feeding an eco-health revolution

@ the conventions@ the conventions

Greg MatthewsTwitter: @chimoose

Health & Obesity 1 Transportation& Economic2

Environmental & Carbon Footprint34Social Networks & Emotional Connection

A difficult situation | A simple solutionFreewheelin is a philosophy that is deployed through bicycle sharing

i. buzzPhoto by Net_Efekt. Flickr.com/photos/wheatfields/116810137

ii. communityPhoto by Kirk Kandle. Flickr.com/photos/kirkwrites/2911258216

iii. contentPhoto by Orin Optiglot. Flickr.com/photos/orinrobertjohn/409812627

Step 1: Build participation and anticipation

Used Meetup.com to identify 8 biking groups in Denver representing over 1,000 cyclists – who are already using the internet to connect. Arranged group rides and word-of-mouth campaign

Created a page on facebook; advertised it to people in Colorado and Minneapolis. Generated thousands of page views and ~1,500,000 ad impressions

Step 1, continued: Build participation and anticipation

Reached out to bloggers who’ve covered us; arranged for them and their readers to meet up for a ride

Created a micro-blog feed on Twitter; followed by 600+ biking enthusiasts. Sending several posts per day about Freewheelin

Step 2: Generate Content

Content Brings Community; Community creates Content

After registering, users are given a card encouraging them to share their freewheelin experience – in pictures, videos and stories

When they return their bike, they’re directed to an “upload station” where they can plug in their digital camera or cameraphone and upload images and videos directly to the Freewheelin Community site.They’re given a free memory card reader imprinted with the Freewheelin Community logo so that they can continue to upload images throughout the convention.

Step 2, continued: Generate Content

We had Humana volunteers armed with smart-phones cycling around the city and “seeding” content to generate interest

All content was moderated in real time and then posted to our portals on YouTube and Flickr

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Microsite: http://freewheelinwaytogo.com

Video: http://youtube.com/healthentertainment

Twitter: http://twitter.com/bikesharing

Blog: http://bikesharing.blogspot.com

Photos: http://flickr.com/groups/freewheelin

Facebook: http://facebook.com/pages/freewheelin/24889018277

Home: http://freewheelinwaytogo.com/community

Greg Matthewshttp://crumpleitup.comgmatthews@humana.comTwitter: @chimoose

ride on!