barefOOT BUBBLY

For this campaign I will be showing my ability to offer clients multiple art direction solutions for one singular message.

Client: Wine and bubbly producer known for their affordable prices, laid back attitudes and delicious bubbly.

My role: Sole creative

Problem: Barefoot drinkers reservesparkling wine for special occasions only.

Solution: In order to change the “occasion stigma” that surrounds sparkling wine and to get the audience to drink the bubbly on a more regular basis, we will show them that everyday embodies an excuse to celebrate with Barefoot. Bubbly.

barefOOT BUBBLYOne idea twO COncepts

at 7:30 a.m. you made the 7:30 a.m. bus

celebrate the small stuff with barefoot bubbly at www.barefoot.com

at 5:30 p.m. you toast to this accomplishment

Vs

YOU CHOOSE.

COncept One

For this concept (depicted through this set of print triplets), I am depicting the message through design inspired by classic french champagne advertisements. The imagery, stylization and art work reflect classic, simplistic design with a vintage flare that will resonate with this art savvy audience.

barefOOT BUBBLY

at 7:30 a.m. you made the 7:30 a.m. bus

celebrate the small stuff with barefoot bubbly at www.barefoot.com

at 5:30 p.m. you toast to this accomplishment

COncept 2barefOOT BUBBLY

For this concept (depicted through this set of print triplets), I am depicting the message through art direction inspired Pop Art and realistic photography. This concept takes the message into a more humorous and over exaggerated direction.