The formation of buyer's trust of the seller in an initial sales encounter
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Transcript of The formation of buyer's trust of the seller in an initial sales encounter
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THE FORMATION OF BUYER'S TRUST OF THE SELLER IN AN INITIAL SALES ENCOUNTERJohn Andy Wood; James S Boles; Barry J BabinJournal of Marketing Theory and Practice; Winter 2008; 16, 1; ABI/INFORM Globalpg. 27
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