The front row has and will always be a reflection of the times we live in. It’s hardly surprising therefore that fashion’s new front row is reserved for A-listers who can swipe, stream and share the collection in real time to the thousands following them online.

As the curtains fall on London Fashion Week A/W17, Celebrity Intelligence and Fashion and Beauty Monitor give you a snapshot of the Insta-influence the following 5 front row stars brought to Topshop Unique’s latest show.

Audience profile for Ella Eyre

Audience profile for Louise Redknapp

Audience profile for Pixie Geldof

Audience profile for will.i.am

Audience profile for Leandra (Medine) Cohen

WHO ARE THEY?

WHO ARE THEY?

WHO ARE THEY?

WHO ARE THEY?

WHO ARE THEY?

BRAND AFFINITIES

BRAND AFFINITIES

BRAND AFFINITIES

BRAND AFFINITIES

BRAND AFFINITIES

ARE SINGLE87.0%

ARE MARRIED52.9%

ARE SINGLE74.2%

ARE SINGLE70.8%

ARE MARRIED52.5%

ARE FEMALE 73.5%

ARE FEMALE 77.8%

ARE FEMALE 89.1%

ARE FEMALE 63.0%

ARE FEMALE 91.5%

AVERAGE AGE20.2

AVERAGE AGE23.1

AVERAGE AGE22.7

AVERAGE AGE21.1

AVERAGE AGE27YRS

AVERAGE INCOME£12.6K

AVERAGE INCOME£20.4K

AVERAGE INCOME£19.5K

AVERAGE INCOME£15.6K

AVERAGE INCOME£35.5K

ARE PARENTS 7.1%

ARE PARENTS 16%

ARE PARENTS 11%

ARE PARENTS 6.3%

ARE PARENTS 9.5%

WHERE ARE THEY FROM?

WHERE ARE THEY FROM?

WHERE ARE THEY FROM?

WHERE ARE THEY FROM?

WHERE ARE THEY FROM?

Mostly UK (66.3%), with top cities:

Predominantly UK (89.3%), with top cities:

Mostly UK (59.9%), with top cities:

An international audience, with top cities:

An international audience, with top cities:

London (21.0%)

Manchester, UK (4.9%)

Liverpool (2.4%)

Leeds (2.2%)

Glasgow (1.9%)

Bristol (1.8%)

London (28.8%)

Liverpool (5.6%)

Manchester, UK (5.4%)

Glasgow (3.5%)

Newcastle (2.6%)

Dublin (2.9%)

London (26.6%)

Manchester, UK (4.2%)

Dublin (3.0%)

Liverpool (2.4%)

New York (2.3%)

Glasgow (2.1%)

London (10.6%)

Manchester, UK (2.4%)

Los Angeles (2.4%)

New York (2.4%)

Sao Paulo (2.0%)

Sydney (1.8%)

New York (16.4%)

Los Angeles (3.2%)

Chicago (2.2%)

London (7.0%)

Paris (2.4%)

Toronto (2.3%)

They talk most often about music, sport and business. Notable influences for this audience include Beyoncé Knowles, Rihanna, Kim Kardashian, Kendall Jenner and Katy Perry.

They talk most often about apps, sport and business. Strong influences for this audience include Fearne Cotton, Victoria Beckham, Kim Kardashian, Beyoncé Knowles and Katy Perry.

They talk most often about music, business and causes/beliefs. Notable influences for this audience include Beyonce Knowles, Rihanna, Kendall Jenner, Kim Kardashian and Victoria Beckham.

They talk most often about music, technology and sport. will.i.am, Beyoncé Knowles, Katy Perry, Justin Timberlake and Rihanna are some of the strongest influences for this audience.

They talk most often about business, music and sport. Notable influences for this audience include Who What Wear, Nicole Richie, Victoria Beckham, Rachel Zoe and Lauren Conrad.

ON SOCIAL MEDIA

ON SOCIAL MEDIA

ON SOCIAL MEDIA

ON SOCIAL MEDIA

ON SOCIAL MEDIA

They spend most on travel, fashion/beauty and home/family.

Technology, wining/dining and home/family.

Wining/dining, home/family and travel.

They spend most on entertainment, fashion/beauty and travel.

Travel, fashion/beauty and home/family.

WHAT ARE THEIR INTERESTS?

WHAT ARE THEIR INTERESTS?

WHAT ARE THEIR INTERESTS?

WHAT ARE THEIR INTERESTS?

WHAT ARE THEIR INTERESTS?

HASHTAGS USED

HASHTAGS USED

HASHTAGS USED

HASHTAGS USED

HASHTAGS USED

#goddaughter

#brunch

#drinks

#sunshine

#sunshine

#pout

#daughter

#sisters#fireworks #gig

#vote

#trainers#charity #eclipse#dreamteam

#festival#pout#pub

#mummy#poser

#Charity

#trainers

#trainers

#grandparents

#tgif

#pout

#leather#streetstyle

#rugby#hotchocolate

#paparazzi

#bestie

#cocktails

#cocktails

#singing

#pout

#jackrussell

#walks

#rugby#tv

#flowerpower

#trainers

#dreamteam

#gig

#HouseOfCards

#singing

#charity

#tomboy

#countryside

#excited

#auntie

#pub

#usher

#rugby

#charity

#newshoes

#town

#girlpower

#holiday

#holiday

#holiday

#brunomars

#eclipse

#roast

#ootd

#

#

#

#

#

The force of the front row

WHAT DO THEY DO?Musicians, media production, TV/radio hosts, actors. The majority of her followers are dancers.

WHAT DO THEY DO?Senior managers, event planners, Tv/radio hosts, stylists and consultants. The majority of her followers are sales and marketing managers.

WHAT DO THEY DO?Journalists, stylists, designers, graphic designers and authors/writers. The account has an exceptionally high concentration of sales/marketing managers.

WHAT DO THEY DO?DJs, actors, TV/radio hosts, dancers and musicians. His instagram has an exceptionally high concentration of media production.

WHAT DO THEY DO?

Journalists, designers, administrative staff, stylists and authors/writers. Leandra’s Instagram has a notably high concentration of sales/marketing managers.

WHAT DO THEY SHOP?

WHAT DO THEY SHOP?

WHAT DO THEY SHOP?

WHAT DO THEY SHOP?

WHAT DO THEY SHOP?

437K followers on Instagram

413K followers on Instagram

344K followers on Instagram

172K followers on Instagram

808K followers on Instagram

Celebrity Intelligence is a powerful online resource that provides all the insights and intelligence you need for a winning celebrity engagement strategy.

COMING SOON: Get in front of the right audience with in depth social audience demographic and psychographic data allowing you to target your customers based on real motivation and influence.

Book a demo of the new site with one of the team or give us a call today on 1-800-680-5773/+44 (0)20 7970 4299 to find out how we can help your business.