Deryck  Harlick  @futurederyck  

“The  Forgo7en  Heart  of  Magento  -­‐  Empowering  End  Users”  

How  I  got  here  

What  is  this  Talk  About?  

Ecommerce  Managers  Merchandiser  

Warehouse  Staff  Customer  Services  

MarkeKng  

So  What’s  the  Problem?  

Magento  should  be  an  aide  not  a  hindrance  

Problem  1:  Too  Much  Jargon  

Problem  2:  Inconsistencies  

Problem  3:  Poor  Help  

DocumentaKon  

Are  these  Really  Problems?  

How  to  we  Fix  this?  

Use  the  Admin  Inline  Translate  

Educate  

Educate  •  InducKon  training  for  all  staff  •  Supply  before  the  seUng  up  store  •  Ensure  the  staff  feel  valued,  included  and  important  

Educate  More  

EducaKon  Programme  •  1  Day  per  quarter  specialist  subjects  – PromoKons  – Managing  Content  –  Import  and  Export  – Order  process  

Spin  Off  Benefits  

Spin  Off  Benefits  •  Confident  users  •  More  contact  Kme  with  the  clients  •  Problem  solving  leads  to  opportuniKes  

Think  from  the  Bo7om  up!  

Put  the  End  User  at  the  Heart  of  Your  

SoluKon  

Hit  me  with  Ques,ons!  @FutureDeryck