The Fast Paced Mobile Advertising Market Growth
Transcript of The Fast Paced Mobile Advertising Market Growth
Can’t Stop Now:
The Fast Paced Mobile Advertising
Market Growth
In the last decade, the mobile landscape in India has
tremendously changed from voice and text-based based
handsets to hand-held gadgets.
It offers rich features, creative applications, 3G network, and
latest operating systems, etc.
Presently, India is a mobile market nation where mobile standout
amongst the most broad medium of communication for any
marketer in India.
India has the world's quickest growing Smartphone market and
Indian mobile users are demonstrating a distinct interest in
categories like news, entertainment, business, finance and
investment.
Moreover, advertising and marketing industry is being back by the
Indian government.
Henceforth, mobile ad companies in India have reason to smile
and target Indian clients who like to invest their maximum time on
smartphones and like to use them for looking data and make a
go at shopping.
Mobile Advertising Growth
In Digital Medium
Mobile Advertising: Trends
Contents:
Mobile Advertising
Growth In Digital
Medium
In India, mobile is a greater part of the digital communication
and the development of digital media is energetically fuelled by
Display and Search options.
SMS and Display are the largest contributors to mobile ad
spending in India.
Today, digital communication has turned into a effective tool in
reaching out to the audience.
It will play a pivotal role in taking the digital medium’s ad spends
to a greater scenario as traditional measurement metrics like cost
per acquisition (CPA) and cost per click (CPC) are no longer very
useful.
The extraordinary growth of India in mobile device will rely on
India's evolving infrastructure and it is conceivable with the
accessibility of less expensive smartphones.
The rise of new handset and tablet makers in India, with a wider
prevalence of 3G and the advent of 4G network the customers
user base will increase further more.
Soon, mobile would become an advanced media and make
internet surfing on mobile easy.
The emergence of the SMAC (Social, Mobile, Analytics, Cloud)
will be an imperative point towards the growth of mobile.
Interestingly, no other medium has the potential to bring all
three factors together in a perfect manner.
Mobile Advertising:
Trends
India will touch Rs. 3,575 crore ($578.1 Mn) by 2015, a 30% rise
from Rs. 2,750 crore (US$ 444.7 Mn) in the previous year,
according to a joint study by the Internet and Mobile Association
of India (IAMAI) and IMRB International.
Today, India has 279 million users in the digital space. And this
number will rise every year.
Ad spend in India will touch Rs. 49,000 crore / $8.1 billion (12.6%
growth over 2014), a report by Advertising giant GroupM.
Moreover, it will witness a 37% increase in digital ad revenue in
2015.
That is the reason why established brands and big organizations
are utilizing new technologies to interface and unite with their
targeted audience for a new brand or launch apps.
Mobile ads will soon get a lion share in the marketing.
SI No. Media2014
(in Rs. crore)
2015
(in Rs. crore)% Change
1 Television 19,350 22,446 16%
2 Print 16,108 16,872 5%
3 Radio 1,808 2,007 11%
4 Out Of Home 2,483 2,582 4%
5 Cinema 340 408 20%
6 Digital 3,402 4,661 37%
Total 43,491 48,976 12.60%
Below given chart tells the success story of Mobile Marketing.
With the above examination and most latest information and
trends, it can be evaluated that Mobile Advertising in India is set
to develop at a trailblazing pace.
For online advertisers and marketers, mobile has the potential to
target down to the individuals who are right for their brand.
Mobile Ad
Industry Market
in India
Research & Statistics
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