The Fastest Way To Rank Your Site On The Major Search Engines
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The Fastest Way To Rank Your Website On The Major Search Engines Prepared by Neal Rodriguez [email protected]
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Transcript of The Fastest Way To Rank Your Site On The Major Search Engines
The Fastest Way To Rank Your Website On The Major Search
Engines Prepared by Neal Rodriguez
Adwords.Google.com
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Keyword
Planner
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Know Thy
Competitor
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Look at the top results for Google for your targeted keyword. And run them through Majestic.com
and Opensiteexplorer.com
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If the page’s Trust Flow is
higher than 20 it’s probably too high for our
purposes (ranking quickly).
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If the Domain Authority is higher than 20 and the Page Authority is higher
than 30 than the keyword is probably too high for
our purposes.
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Title Element
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The Title element is an HTML element that loads the words, which label a web page at the top of
the browser.
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The Title element is a heavily weighted on-
page factor that search engines evaluate to
determine which pages appear on the front page
of the search results. 12
<title>Divorce
Attorneys</title>
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Meta
Descriptions
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Meta descriptions are sometimes used as the
snippet from which your web pages are linked on the search results pages.
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Populate the Meta description with a call to
action using your targeted keyword.
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We have the most merciless lawyers in the Tri-State Area. Call us at at 212 555 1212 or click here to find a divorce
attorney in New York City.
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Information
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Write a composition of at least 500 words describing your business as originally
as you can on the homepage.
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Describe what distinguishes your business in your marketplace and
makes you the best choice among your
competition.
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Add one (1) to two (2) images using your
targeted keywords as alt and title attributes
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<img src=“http://www.domain.com/divorce-lawyer.jpg”
alt=“Divorce Lawyer” title=“Divorce Lawyer”>
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Other Pages
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Publish an About, Contact Us, and Privacy
Policy page.
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Articles
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Write and publish at least four (4) to five (5) articles
or compositions on keywords related to your
main keyword.
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Your articles can answer your clients’ and prospects’ more frequently asked
questions.
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How to Get A Free Divorce Attorney
What Questions Should You Ask A Divorce
Attorney What’s The Best Way For A
Man To Hire A Divorce Attorney
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Link Building
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As web marketers we are all glorified link builders.
Links comprise the web's
veins or circulatory system.
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“Democracy!!!”
Links = Building Relationships
WIN WIN
Make friends and partners.
Ideal mindset "What can I do for you?" 32
Guest Posting Targeted Anchor Text
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Guest Posting Targeted Anchor Text
High Quality Links
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Guest Posting Targeted Anchor Text
High Quality Links Branding Exposure
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Guest Posting Targeted Anchor Text
High Quality Links Branding Exposure
Targeted Traffic
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Guest Posting Targeted Anchor Text
High Quality Links Branding Exposure
Targeted Traffic More members to your
community 37
Anchor Text Link to content on your own
website using targeted keywords for pages as your anchor text.
Use anchor text comprising your targeted keyword and
synonymous keywords and phrases when you link back to
your web pages. 38
<a href="http://iwanthalfdivorceattorneys.com" title="Divorce Attorneys" />divorce attorneys</a>
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For the most part, you will be able to add keyword optimized anchor text in a bio that links to
your website.
On websites where an optimized link is prohibited, you could probably add your link with anchor text as a relevant
citation in the body of content. 40
Ensure you use a wide variety of anchor text.
Mass duplicate usage of anchor
text can trigger a Google penalty and decrease your
Google Organic traffic.
Brand/website name, other keywords, stakeholders’ names. 41
Aim to get to know about 10 website publishers in your
industry or who share your topic of interest.
Do something for them that they
will value.
Meet with them personally; take them out to lunch. 42
Make friends.
Work for free
I drive gargantuan influxes of traffic.
You can too.
Build a Facebook
following and link to the publisher.
Post images of funny, extreme, or engaging content, and invite friends.
Boost posts for as liQle as $1 a day to aQract
Likes.
Invite people who Like your posts to also Like your page.
Bourbon!
Empanadas!
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Case Study #2
Use similar websites using blog search engines:
http://www.similarsites.com/
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Use similar websites using blog search engines:
http://www.google.com/blogsearch
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Use the following search terms:
[topic] guest post by [topic] article by
[topic] “write for us” [topic] “contribute to” [topic] intitle:“submit” +
inurl:blog 66
Test their strength!
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To pitch a guest post, read about 5 to 10 articles on the website (TAKING NOTES!!!).
Read through the articles and comments to get an idea of what type of information the
community wants to consume. Create an outline of potential
story ideas as you read. 74
Then write the story. Write the first draft in 15 to 30
minutes – time yourself. Add information substantiating your arguments, images, and
other amendments. Have at least 3 good pieces of
great content waiting for people who click on your
link(s). 75
On your website have prominent subscription options above the fold – upper left or right.
RSS Subscription Email Newsletter
Twitter Profile Facebook Page
YouTube Channel 76
Then send the guest post as a text attachment with corresponding HTML tags that autonomously add your images and links.
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Start public or private conversations on social
media, email, phone, or in person with people for whom you’d like to write or people you want to write about your
brand. Focus on their interests
instead of yours.
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Comment on what they’re posting and
they’re interests. Try to build a solid relationship before pitching your idea.
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Limit the amount of times you write for one publication, unless every time you write there you get new subscribers; or you're
getting paid. Your work will typically be read by the same people, and most
people who didn't subscribe the 1st time, won't subscribe the 2nd and 10th time unless it’s a huge
site: 100k+ subscribers.
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Links = Building Relationships
WIN WIN
Make friends and partners.
Ideal mindset "What can I do for you?" 85
Links = Building Relationships
WIN WIN
Make friends and partners.
Ideal mindset "What can I do for you?" 86
Private Blog Networks 87
Create your own
network of blogs and
link back to your
business website. 88
Find them:
Namecheap Auctions PRNator
GoDaddy Auctions NameJet
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Or you could rent domains from various services on the web:
LinksManagement.com
Posirank.com RankPlay.com
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Look for the following metrics on Majestic.com
Trust Flow: 10 Citation Flow: 10
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The Study of Popular Sections
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Want more?
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@notifyneal
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ROI • Average queries 128 • Products 5000 • Keyword varieties 5 • Search volume 3,200,000 • Proportion of Search Volume 60% • Traffic 1,920,000 • Conversion rate 0.5% • Conversions 9,600 • Amount per conversion $45 • Revenue per month $432,000
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