.
Budget According to the “Walmart 2014 Annual Report”, in 2014, Walmart Us.
140 million weekly shoppers to our stores and delivered net sales of more than $279 billionincrease of $5 billion, or 1.8 percent, from last yeardrive 4 percent operating income growth, more than twice the rate of sales, despite a 0.6 percent decline in comp sales.
Reference“Walmart 2014 Annual Report”. 2014. http://cdn.corporate.walmart.com/66/e5/9ff9a87445949173fde56316ac5f/2014-annual-report.pdf
Advertising BudgetAccording to the report “Walmart: ad spend in the U.S. 2009-2014”. Walmart Stores' advertising spending in the United States from 2009 to 2014
The retail corporation invested 1.81 billion US dollars in advertising in the United States in 2012.
Reference“Walmart: ad spend in the U.S. 2009- 2014”. http://www.statista.com/statistics/192068/us-ad-spending-of-walmart/
Advertising Budget 2009-2014
Summary
The marketing platform chosen was effectiveWalmart decided to use display or search engine marketingThis social media add can be accompanied with some pictures or video of WalmartWalmart should target include the third party websites and social media platforms.