The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg THE FINNISH WAY...

The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg

THE FINNISH WAY TO THE FINNISH WAY TO DIGITAL TVDIGITAL TV

DIGITAL TV FORUM FINLANDDIGITAL TV FORUM FINLAND


Hard Facts: TV in FinlandHard Facts: TV in Finland

• ca 2,2 million tv-households (ca. 5 million inhabitants)• Daily viewing time ca 160 minutes in 1999 (150 minutes in

1998)• Annual tv-fee 148 € (165€ from 1.7.2000) per household • national tv-services: YLE TV 1 & TV 2, MTV3, Channel 4

Finland (70% coverage) and SVT Europe in coastal Finland • 6 national radio services (5 YLE + Nova)• terrestrial analogue radio and tv broadcasting by Digita Ltd

(now YLE 100% by 31.3.2003 YLE 66% - Sonera 34 % after approval by the competition authorities) annual transmission costs ca 31 € per tv-household


The Milestones of Digital TV in FinlandThe Milestones of Digital TV in Finland• 31.12.1995: first report of the Ministry of Transport and Communications:

”The Strategy for Broadcasting - Radio and Television 2010”• 15.4.1996: 2nd report of the Ministry: ”The Digitalization of Broadcasting

in Finland”• 18.5.1996: The principal decision by the Government of Finland on

digitalization of broadcasting in Finland• 10.2.1997: Digital TV Expert Group of the Ministry was appointed• 15.7.1997: digital satellite service (DVB-S) TV Finland launched• 25.9.1997: first DVB-T (8k) - test transmission with the YLE transmitter in

Espoo Kivenlahti• 15.5.1998 3rd report of Ministry from its Digital TV Expert Group• 16.6.1998 Digital TV Forum Finland established• 23.6.1999: The licences for national digital commercial tv-channels and a

multiplex for YLE for public service broadcasting were granted by the Government for 10 years, from 1 September 2000 to 31 August 2010


Main Goals:Main Goals:• to compete with content and services - not with technology

i.e. to build a uniform technical platform to customers on which to compete

• For a small market like Finland right timing and scale is essential: we can’t lead the way, but we try to ride with the second wave when everything is ready, tested and affordable

• small markets need close co-operation:– between terrestrial and cable– public service and commercial companies– Finnish speakening majority and Swedish speakening minority– even between the hardest rivals!


Comparison of digital TV platforms:Comparison of digital TV platforms:

• UK (ca 24 million TV-HH’s):UK (ca 24 million TV-HH’s):– Satellite: 19%– Cable: 25 %connected– only terrestrial services: 70 %

• Sweden (ca. 4 million TV-HH’s): (ca. 4 million TV-HH’s): – Satellite: 20%– Cable: 63% connected– only terrestrial: 17%

• Finland (ca. 2,2 million TV-HH’s):Finland (ca. 2,2 million TV-HH’s): – Satellite: DTH 4 % + SMATV 6 % = 10%– Cable: 41 % connected– only terrestrial: 49 %

10.12.1998 PMa/ MKi j:\dgverkko\dvbt\dvbalue.dsf

DVB - ALUEJ AKOSUUNNITELMA

0 50 100km

J UOKUANVAARA

INARI

VUOTSO

ROVANIEMI

PELLO

YLL─S

KUTTANEN

TERVOLA POSIO

RUKA

OULU

HAAPAVESI

PIHTIPUDAS

IISALMI

VUOKATTI

KUOPIO

J YV─SKYL─

LAPUA

VAASA

PYH─VUORI

TAMPERE

EURAJ OKI

─HT─RI

TURKU

ESPOO

PERNAJ A

LAHTITAMMELA

KERIM─KI

KIIHTELYSVAARA

KOLI

TAIVALKOSKI

FISKARS

AHVENANMAA

J OUTSENO

PYH─TUNTURI

KRUUNUPYY

AAVASAKSA

ANJALANKOSKI

MIKKELI

UTSJ OKI

PIEKS─M─KI

HELSINKI

RIIHIM─KI


Principle solution of the distribution :Principle solution of the distribution :

• The terrestrial distribution is the basic way to reach every Finnish household owned and operated by Digita Ltd

• Cable must carry all national services and add their own services

• Satellite service reaches Finnish citizens even abroad (TV Finland)


API-evolution and the launching of API-evolution and the launching of digital TV in Europedigital TV in Europe

1998 20021999 2000 2001

2. wave:Finland, Ireland, Portugal, Norway,...

DVB MHP API(DVB-J)

1. wave:UK, Sweden, Spain

OpenTV

HTML

MediaHighway

MHEG-5

No API


A new unique national approach in Finland:Mux A

Mux B

Mux C

Public service:Yle TV1D, TV2D, 24, +, FST-D...

Commercial services:MTV3 DCityTVSports channelWellnet

Commercial services:Nelonen DHM: Movie ChannelWSOY: Education Ch.Canal+

Co-operation is critical!Co-operation is critical!

National profile:• EPG, supertext• CA, SAS, SMS...• DVB MHP API…• NorDig 2

receiver Pay-TV

Competingservices

Commonplatform

Consumers

Pay- TV


100%

Co-operationagreement(6 months)

State Councilgrantedlicencees

23.6

MTC

23.1

2

Switch-off

1.9.

Launchingperiod( 1 year)

1.9. 31

.8.

Digital commercial tv-licencees (10 y)

MTC: New grants licencees?

Network population coverage 70%

DVB MHP APINorDigII STB:s SI-Navigator, 16:9

EPG, interactive services

The Digital TV Process in FinlandThe Digital TV Process in Finland

1999 2000 2001 2002 201020072003

MTC: Ministry of Transport and Communications

Analog commercial tv-licencees -31.12.2006


THE FINNISH USER INTERFACE (EPG)

DATA BROADCASTING

ADDITIONAL TV-SERVICES:programme related additional information, TV-Guide...OTHER MEDIASERVICES:- data carousel:web broadcasting, superteletext...

APPLICATION PROGRAMME INTERFACE (API)

TV - SERVICES

navigator (ESG), tv-set control...

TV-PROGRAMMES/ CHANNELS

RADIO/AUDIOCHANNELS

SAS, SMS, CA

INTERACTIVE DISTANT SERVICES:ordered services, e-mail, Internet...

PAY-TV, PPV...

RETURN CHANNEL

CUSTOMER MANAGEMENT


THE COVERAGE OF THE FINNISH DIGITAL TV-SERVICESTHE COVERAGE OF THE FINNISH DIGITAL TV-SERVICES

Whole population

Nationwide services:- TV1D- TV2D- MTV3D- Nelonen D- Canal+- additional services

Regional services:- regional windows of YLE

- regional commercials - City-TV

Target group services:- Yle: 24, FST D, YLE Plus- Helsinki Media Film Channel- WSOY Educational Channel- The Finnish Sport Channel- Wellnet Channel- netcasting

Interactive services:- YLE Information Society Services

- data/web broadcasting

person

telephone, e-mail

push-channelsInternet WWW, games

The FinnishUser Interface

(EPG)


InternetInternetNet ServicesNet Services

Television ServicesTelevision Services

The Digital TV Is More Than Just Better Television -The Digital TV Is More Than Just Better Television -it’s The Digital Interactive Media Service Platformit’s The Digital Interactive Media Service Platform


Information Society Services in the Digital TV Services of YLE

DigitalTV Receiverwith a return path

INFORMATION SERVICESAccess to public information from ones home

PUBLIC TRANSACTIONS:Easy and secure billing, paying, signing, identification etc.

PUBLIC DISTANT SERVICES:Access to public servicesfrom ones home

ORDERING:Home shopping of public documents, educational material etc.

E-MAILE-mail to everyFinnish citizen at home

INTERNET-WWWInternet access to every Finnish home

User friendlyUSER INTERFACE

= YLE offers access to these services as a part of its licence fund public TV services

= YLE offers links to these services of Internet Service Providers and Telecoms


0

10

20

30

40

50

60

70

80

90

100

Year

%

population area licences colourTV b&w TV

video CaTV teletext satTV

TV1

TV2

TV3

TV4

The History of TV Penetration In Finland% Households


0

10

20

30

40

50

60

70

80

90

100

Year

%

licences colourTV b&w TV video

CaTV teletext satTV

The History of TV Penetration In Finland% Households


Digital era

? Mux D

? Mux N

? Mux F

? Mux E

31.12.200627.8.2001

launchingtrialsPAL-era

25.9.1997

Mux C

Mux A

Mux B

1.9.2000

trials

1.4.2001

Simul-cast

tech.trials

Nelonen, Helsinki Media Film, WSOY, Canal+

MTV3, City-TV, Sport Channel, Wellnet

YLE: TV 1, TV 2, 24, ”Plus”, FST-D…

TV1 (YLE TV 1)

TV2 (YLE TV 2)

TVS (SVT/TV4)

TV4 (Nelonen)

TV3 (MTV3)

Population coverage: 35% 50%

31.12.2001

70% 100%

TRANSITION FROM ANALOG TO DIGITAL TV-DISTRIBUTION IN TRANSITION FROM ANALOG TO DIGITAL TV-DISTRIBUTION IN FINLANDFINLANDTHE PROPOSAL OF THE FINNISH DTV-OPERATORS 22.12.1999THE PROPOSAL OF THE FINNISH DTV-OPERATORS 22.12.1999

TV

-DIS

TR

IBU

TIO

N N

ET

WO

RK

S:

The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg THE FINNISH WAY...

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Transcript of The Finnish Way to Digital TV DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg THE FINNISH WAY...