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3/7/2018 elrow Announced North American Biggest Outdoor Event In NYC Next Month | The Fox Magazine

https://thefoxmagazine.com/music/elrow-announced-north-american-biggest-outdoor-event-in-nyc-next-month/ 1/17

ELROW ANNOUNCED NORTHAMERICAN BIGGEST OUTDOOR EVENT

IN NYC NEXT MONTH

ARTICLEMUSIC

// / /

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Claire Legeron and 1 more (https://thefoxmagazine.com/author/claire-legeron/)

elrow returns to NYC on July 28 fortheir largest ever North American 10-hour B2B outdoor extravaganza.elrow (https://www.elrow.com/en/) will touch down in trend-setting East Williamsburg for an

extended celebration featuring a rare all back-to-back line-up at Brooklyn Mirage, the outdoor

space for Avant Gardner, which the New York Times called “a huge, architecturally ambitious

destination for deep house and techno parties.”

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The gathering will be elrow’s first North American outdoor event, and features outrageous art,

installations, and enthralling performers, in a carnival setting.

“This show will be the biggest and mostoutrageous elrow to ever take place in NorthAmerica so far,” Juan Arnau Lasierra, elrow’sCEO, said. “There will be lots of surprises, andwe’re even bringing in a larger stage thatdoesn’t �t in a normal warehouse, soproduction wise this will be the �rst time wealmost don’t have any limitations! We lookforward to delivering the highest level ofentertainment for New Yorkers.”

“

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The world’s leading event production company also revealed the event’s colorful theme:

Rowlympics.

Set in 50 B.C. in a place called Elrowia, occupied by the Romans, the Rowlympics were created

as a gesture of peace, and aim to distinguish the most world-class party athlete of all.

Supporting revelers in their quest will be the world’s most trending house music artists,

playing a very rare, and one of the most uplifting B2B sets this summer, creating a fantasy-

fueled musical extravaganza.

As with their three previous sold out shows in New York, over 2,000 early bird tickets for

Rowlympics (https://www.residentadvisor.net/events/1109322) were sold in less than 24

hours based solely on word-of-mouth, without any musical talent announced.

elrow New York - Rowlympic GamesPosted by elrow15,851 Views

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Described as a “cross between Cirque du Soleil and Burning Man” by RBMA, elrow events take

place in over 50 cities on all seven continents, including residencies in Ibiza, Dubai, Madrid

and Barcelona, and stages at major festivals, including Glastonbury and Electric Zoo.

Hailed as “one of the most successful and outlandish party brands around the world” by

Billboard (https://www.billboard.com/articles/news/dance/8457738/elrow-ibiza-2018), elrow

is a global phenomenon that can run five events simultaneously and is used to selling out as

many as 15,000 tickets in under four hours, even before lineups are announced. In 2018 alone,

they have over 40 events planned, each guaranteed to sell out as well.

While their recipe for success is conveniently summarized as “25% performances, 25%

decoration, 25% the people and 25% music,” it is the family’s fantasy-driven philosophy that

re-imagines world traditions and cultures throughout the ages, that have propelled elrow to the

top of international party people’s to-do lists.

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