The fourth of six 2013 Cannes Lions and SapientNitro infographics
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Transcript of The fourth of six 2013 Cannes Lions and SapientNitro infographics
game changer: The 1980s
Lee Clow
With the 60th anniversary of Cannes Lions comes a celebration of the iconic work that changed the landscape of advertising.
“Steve believed in advertising. Marketing Communications. Marcom. And yes, we met every week. He hated most of the existing Apple products, they were boring beige boxes, and he was many months away from a new product. But we had to say something. Think Different. It was a celebration of Steve’s Apple. The old Apple. And the new Apple he envisioned.”
Winning Work: The 1980sApple ‘1984’
Apple's ‘1984’ commercial was transmitted only twice, but that was enough. It won the Grand Prix at Cannes Lions in
1984 and has continued to win industry plaudits for TBWA\Chiat\Day since. Featuring a Big Brother character (representing IBM), and a young model with a sledgehammer who shatters the order (representing Apple), the commercial almost didn’t air at all, and caused much controversy within Apple itself.
Quote of the dayconan o’brien
PRide of Place11 most awarded countries
USA106
Brazil96
Australia71
UK71
India32
New Zealand31
South Africa31
Germany59
France39
Sweden33
Japan32
14 remaining categories• Film Craft Lions• Branded Content & Entertainment Lions• Titanium and Integrated Lions• Palme d'Or• Creative Marketer of the Year
• Independent Agency of the Year• Grand Prix for Good• Lion of St. Mark• Holding Company of the Year• Network of the Year
• Agency of the Year• Cannes Chimera Winners• Young Lions Film Winners• Young Lions Marketers Winners
Festival Mentions2012 v. 2013 (approximate)
Pin of the daypinterest.com/canneslions
One of the biggest mistakes is that brands don't listen enough
to what's important to this generation. If you empower
them, you'll get your return ten times over.
– Sean Combs
Steer clear of cliche. Fight the instinct to go
to the safe place.– Jack Black
The minute you start to back away from authenticity because you see an opportunity for profit,
you end up losing. – Conan O’Brien
Building on culture and its values is how you get
hypergrowth.– Jeff Weiner, LinkedIn
AUTHENTIC
810COMMUNITIES
BUILT ONCULTURE
244
76STRAY
FROM SAFE
65
MILLENNIALS
180
CONTENT1,699
I don't give a shit about user-generated content; I
care about user-generated communities.
– David Droga, Droga5
Trending in sessions and social
High Scorers Most-Attended Sessions
SapientNitro Stories are more than a narrative. And fashion is
more than design. – with Vivienne
Westwood
mcgarrybowenIconic Storytelling Frame by Frame: Annie Leibovitz,
Disney & mcgarrybowen
AdobeYou Can't Trust
Marketers – with Tina Brown
Yahoo!The New World of Online Content – Appealing to the Habits of Today’s
Consumer – with Jack Black
Time Warner Inc.What Connects
in Comedy – with Conan O'Brien and Anderson Cooper
Video game titles & consoles have won 56 awards at Cannes Lions since 2001.
Social activityVOLUME BY COUNTRY (1 SIDE OF CUBE = 1%)
USA
Australia
France Other
Spain
Mexico Germany
Portugal
SwedenBrazil
India
United Kingdom
1989 3,5821990 3,7491991 3,7781992 5,9091993 6,2691994 7,1421995 8,5471996 9,2481997 11,1511998 12,4251999 13,1022000 16,3472001 19,0142002 17,2582003 16,3922004 18,7062005 22,1012006 24,8632007 25,5692008 28,2842009 22,6522010 24,2422011 28,8602012 34,3012013 35,765
number of entries since 1989
style spottingback to the 80s
@Nikita_ershov @TeodoraBlindu @gerryhuman @MaxdeCastro
WWW.SAPIENTNITRO.COM/CANNESLIONS
1950s 1980s1960s 1970s 1990s 2000s