The first blockchain-based social markeplace for handmade goods by trusted crafters

Table of Contents

I. INTRODUCTION 2 A. About the handmade market 3 B. Industry challenges 4 1. Issues facing crafters 5 2. Issues facing buyers 5

II. THE SOLUTION: TANZO 6 A. What is TANZO? 7 B. Why blockchain? 8 1. How TANZO helps crafters 9 2. Why buyers will use TANZO 10

III. TANZO PLATFORM FEATURES 11 A. TANZO for buyers 12 B. TANZO for crafters 14 C. Identity verification on the blockchain 16 D. Proof of craftsmanship: the QR code system 17 E. Bonus and reward system 19 1. Rewards for buyers 20 2. Rewards for crafters 21 F. Payment and withdrawal 22 G. Product returns and conflict resolution 23

IV. TANZO BUSINESS PLAN & PROJECTIONS 24

V. TECHNICAL SOLUTION 27 A. High-level architecture 28 B. Blockchain 29 1. Merkle tree 30 2. Smart contracts 30 3. ERC-20 token 30 C. The TANZO smart contract system 31 1. Smart contract 31 2. “TanzAITM” - TANZO’s smart contract AI 33

VI. TANZO TOKEN SALE 34 A. Tokens, value, allocation 35 B. Token economy 36 C. Development matrix & funds allocations 37

VII. ROADMAP 39

VIII. TEAM MEMBERS 40

IX. INDEX OF SOURCES AND BIBLIOGRAPHY 43

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I. INTRODUCTION 2 A. About the handmade market 3 B. Industry challenges 4 1. Issues facing crafters 5 2. Issues facing buyers 5

22018 Tanzo

Rest ofThe World

$25B

USA$43.9B

Worldwide$150B

India$5.4B

ChinaSE Asia$25B

$100B $150B

2016

2020

Recent years have witnessed a surge in the online demand for handcrafted items. Is it surprising? Not really. In an age of global instability, excessive mass production and conveyor-belt consumerism, it’s no wonder people are turning once again to the cozy familiarity and authenticity of handmade goods. Arts and crafts have played an essential part in mankind’s development and culture for the past 5,000 years. Even today, ironically enough, we seem to be using mass-produced hardware and software in order to reconnect with our desire for handmade goods.

When TANZO began its market research back in 2016, we knew there were hundreds of thousands of crafters online, but we were still surprised to uncover over 200,000 guilds, associations, clubs and other communities where artisans and crafters gather to exchange ideas and visions and share the love of creating something with their own hands.

With people becoming more and more interested in owning authentic and unique items, the global market for handmade goods has tripled since 2008 and is currently becoming a $100 billion industry. In 2016, India alone exported $5.4 billion in handmade goods, a 15% increase over the previous year. During the same period, both China and Southeast Asia generated over $25 billion.

The total size of the US crafts industry is now $43.9 billion, according to new research from the Association for Creative Industries (AFCI). With continuously rising demand, the industry projects that by 2020 the global handmade market will become a $150 billion industry.

I. INTRODUCTION

A About the handmade market

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B Industry challenges

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Handicrafts are unique expressions of a particular culture or community through local craftsmanship and materials. With increased globalization, products are becoming more and more commoditized and crafters find their products competing with goods from all over the world.

Most artisans and crafters are creative, artistic and hard-working. The challenge they face these days is getting noticed beyond their local communities. With the advance of new technologies and e-commerce, crafters need to be comfortable with social media, consumer marketing, advertising, privacy policies and much more. To be successful, they are forced to invest their time and effort in many other things beyond crafting.

Most crafters aren’t digital natives, entrepreneurs or marketing experts like the new digital millennial generation. They are just regular everyday folks who happen to have the skills and talent to create something unique and beautiful.

Consumers looking to buy handicrafts like to feel connected with indigenous traditions and cultures in a global and increasingly commoditized world. Trust in the authenticity of handicrafts comes as a top priority to the buyer.

The following definition, adopted in 1997 by the United Nations Educational, Scientific and Cultural Organization/Information Technology Community (UNESCO/ITC) Symposium on Crafts and the International Market captures the diversity and complexity of the handicraft sector:

“Artisanal products or handicrafts are those produced by artisans, completely by hand or with the help of hand-tools and even mechanical means, as long as the direct manual contribution of the artisan remains the most substantial component of the finished product.

Their special nature derives from their distinctive features, which can be utilitarian, aesthetic, artistic, creative, culturally attached, decorative, functional, traditional, and religiously and socially symbolic and significant.

They are made of sustainably produced raw materials and there is no particular restriction in terms of production quantity. Even when artisans make quantities of the same design, no two pieces are ever exactly alike.”

B Industry challenges

Difficulty verifying that a crafter is who he/she claims to be

Difficulty verifying that an item is truly handmade by the crafter

Difficulty verifying that a crafter isn’t exploiting the marketplace by passing off counterfeit goods as authentic

Difficulty verifying that a crafter isn’t selling mass-produced goods for profiteering

Lack of reliable reviews

CRAFTER ISSUESCrafter Buyer

Lack of internationalmarketing knowledge

Lack of buyer confidence (crafters usually aren’t identified)

Lack of direct communication with potential buyers

Inability to present their products in fair competition

Difficulty directing traffic to their product listings

Barriers to proper representation of themselves and their products

Fear of dishonest buyers

BUYER ISSUES

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II. THE SOLUTION: TANZO 6 A. What is TANZO? 7 B. Why blockchain? 8 1. How TANZO helps crafters 9 2. Why buyers will use TANZO 10

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II. THE SOLUTION: TANZO

A. What is TANZO?

TANZO is a blockchain-based social marketplace for handmade goods. TANZO allows crafters to easily create and develop their own storefront profile and list their handmade items for sale. The TANZO community is supported by a reward system of TANZO tokens (TZO), an Ethereum Blockchain based token, created to fuel the platform, incentivize members of the platform and to generate wealth within the community.

TANZO’s distributed ledger technology allows for transparency within the platform, making it open and safe for buyers and crafters. It also simplifies the purchasing process and reduces transaction costs.

TRUSTEDBlockchain based

Buyer Crafter

social marketplace for handmade goods

Powered byTZO Tokens

LOW FEES1.5%

COMMUNITYREWARDSDISTRIBUTION

35%

TANZO platform advantages

Comprehensive, easy-to-use service

Low feesLow transaction costsPayments with popular cryptocurrencies (BTC, ETH)

Transparent and decentralized bonus and reward system

Proof of product authenticity – blockchain verifiedproof of identity

Customer communication toolsDetailed sales analysis

Reliable reviews, incentivized by the reward system

TZO token payments for platform services at a special rate

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Crafter

Buyer

+ BLOCKCHAIN BASED+ TRUSTED+ LOW FEES 1.5%+ REWARDS DISTRIBUTION

- HIGH LISTING FEES- PLATFORM FEES- HIGH TRANSACTION FEES- NO REWARDS

Other OnlineMarketplaces

II. THE SOLUTION: TANZO

B. Why Blockchain?

When blockchain meets e-commerce, the result is a totally new paradigm of exchanging goods for value. The most obvious challenges solved are lack of trust, fraud, slow transactions and other costs related to middleman charges. There are multimillion dollar companies which exist only to guarantee that money will move from hand to hand given that some conditions are met. Immutability and the low cost of the transactions on the blockchain are key properties, which will eliminate the need for these service providers.

By integrating cryptocurrencies as a payment method, all transactions are carried out directly, without going through a middleman or currency conversion. The smart contract implementation on the blockchain makes for very fast and extremely secure transactions.

The smart contract executes the payment only when the crafter confirms that the item is available and chooses to sell it to the buyer. Thus, TANZO gives crafters the power to deny some purchases based on the buyer’s rating, a problem with the validity of the shipping address, or for any other reason.

Using blockchain ensures a secure purchase system: Any buyer can receive a refund within 14 days* of receipt of a product and the refund is issued in the same method used during the initial date/time of purchase (either in cryptocurrency or fiat).

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II. THE SOLUTION: TANZO

1. How TANZO helps craftersB. Why blockchain?

TANZO is a first of its kind digital marketplace for handmade goods, where crafters are protected and craftsmanship is guaranteed. TANZO’s distributed ledger technology ensures transparency within the platform and removes any unfair competition, such as wholesale vendors or listings of mass-produced replica items.

Crafters receive payments in the currency of their choosing, including cryptocurrency.

Crafters have the option to pair one or more of their external social media accounts with their TANZO account.

Every time they post a new product or an update on TANZO, their friends and followers on social media can see it.

By fostering a social marketplace, TANZO creates a loyal customer base for each crafter. Social elements (Follow, Like, Share) will help crafters get noticed both on TANZO and on other connected social media platforms such as Facebook and Instagram.

Crafters have the option to register as participants in one or two guilds or other types of organisations. Incentives will be rewarded by the platform based on the number of crafters an organisation brings in. This is how TANZO intends to provide wealth within the organisations. Such incentives will be allowed solely for the promotion of the organisation's activities. Crafters will in turn be indirectly incentivized by their guild's activities.

Crafters

GUARANTEED CRAFTSMANSHIP

TRANSPARENCY USING BLOCKCHAIN

CRYPTOCURRENCY PAYMENTS

SECURE DIGITAL STOREFRONT

SOCIAL MARKETPLACE

COMMUNITY REWARDS

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2. Why buyers will use TANZO

TANZO will become the safest marketplace for handmade goods on the internet. TANZO’s blockchain-powered identity verification process with biometrical confirmation will guarantee that all goods are truly handmade by the actual crafter who owns the corresponding TANZO digital storefront account. This increases buyers’ confidence and trust level while shopping on the TANZO marketplace platform.

In addition, buyers will be rewarded when participating in social activities on the platform by receiving TZO tokens.

TANZO’s integrated review system will rely on smart contract records from each buyer-seller transaction, ensuring that all reviews come from people who have actually purchased the item.

Buyers

PRODUCT SEARCH AND RECOMMENDATION ENGINE

MAJOR PAYMENTS CC ACCEPTEDINCLUDING CRYPTOCURRENCIES

SOCIAL MARKETPLACE

SECURE DIGITAL MARKETPLACE

CRAFTER`S PROOF OF IDENTITY

SMART CONTRACT RECORDS

COMMUNITY REWARDS

PRODUCT ORIGIN AND IDENTITY

II. THE SOLUTION: TANZO

B. Why blockchain?

“I ordered a ring from *** for 30+. I found the same ring on Aliexpress and Ebay for 3 dollars. So I ordered one from Aliexpress and compared the two. They were exactly the same in terms of quality etc. I contacted the *** support but they did not do anything about it.”

Unhappy customer

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III. TANZO PLATFORM FEATURES 11

A. TANZO for buyers 12 B. TANZO for crafters 14 C. Identity verification on the blockchain 16 D. Proof of craftsmanship: the QR code system 17 E. Bonus and reward system 19 1. Rewards for buyers 20 2. Rewards for crafters 21 F. Payment and withdrawal 22 G. Product returns and conflict resolution 23

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Crafter Buyer

Proof of identity

Proof of craftsmanship

Crafter profile

Buy / Sell

Reward system

ShareReview

TZO

...,

TZO

Goods

Propose

Social activities

III. TANZO PLATFORM FEATURES

A TANZO for buyers

TANZO will streamline the discovery and shopping experience for buyers by reducing the information overload frequently encountered on other platforms.

On TANZO, buyers won't have to sift through countless irrelevant search results anymore. Using precise search parameters, they will be able to easily find a specific handmade item or find crafters who make this item. Buyers will be able to browse any crafter's digital storefront, explore the crafter’s personal profile, and even check out photos of the workshop. Buyers can also look through every item made by the crafter and sold via TANZO, as well as product reviews from verified past buyers. In addition, TANZO’s recommendation engine will dynamically generate suggestions for viewing other crafters’ goods according to the buyer’s preferences, interests or observed behaviour.

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ORDER

Chris lives in Succasunna, a very small village located within Roxbury Township, in Morris County, New Jersey, USA.

He has recently purchased and renovated his new house. As a final touch to his own home office room, Chris wants to have a handmade Chinese porcelain vase. Chris heard about a very good crafter but all he knows is that her name is Lee and that she crafts her products using a very old artisanal technique. However, he is not able to find her contact information, nor is he confident enough to purchase one of her vases online, based solely on a few uploaded images.

Then his wife shows him TANZO and Chris is happy to see that Lee is a member of the platform and even happier to discover that she is also a member of the biggest organization in China for ceramic crafters using this specific artisanal technique.

Chris reviews Lee's products and feedback on TANZO; he then buys his vase immediately. What’s more, Chris now has some fresh ideas on how to furnish his living room with other unique items available on TANZO.

III. TANZO PLATFORM FEATURES

Buyer use case: Chris from New JerseyA TANZO for buyers

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III. TANZO platform features

B. TANZO for crafters

TANZO offers a complete, turnkey e commerce platform that allows crafters to set up their own online storefront. Crafters are encouraged to list their products on TANZO effortlessly, while enjoying very low transaction fees for each sale they make.

TANZO will also be a social network, similar in some aspects to Facebook, Instagram and LinkedIn, where crafters are able create and run their own storefront where they can show off various handmade wares and display photos/video of their actual workshop.

Adding to the uniqueness of TANZO as an e-commerce social platform is the guaranteed security within the community – for buyers as well as crafters – by using a solid proof of identity element implemented during the creation of each crafter’s profile.

TANZO also proposes a solution for organisations and guilds that are able to verify their authenticity. Once verified, the can create their own private groups as part of the platform. Any new members who want to join a certain guild or organization must be vetted and accepted by the administration of the group.

In addition, such groups will be incentivized according to the number and performance of their members. This dynamic will help build trust between crafters and buyers.

TANZO PLATFORM APP FOR SELLERS

DASHBOARD WITH SALES PERFORMANCE

AND KPIS

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Lee is a crafter of ceramics. She is considered to be one of the very best among her peers in a small local crafters guild in an East China province.

Lee owns a small family workshop where she crafts vases and other porcelain products together with her daughters. However, they’re only able to sell one vase per month and a few other minor products.Low demand for her products and a lack of access to online outlets make it difficult for her to earn a comfortable living.

This changed practically overnight when Lee and her fellow crafters from the same organization got invited to join an online social marketplace for handmade goods called TANZO.

TANZO does not require upfront and/or recurring fees, but only a small symbolic fee from each sale. Lee was compelled to join TANZO and within a week she registered and got verified as a crafter. A month later, Lee managed to sell one mid-size vase to a German buyer and another big, 40 inch, expensive vase was shipped to another one in North America. Lee received very good ratings for her products and earned rewards as a crafter.

This is how, 4 months and 19 sales later using TANZO, Lee has been noticed by Chris from Succasunna who was looking for a special vase for his home office.

Lee was very satisfied with the level of service provided by TANZO, this helped her improve her lifestyle and give her daughters the prospects of a better education. Lee is not concerned about exchange rates and/or currencies as she is getting paid in cryptocurrency in exchange for a small fee between 1.5% down to 1% of the cost of her products.

III. TANZO PLATFORM FEATURES

Crafter use case: Lee from East ChinaB TANZO for crafters

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III. TANZO PLATFORM FEATURES

C. Identity verification on the blockchain

TANZO has partnered with Civic, a well-established identity verification blockchain ecosystem.

Thanks to Civic, TANZO becomes the first digital marketplace that will verify and guarantee each crafter’s identity. The sign-up process for a new seller profile requires a download of the TANZO mobile app.

Using the app is an easy and user-friendly process:

• The crafter takes real-time photos of his/her ID card, face, handmade products and the interior of the workshop.

• The app’s geolocation and timestamp functionality, along with Civic’s blockchain ID service, verifies the identity and authenticity of the crafter. This identity verification process ensures that all crafters using TANZO are real and are selling their own handmade goods under their own name/brand.

CIVIC ARCHITECTURERepurposing verified identity using the blockchain

Authenticated data

Civic or Identity Partner User

Identity RequesterBlockchain

Proof of identity (e.g. driver’s license)

Attestation sentto blockchain

Check data authenticly,ownership and validity

Request Pllor other data

Supply requesteddata & proof of

ownership

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MANUFACTURE ITEM

1 2Product is manufactured

REGISTER PRODUCT ON NETWORK

Crafters photograph/scan and register their product on the TANZO network including all meta-data related to the

product origin, such as list of raw materials used, timestamp, time needed etc...

3TANZO QR GENERATOR

TANZO uses crafters’ identity and generates QR code

registered on the blockchain

identity

QR

4TANZO QR LABEL ATTACHMENT

The crafter prints or embeds the QR code on the product to

ensure its authenticity

III. TANZO PLATFORM FEATURES

D. Proof of craftsmanship: the QR code system

TANZO is currently developing its own QR code system, which will ensure the legitimacy of both sides of each transaction: crafter and buyer.

Here’s how it works:

For each new listing, crafters are going to receive a unique QR code.

They must indicate several information points for each and every one of their handmade items:

A picture of the item (time and location-stamped)

A list of the raw materials used for producing the item

Amount of time needed to complete the item

Any other details depending on the nature of the product

When it comes to the continuous tracking of raw materials, TANZO will provide all crafters with the ability to link tracking information from other blockchain solutions to the TANZO blockchain. This once again brings value to the craft itself and proves the authenticity of the handiwork. The most prominent showcase of the importance of such API layer is the production of diamonds.

Example: “De Beers, the diamond unit of Anglo American, is harnessing blockchain technology to keep track of every movement of each gem. Set to launch later this year, the new industry-wide blockchain aims to document the movement of diamonds and other gems from the time they are dug up from the ground.”

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Every time a sale occurs, the crafter will receive a tracking number, along with shipping company details and a QR code. This document can then be printed and placed on the shipping box and/or on the item itself.

This system will have several advantages over the other currently existing e-commerce marketplaces:

Guaranteed authenticity of handmade items

Guaranteed authenticity of materials used in the crafting process

Full transparency of the identity of the crafter

Full protection from false claims from the buyer side.

All data is stored on the Blockchain.

Once buyers receive their purchases, they can scan the QR code with the TANZO mobile app and see all the information provided by the crafters about the items.

Buyers are able to rate the items and crafters depending on their satisfaction level. The bonus and reward system rules apply here.

TANZO APP QR CODE SCAN

1 2TANZO NETWORK

AUTHENTICITY VERIFICATIONS

Static and dynamic data are sent to the TANZO Network for

verification.

The buyer uses the app to scan the QR code,

checking the authenticity of the product

3AUTHENTICITY

FEEDBACKSends results back to app

4TANZO APP UNVEILS

ALL DETAILSDetails related to the product,

including the crafter's information and storefront info.

identity

QR

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III. TANZO PLATFORM FEATURES

E. Bonus and reward system

TANZO uses the Ethereum blockchain to build a comprehensive trading platform that leverages social capital and creates a community that fosters social interaction between users. The contribution to social capital in terms of value creation on the TANZO platform is facilitated through the User Reward System (URS).

The URS is based on the TANZO token (TZO), an ERC-20 token that is allocated inside the platform. Rewards are relative to each user's individual participation and contribution. This makes TANZO a true meritocracy - a model that excludes the need for third parties and provides the most efficient distribution of wealth between users.

The reward system in TANZO encourages users to engage in social activities, which drive up the value of the ecosystem and the value of the TZO token.

1 2 3 4 5 6

7 8 9 10 11 12 13

Crafter

BuyerThe TANZO platform rewards its users to incentivize their contributions to the

platform via direct engagement or social activities.

TANZO REWARD DISTRIBUTIONS

Registration First Buy Buy over a certain amount

Product/Store rating

Premium Membership*

Refer friends**

Registration First Sale Sale Overcertain amount

Receives Likes

Buyer rating

Buyer rating

Tips***

Referred Friends engagements

REWARDS

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III. TANZO PLATFORM FEATURES

1. Rewards for buyersE. Bonus and reward system

Tokens will be awarded to buyers for achievements such as:1. RegistrationEvery new potential customer will be awarded with TZOs upon registration. These tokens should only be used for platform activities.2. First buyAs a reward for first-time buyers for trusting TANZO and the crafter, initial purchases will be rewarded with TZOs.3. Purchases over certain amountTANZO will reward with TZOs everyone who makes purchases for over $1000. These tokens can then be spent on any of the platform activities or even traded on the free market for some profit.

4. Seller and item rating After a purchase has been finalized and the buyer has received the item, he/she will have the opportunity to rate/review the quality of the item, as well as the crafter. Those are two separate activities, sharing her/his opinion with others on the platform and helping them know more about the crafters, with each of these activities receiving TZO rewards.5. Referrers / Referral (**)TZO tokens are awarded to referrers to a specific store or vendorReferral points are promotional TZO rewards.TZOs are rewarded when the following occurs:

- A friend visits a store/item via the referral link- A friend purchases a product6. Premium Memberships (*)TANZO gives a special incentive to book or reserve the next product from a crafter.This special status is given to users/buyers who have accumulated a number of TZO rewards on the platform as follows:500 TZO > bronze member1000 TZO > silver member5000 TZO > gold memberAdditional benefits include the advantage of being first in line to reserve certain rare and highly sought-after items.

1 2 3 4 5 6

7 8 9 10 11 12 13

Crafter

BuyerThe TANZO platform rewards its users to incentivize their contributions to the

platform via direct engagement or social activities.

TANZO REWARD DISTRIBUTIONS

Registration First Buy Buy over a certain amount

Product/Store rating

Premium Membership*

Refer friends**

Registration First Sale Sale Overcertain amount

Receives Likes

Buyer rating

Buyer rating

Tips***

Referred Friends engagements

REWARDS

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1 2 3 4 5 6

7 8 9 10 11 12 13

Crafter

BuyerThe TANZO platform rewards its users to incentivize their contributions to the

platform via direct engagement or social activities.

TANZO REWARD DISTRIBUTIONS

Registration First Buy Buy over a certain amount

Product/Store rating

Premium Membership*

Refer friends**

Registration First Sale Sale Overcertain amount

Receives Likes

Buyer rating

Buyer rating

Tips***

Referred Friends engagements

REWARDS2. Rewards for crafters

Tokens will be awarded to crafters for achievements such as:

7. Registration

Every seller receives a certain amount of TZO. These tokens can only be used to cover the platform fees for his/her first listings.

8. First sale

Crafters receive 1% in TZO. Basically, this is a bit less than our commission

9. Sales over certain amount

When total sales reach specific milestones such as >$1000 or >$10,000, the seller will receive TZO tokens as bonus

10. Reaching certain number of followers or ‘likes’

For every 1000 likes for certain product, the crafter receives a reward in TZO. A similar

TZOs held Fee discount

100,000 -5%

500,000 -10%

bonus is also awarded for every 1000 followers.

Rating buyer

After a sale has been completed and money has changed hands, the seller can rate the buyer. A reward will be distributed for the rating.

A seller can rate the same buyer only once every 30 days.

Maintaining a high rating

Crafters will receive a TZO reward for each month they are able to maintain a rating above 95%.

Mastercraft status

TANZO provides an additional incentive to crafters who are holding a large amount of TZO tokens in their wallet by lowering their

listing and transaction fees.

Tips (***)

A crafter can receive tips in TZO from everyone on the platform, e.g. from satisfied buyers or from fans of his/her work.

These tips will accumulate and be given to the crafter when the amount reaches $10. These tokens can only be used for activities on the platform. A crafter may lose his/her tips if his/her rating drops below 80%. If tips are not used by the crafter within 90 days, TANZO will use them to incentivize others on the platform.

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III. TANZO PLATFORM FEATURES

F. Payment and withdrawal

TANZO offers a variety of payment options. Based on the buyers’ selected billing address, all accepted payment options will be automatically displayed at checkout.

The most common payment methods for all orders will include:

• Visa

• MasterCard

• PayPal

• Bitcoin

TANZO will be integrated with major exchanges to provide a cryptocurrency option for its customers.

TANZO will not accept PayPal Credit (formerly Bill Me Later), money orders, checks, Cash on Delivery (COD), or any other payment option not listed upon checkout.

TANZO will partner with various payment processors to accept other forms of cryptocurrencies as those become available.

Users may deposit money within TANZO's platform via any normal means such as credit/debit card, PayPal, wire transfer, etc. After the deposit, users may choose to be credited to their own TANZO account. Although prices will be displayed in fiat currencies, TANZO will encourage and incentivize the use of TZO tokens as a way to benefit from lower transaction fees.

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G. Product returns and conflict resolution

TANZO takes the matters of honesty and transparency between all parties in any transaction very seriously. To ensure maximum protection, customer satisfaction and trust between buyers and crafters, TANZO offers a unique solution: After a purchase has been conducted and the buyer receives his order, he/she can use our mobile application to scan the QR code that carries all the information about the item and its crafter. The TANZO mobile application has the functionality to report any defects or issues with the item in real-time, as well as the ability to livestream the unboxing of the item and to record any imperfections.

Using this technology, crafters are protected from false accusations and at the same time buyers finally have a clear way to report any misrepresentation, delivery damage, item imperfections and more. TANZO will take sides in cases that are not resolved between the participants in the transaction. TANZO will be the first online platform able to fairly and impartially resolve issues between both parties in a transaction.

III. TANZO PLATFORM FEATURES

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IV. TANZO business plan and projections

TANZO’s mission is to bring positive value to crafters and buyers alike. This will be achieved as the TANZO platform acquires users according to its projected growth and reaches its critical mass.

TANZO’s strategy is to reach out to artisans across the globe and offer them the best conditions to showcase and sell their handicrafts, by exposing them to an ever growing pool of buyers looking for uniquely crafted items.

Small crafters will enjoy great benefits as TANZO promotes transparency and does not charge any hidden fees. TANZO will provide two simple business rules:

Listing fee $0.05 USD per product. The Listing fee will be due if the product hasn’t been sold in the first 30 days. The listing will be valid for another 4 months (total of 150 days).

1.5% transaction fee or fixed fee based on the product listing sale price as follows

In addition, 35% of all fees collected will be returned as incentives to the platform users (see Bonus and reward system)Our team has spent years researching and analyzing how different marketplaces operate. We have concluded that the main reasons artisans and crafters abandon other platforms are:

High fees

Hidden taxes

Mass-produced “industrial handicrafts” with no true story behind them

TANZO promises to provide a user-centric solution, a platform that will treat buyers and sellers equally, achievable with as little as a 1.5% fee on the product cost.Based on target market and initial projections, TANZO will be cashflow positive going forward month by month by Q3 2020.We have taken the following considerations and assumptions:

Average product cost - $30 USD

Average fee - $0.45 USD

$20,000

flat fee $300

$10,000 up to$19,999

flat fee $150

From $2,000up to $9,999

flat fee $30

Up to $1,999.00

Fixed fee of 1.5%*product cost

$ = USD

onwards

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IV. TANZO BUSINESS PLAN AND PROJECTIONS

There are three main components which will define the success of the platform: Sellers, Buyers, and Products. The priority for TANZO as a platform will be to keep the growth of these three elements proportional to ensure enough liquidity and interactions on the platform. The medium-term assumptions for active crafters as a median across all categories is to reach 29 sales on average per month.

The TANZO team intends to grow organically through customer satisfaction and engagement. Common strategies, such as upsell and cross-sell will not be sufficient. TANZO intends to use the power of its community through self-regulation and crowd moderation to increase engagement of both buyers and sellers.

We expect an exponential growth of the user base on a year per year basis until we reach critical mass. It will be critical to attract artisans from different domains and product categories in order to increase the interest of buyers.

95% of customers look at products ratings before making a purchase decision. TANZO will provide them with additional metrics they can easily identify and understand, such as:

Quality of product ratings

Crafter ratings

Access to comments from other verified buyers

Chart Area

2019 2020 2021

User Acquisition

7 000 000

6 000 000

5 000 000

4 000 000

3 000 000

2 000 000

1 000 000

0

Crafters Buyers Products

As the user base grows, so will trust in the platform, and consequently the sell-per-customer rate.

A lower fee for the buyers is a key element of the TANZO platform. The business plan is based on a maximum fee of 1.5%, it can go down to as low as 0.3% and as much as 35% of all fees will be returned to the platform users to reward the community (see Reward program).

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IV. TANZO BUSINESS PLAN AND PROJECTIONS

The TANZO platform will be fully dependent on the success of crafters and the satisfaction level of buyers. A fee of 1.5% will allow the platform to operate freely and to re-invest 35% of the profit back to its community.

Conclusions:

• The TANZO team strongly believes that the business can be profitable with fees as low as 1.5%-0.3%. Our market projections based on conservative assumptions have demonstrated its potential.

• 24 months after the ICO ends, the platform will be profitable on a month by month basis.

• All fees and inter-platform operations will be based on the TZO token, which will eliminate any fees for currency updates.

The analysis is based on a very conservative approach. The overall expectation of a marketplace backed by blockchain technology, low fees and development of the crafters community and buyers around it will contribute to the success of TANZO.

Chart Area

2019

Profit Community Rewards

2020 2021

Profit distribution

$ 18 000 000 000

$ 16 000 000 000

$ 14 000 000 000

$ 12 000 000 000

$ 10 000 000 000

$ 8 000 000 000

$ 6 000 000 000

$ 4 000 000 000

$ 2 000 000 000

0

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V. TECHNICAL SOLUTION 27 A. High-level architecture 28 B. Blockchain 29 1. Merkle tree 30 2. Smart contracts 30 3. ERC-20 token 30 C. The TANZO smart contract system 31 1. Smart contract 31 2. “TanzAITM” – TANZO’s smart contract AI 33

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TANZO’s architecture will be based on building a fully decentralized dApp model. There are two main architecture elements working seamlessly for the end users: a centralized core platform successfully complemented by the decentralized smart contract system.

Modern software architecture needs to comply with the challenges and the imperfections of emerging technologies, especially when it comes to performance and scalability of any platform.

The TANZO platform architecture as a high-level observation of the components will be comprised of:

• The TANZO Engine (core platform)

• The TANZO smart contract system (decentralized on the blockchain)

V. TECHNICAL SOLUTION

A. High-level architecture

Crafter

RestFul API

Authentication Registration

TANZO Engine

Web 3.0 API

TANZO smart contract system

CIVIC Secure Identity

Blockchain

In App DB

App

Laye

r

SSL

CraftsmanshipBuyers

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B. Blockchain

The most common description for Blockchain is a distributed database. However, the technologies which the Blockchain consists of are not new, these are all known and proven technologies being studied in engineering schools for decades: Internet, private key cryptography, protocol governing incentivization.

It is the synergy of all three that makes a distributed database, a Blockchain, possible.

V. TECHNICAL SOLUTION

Blockchain is a network of computers (called nodes). Every node has the same copy of the database and all in tandem must approve the transactions that are executed before they are recorded.

Basically, Blockchain acts as a distributed ledger that underlies all cryptocurrencies. It provides a way to save and share data in a sheltered, safe and resistant manner. All data we input in blockchain technologies is verified and protected using cryptography, making them very hard to hack or corrupt.

This process of decentralization, combined with the fact that blockchains have no single point of failure (Bitcoin has been continuously working as a currency with no disruption thus far), makes them a source of hope for many industries currently undergoing digitalization, especially considering that any kind of information could be attached to these chains. Which is where smart contracts come in.

“The practical consequence [is] for the first time, a way for one Internet user to transfer a unique piece of digital property to another Internet user, such that the transfer is guaranteed to be safe and secure, everyone knows that the transfer has taken place, and nobody can challenge the legitimacy of the transfer. The consequences of this breakthrough are hard to overstate.”

Marc Andreessen

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V. TECHNICAL SOLUTION

B. Blockchain

1. Merkle treeMerkle trees are used in many cryptographic functions to provide efficient data storage and reduce the level of data needed to prove something exists. The immutable nature of the Merkle tree protects the ecosystem of rogue nodes in the network. If it comes under attack, the majority of the network will recognize the change in the root hash and search for new nodes, ensuring that the network maintains an immutable storage of records.

Top Hash

hash ( )Hash 0

+Hash 1 Hash 1

hash ( )Hash 1-0

+Hash 1-1

Hash 0

hash ( )Hash 0-0

+Hash 0-1

Hash 0-0

hash (L1)

Hash 0-1

hash (L2)

Hash 1-0

hash (L3)

Hash 1-1

hash (L4)

L1 L2 L3 L4

2. Smart contractsSmart contracts are account holding objects on the Ethereum blockchain. They are run in the EVM (Ethereum Virtual Machine). That basically means that each operation that is executed in the EVM is executed by every node in the network. Smart contracts contain code functions and can interact with other contracts, make decisions, store data, and send ERC-20 tokens. Smart contracts are autonomous because each one can operate under different rules and, as such, eliminate any intermediaries. This is how the full decentralization is achieved.

3. ERC 20ERC stands for “Ethereum Request for Comments”. ERC-20 defines a common set of rules that an Ethereum token has to implement.

ERC-20 tokens are considered to be Blockchain assets. As such they can be hosted and transferred within the Ethereum ecosystem.

The token transfer is handled by the smart contract, which has minted the tokens, should the conditions for transfer match the rules applied in the smart contract. Visually the token transactions look exactly like Ether transactions, except that the value of the transaction in Ether is zero. Like Ether transactions, one must pay a fee to the Blockchain network.

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V. TECHNICAL SOLUTION

1. Smart contractC. The TANZO smart contract system

The smart contract system is at the core of the platform. TANZO integrates within it the result of all interactions between crafters and buyers.

The first important function, integrated in a smart contract, is the product registrations on the blockchain. It allows TANZO to verify the product’s uniqueness and origin. The immutable transaction allows the platform and the crafters to prove that the product characteristics will never be altered and thus assures the buyers that they are acquiring an original product. The gas price of the blockchain transaction will be covered with TZO tokens. Any registered product requires a TZO transaction.

A more complex smart contract is implemented for registration of all purchases. This contract will register all interactions between crafter and buyer. As mentioned previously, buyers will be allowed to pay with Bitcoin and Ether, or with fiat. The more trustful and affordable option will always be to use crypto, because the process does not involve any manual interactions, hence the costs are kept considerably low.

BuyerCrafter

1. Want to buy this product

2. OK

3. Crypto sent to SC

5. Product Shipped

6. Release Crypto

4. Payment Done, Ship the Product

7. Product Received

Smart Contract System

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V. TECHNICAL SOLUTION

1. Smart contractC. The TANZO smart contract system

As illustrated in the diagram above, the following interactions within the platform will occur once the buyer initiates the process:

1. Buyer requests a confirmation to buy the item.

2. Crafter confirms.

3. Crafter sends the crypto to the smart contract.

4. Smart contract confirms to the crafter that funds are allocated and kept in the platform (this step is omitted in case of fiat payment).

5. Crafter ships the product and provides shipping details for the platform and the buyer.

6. The smart contract releases crypto payment to the crafter.

7. Once the product is received, the buyer needs to scan the QR code and activate the product in the platform.

8. Smart contract confirmation closes the process successfully.

The smart contract system is the core of the trust between crafter and buyer. Once deployed, the smart contract takes care of executing the calculations and changing the status of all these parameters:

The main advantage of using crypto when paying is that the whole process is controlled by the platform, ensuring safety and confidence for crafters and buyers. As a result of this trustworthy process, buyers will be making quicker decisions during the purchasing process and thus generate more sales with repeat buys.

The platform will provide crafters with options to decide how payments from buyers should be collected. Based on their reputation level, crafters will be allowed to let buyers pay when they get the product delivered, or pay upfront when a sale occurs, or when the product is shipped. An alternative option will allow payments to be split in, as in the offline business.

As the user base grows, TANZO’s engineering team will collect, observe and analyze the interactions between buyers and crafters within the platform. This process will lead to a constant optimization of the overall experience that leads to decision-making on the platform. Our team intends to use advanced technology in order to provide a world class solution.

Product Status Price Status

Booked Ready for payment

Ready for shipment Paid to platform

Shipped Paid to crafter

Delivered

Deal closed

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V. TECHNICAL SOLUTION

2. “TanzAITM” – TANZO’s smart contract AI C. The TANZO smart contract system

TANZO intends to build an AI machine learning system which will have two main functions. The TanzAITM Module will be verifying all data registering on the Blockchain and will optimize the decision-making process to execute the purchase.

TanzAITM will be used for identifying counterfeit products before those are registered on the Blockchain. This will work as an additional security layer, which will include reviews/rating analysis, bringing another level of trust by ensuring that products registered on the Blockchain are authentic and uncompromised.

Artificial Intelligence Machine Learning (AI/ML) will be applied for crunching all verified data in order to optimize buyer-crafter interactions by predicting their behavior. This process will be customized, based on the expectations and reputation of the crafter and the buyer. For instance, the AI engine will set automatic rules for crafter and buyers with excellent reputation by setting payment options 50% upfront and 50% at the delivery; new buyers who just joined the platform will be required upfront payment; repeat buyers with a certain crafter may enjoy payment upon delivery after scanning the product. The end results of all AI activities will be registered on the Blockchain. TanzAITM will

be considered as an additional vote for the smart contract system. Whether for product registration or purchase execution, TanzAITM will have to confirm to the smart contract system the validity of the data to be registered on the Blockchain. Every Blockchain transaction will be marked as “AI verified”.

All critical platform data needs to be generated before the TanzAITM API passes all implementation quality control stress tests and gets released to production.

TanzAITM will use available knowledge related to counterfeit products and fake rating identifications to augment its capabilities. Crafter-buyer interactions are expected to be increasingly intensive as the platform grows, which will lead to constant optimizations based on observations of user behavior on the platform.

In addition, the Blockchain implementation through the smart contract system will ensure total transparency on the results of the various algorithm implementations.

The TANZO team intends to have the AI module available by the end of the second year of production.

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VI. TANZO TOKEN SALE 34 A. Tokens, value, allocation 35 B. Token economy 36 C. Development matrix & funds allocations 37

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TANZO token

500,000,000 TZO tokens will be issued

The token sale event will continue for 6 weeks from XXXXXX to XXXXX.

Founders` tokens are locked for 12 months. Starting as of the 13th month founders will receive only 1/12 from their pool on a month by month basis until the end of the second year.

All tokens will be distributed up to 2 weeks after the end of the ICO is announced. The token price will depend on the scope of the transfers and their timing (bonus distribution). For example, 1 BTC contribution during week 1 will have a bigger weight than 1 BTC during week 6.

Example:

The final calculations will be made in ETH. So, if 1 BTC = 12.450435 ETH (according to the Coinbase exchange rate at the end of the ICO), and if this bitcoin has been sent during week 1, the value will be:

1 BTC x 1.17 (17% bonus) = 12.450435 ETH x 1.17 = 14.56700907 ETH.

The sum (s) of ALL transfers following the example above will give the exact overall amount of the contributions. Based on this final amount, the calculations, the token calculation will be carried out.

e.g. if the total amount, including the bonuses, is S = 16,227 ETH, the calculation for the tokens to be delivered will be:

Week 1 of Main Sale Event:

Contribution 1 BTC x 1.17 = 14.56700907 (+17% bonus ).

14.56700907/16,227.00 x 340,000,000 TZO = 305218.65309669 TZO

The user will receive 305218.65309669 TZO.

VI. TANZO TOKEN SALE

A. Tokens, value, allocation

The minimum contribution during the pre-sale event will be an equivalent of 7 ETH. All smaller transfers will be considered as a first week transfers (17% bonus).

The distribution of the tokens will be as follows

The bonus plan is as follows:

68%Sold to the public

2%Third Party

10% Reserve

8% Team & Advisors

2%Bounty

10% Founders

TOKEN ALLOCATION HARD CAP FUNDS ALLOCATION $ 15 MILLION

63% Marketing

3%Legal

14% Operational

20%Development

Pre Sale Week 1 Week 2

23%17%

13%

Week 3 Week 4 Week 5

9%5%

1%

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VI. TANZO TOKEN SALE

B. Token economy

TANZO token (TZO) is an ERC20 token.

TZO will be used as a utility token for the following platform activities:

- Up to 1.5% fee for the platform

- Blockchain transaction cost

- Crafter rewards and incentives

- Buyers rewards and incentives

TZO is the TANZO platform enabler. The only purpose of the issued ERC20 token will be as a fuel for the platform. The TANZO platform will not be able to operate without its native token (TZO). All blockchain transaction costs will be covered via the TZO token.

Being an integral part of the platform, TZO tokens will be used to facilitate product exchange, which in turn will enable TANZO's global expansion.

TZO functions as a utility token in the trading and rewarding systems. It is used to incentivize users who continually add value to the community. The TZO encourages cooperative behavior among users in the community, which is an important factor in the organic expansion of TANZO.

All fees incurred for activities such as product listings, renewals and platform commissions on sales and other activities will be based on TZO.

TANZO’s fees are projected to be 68% to 83% lower than those on competitive marketplaces. The fee for a product exchange is as high as 1.5% from the cost of the product and can go down to as low as 0.3%. These fees will be covered with TZO token.

No transaction/purchase/product rate or any other platform activity will be done without TZO token.

Tanzo Token

B&W version

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VI. TANZO TOKEN SALE

C. Development matrix & funds allocations

% tokens sold 25% Soft cap 50% Mid cap 100% Hard cap

Geographical deployment

European UnionNorth America (US+CA)

European UnionNorth America (US+CA) + Rest of Europe

European UnionNorth America (US+CA) Europe+ EMEA+ Asia+ South America

Token utilityFeesReward system

FeesReward system

FeesReward system

Platform featuresMarketplaceSocial media networks

MarketplaceSocial media networks+ Referral networks+ TANZO AI

MarketplaceSocial media networksReferral networksTANZO AI (upgraded)+ Guilds networks+ Local social media

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Low cap funds allocation

($3.5 Million)Low cap funds allocation

($3.5 Million)

28% Marketing

6% Legal

14% Operational

43% Development

Mid cap funds allocation

($7.5 Million)

54% Marketing

5% Legal

17% Operational

24% Development

Hard cap funds allocation

($15 Million)

63% Marketing

3% Legal

14% Operational

20% Development

VI. TANZO TOKEN SALE

C. Development matrix & funds allocations

The marketing and communication budget is dedicated to the increase of the adoption of the TANZO marketplace, TZO token adoption, raising the TANZO platform awareness amongst all potential crafters and potential buyers, including the roll-out to target markets defined on the roadmap.

MARKETING & COMMUNICA-DEVELOPMENT

Research, engineering and testing associated costs of all the components required for the TANZO Marketplace to perform such as the TANZO Platform and protocol smart contracts, mobile application, web and other integrations.

LEGAL & COMPLIANCE

The TANZO team is committed to abide to local regulations, which are constantly evolving. The legal and compliance budget covers all the associated costs in accord with those regulations, such as company local incorporation(s), taxes compliance and audits.

OPERATING COSTS

Various incompressible costs such as the platform hosting costs, recruitment and payroll costs, office expenses and other operational costs.

25% Soft cap 50% Mid cap 100% Hard cap

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VII. ROADMAP

Q4 2017: Definition & analysis of the market opportunity

Whitepaper

Marketing materials

Pre-sale event

Token distribution

Q2 2019: TANZO alpha version release

Q3 2017: Ideation and market research

Q1: 2018 ICO campaign preparation

Website

Q2 2018: Private token sale

Main sale event

Q4 2018: POC release

392018 Tanzo

TANZO v1 platform launch

VIII. TEAM MEMBERS

Georgi ManchorovCo-founder & CEO

Entrepreneur and investor in several international companies. As a co-founder of Ad Crunch, a large ad serving network, Georgi has gained experience in digital marketing, programmatic advertising and campaign management. He spent over 10 years trading a wide range of currencies and stocks on the global market. He is an early investor in cryptocurrencies and blockchain technology.

Growing up with painter/designer parents, Georgi feels a connection to all kinds of handicrafts and artisanal items.

George KoynovContent Manager & Copywriter

Creative copywriter with 15+ years of experience working at 3 multinational advertising agencies (J. Walter Thompson Sofia, Ogilvy & Mather Frankfurt, Edelman Berlin). Skilled at finding creative and convincing ways to communicate the unique benefits of a product/service to the general public (B2C) or to other businesses (B2B communication).

In anticipation of the upcoming mass adoption of Web3.0, George’s skillset is particularly tailored to the needs of global IoT companies, fintech firms, blockchain-based services and ICO projects.

Svetoslav GeorgievBusiness Development

Dr. Georgiev holds of a PhD and MSc in Operations Management from Japan’s second top university. He also has a BA in Marketing with minor in Management Accounting from the International Business School Groningen (the Netherlands) and Sheffield Hallam University (the UK).

He has worked as sales and marketing expert in a number of industries, including media selling and advertising, and e-gaming. In recent years, in line with his professional aspirations, he has been juggling between academia and industry, working as Business Development and Operations Management Consultant, and Lecturer and Researcher.

Vassil GuenovCo-founder & CTO

Vassil is an entrepreneur and senior leader with a proven track record of building successful software delivery organisations. He has been preparing his team to develop skills and passion for the distributed ledger technologies for the past 2 years. He is a strong Blockchain supporter and advocate. His team helped Hive-project by having a successful ICO and now he and his team are building up the product.

Vassil joined TANZO as a partner from the very beginning of the ideation phase. He has already allocated a technical team for the ICO, which is expected to take over product development after the crowdfunding phase.

Rossitsa KostovaPlatform Lead

Qualified full-stack software engineer and technical lead with a strong background in PHP, Python and Javascript. Over the past fifteen years, Rossitsa has been part of many successful software projects and gained valuable knowledge using various technologies.

Her main field of expertise includes client-server applications, single page applications, web frameworks, web APIs and database architectures. Lately, she has become truly passionate about blockchain technology and its real-world applications.

Nikolay FenixovGraphic & Web Designer

Nikolay started out as a graphic web & graphic designer in the early ‘00s. In 2004 he switched over to a full time graphic designer at the JWT Sofia advertising agency, part of J. Walter Thompson Worldwide. After finding the corporate advertising world a bit too stifling, Nikolay switched careers once again for a more artistic field, this time as a graphic designer at Edno lifestyle magazine.

Nikolay strongly believes that blockchain/IoT products and services are nearing their mass adoption phase and that it is crucial for their visual communication to be able to clearly speak to the masses.

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VIII. TEAM MEMBERS

Dimitar JelevSmart Contract Auditor

Dimitar is a software developer with a lot of experience in the development of complex software solutions. With 7 years of professional experience, he is specialized in .Net and DBA.

In the past few years, he has built up essential skills in team management and project coordination. His interest in blockchain technologies is relatively recent (2017) but he’s more than making up for it now.

Stanislav GeorgievIT Project Manager

IT project manager with 6 years of experience working at web agencies and service providers on projects with local and global impact and teams, backed with a technical education and a cultural experience from an innovative country like Denmark.

Stanislav is experienced at communicating and following up on ideas and goals with all involved stakeholders, from business owners and clients to technical experts and colleagues.

Milen GeorgievFront-End Developer

Milen is a skilled web professional with solid expertise in front-end technologies, user-centered scripting, information structure, interface and layout design.

Through the years, he has designed, developed and managed projects for small businesses, big corporations and rising ventures.

Emil MonchevQA Lead & Smart Contract Validator

As a fresh graduate in Computer Sciences from the Sofia University in 2004, Emil started his career as a QA Engineer and is quite happy with the way it has worked out thus far. His main field of technical expertise includes complex client-server applications, web-app and mobile testing.

His managerial experience includes leading a team with a peak of 10 QA Analysts. Last year he was extremely focused on blockchain technology, primarily focused on Ethereum with aspect on testing and validating Smart Contracts, gradually extending his knowledge into other blockchains.

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VIII. TEAM MEMBERS

Advisor

As a serial entrepreneur, Saad brings over 18 years of specialized experience with interactive media, product design and the development of convergence technologies. Saad co-founded several businesses in the Live Media streaming space, which enabled him to acquire knowledge and expertise in audio-visual and music rights B2B licensing models.

Currently, co-founder of a B2B digital marketplace for trading television and film rights, Saad strongly believes that the use of blockchain, and mainly decentralization, is a key driver for unprecedented technological change and efficiency across many business lines.

Advisor

An accomplished full-stack software developer with a strong background in Java and JavaScript. For the last six years, Dimitar has participated in many successful software projects and gained valuable knowledge working for well-known IT companies.

His main field of expertise includes client-server applications, single page applications, mobile and hybrid apps, web frameworks, web APIs and database architectures. Lately, he has become truly passionate about blockchain technology and its real-world applications.

Advisor

Co-Founder & CTO at HiveProject, Dejan is a seasoned executive with over 25 years of experience in software engineering and in leading large technology teams. Well-practised when facing complex challenges and in times of rapid change, Dejan applies his broad business perspective to finding technological solutions in the application development life cycle.

Saad El Boury Dejan Jovanovic

Dimitar Zlatkov

Advisors

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VIII. Index of Sources and Bibliography

Technavio.com - Global Handicrafts Market 2015-2019

https://www.technavio.com/report/handicrafts-market

PSmarketresearch.com - Handicrafts Market Size, Share and Forecast to 2023

https://www.psmarketresearch.com/market-analysis/handicrafts-market

Quartz - Crafter’s paradise: The US creativity market is a $44 billion industry

https://qz.com/928235/the-business-of-creativity-is-worth-44-billion/

SeattleTimes - The booming handmade arts and crafts business is reaching a wider market online

https://www.seattletimes.com/pacific-nw-magazine/the-booming-handmade-arts-and-crafts-business-is-reaching-a-wider-market-online/

Harvard Business Review – How the Internet Saved Handmade Goods

https://hbr.org/2014/08/how-the-internet-saved-handmade-goods

WSJ - Big Retailers Seek Small-Artist Touch

https://www.wsj.com/articles/big-retailers-seek-small-artist-touch-1448588044

Aid to Artisans. 2002. Craft Industries as a Tool for Poverty Alleviation: Aid to Artisan’s Experience.

International Trade Forum, no. 2 Domeisen, Natalie. 2000. “Counting the Value of Crafts.” International Trade Forum, no. 4.

European Commission. 2004. European Competitiveness Report 2004. Abstract, www.europaworld.org.

International Trade Centre (ITC) - United Nations Conference on Trade and Development/World Trade Organization. http://www.intracen.org/CreativeIndustries/definitions.htm.

Aid to Artisans http://aidtoartisans.org

USAID Global Assessment for HandiCrafts http://www.usaid.org

America's Mart (Atlanta Trade Show) Industry www.americasmart.com

Fair Trade Federation Organization www.fairtradefederation.org

Fair Trade Resource Network Organization www.fairtraderesource.org

Unity Marketing (market reports) Industry www.uncommongoods.com

World Finds Retail www.wwd.com

World of Good www.worldfinds.com

World Shops (fair trade data) Organization www.worldofgood.com

Address: Tanzo LTD1 Akademik Boris Stefanov street

Sofia / Bulgariaemail: info@tanzo.io

www.tanzo.io432018 Tanzo