The Five Persuasive Techniques. Claim Example: To convince the reader that M&M’s is the greatest...
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Transcript of The Five Persuasive Techniques. Claim Example: To convince the reader that M&M’s is the greatest...
The FivePersuasive Techniques
Claim
Example: To convince the reader that M&M’s is the greatest candy is a healthy snack.
State your argument.
Citing AuthorityExperts can make your argument seem more convincing.
TestimonialFamous people (celebrities/athletes) who endorse an idea or product can be very convincing.
“Breakfast of Champions”
Citing Statistics
Example: According to the Federal Food and Drug Administration a Snickers bar has 1280 calories and 310 grams of sugar. That’s not very healthy.
Facts, numbers, and information can be very convincing.
Bandwagon
Example: Everybody has Verizon. So I should join the crowd.
Persuades people to do or believe something by telling them everyone else is doing it and if they don’t, they’ll be left out.
Glittering Generality
This technique uses slogans or simple phrases that sound good but provide little or no real information.
EX: “…feel ten years younger…new and improved…family values…all-natural products”.
Your Turn!
• In groups, find advertisements that use each of the five persuasive techniques.
• Be prepared to share!
Pra
ctic
e w
ith a
Pass
age
FACT vs OPINION
FACT:
• A statement or event that is true or that has happened.
• Signals: statistics, clear simple statements
Example: M&M’s are made of chocolate.
FACT vs OPINION
OPINION:
• A bias or personal viewpoint not based on fact.
• Signal words: “I think” or “I believe” “should”
M&M’s have been the greatest invention in the food industry since sliced bread.
Fact and Opinion
Review - Identify and Label:
Text Structures– Problem and
Solution– Cause and Effect– Sequence– Description– Compare and
Contrast
Text Features• Bold face• Graphs/charts• Text box/side bar• Subtitles• Lists (bullets, numbers)• Captions• Photo/picture/illustrations• Italics
More Practice
• “Fashion Police”
• “Guilt by the Bottleful”