THE FASHION COMMUNICATOR

CONCEPT DOCUMENT

The Fashion Communicator is a tailored network, specialising in communication within the Fashion industry and servicing the needs of a niche clientele.

After thorough research, The Fashion Communicator aims to fill an existing gap in the networking industry and provide a tailored service, which is not specifically available on any other platform.

The services provided will offer opportunities for students, graduates and professionals to network toward their future career: providing placements, jobs, advice, portfolio space and the prospect of being head hunted for a

future profession.

The Fashion Communicator aims to create a loyal and trusted relationship within the industry with both professionals and prospective communicators to ensure its stance in the industry. With this, the aspiration is for

industry professionals to approach the Fashion Communicator to headhunt a potential candidate to employ within their company.

The unique selling point of the Fashion Communicator is to offer a specialist service, specialising in networking and head hunting for a niche of fashion communicators. Setting itself apart from similar networks who cater for the masses within the fashion industry. The aim at the Fashion Communicator is for the client to feel understood

and confident and know this is a forward stepping stone in their future career.

:THE FC NETWORK

‘The Fashion Communicator is the official online black book for Communicators.Providing a tailored service for the individual, we specalise in networking and aim to use

our talent to get you further in your professional career.’

After extensive research, results show within the fashion industry design still dominates, however with the growth of the Internet and e-commerce, a new found era of the communicator has been created. The communicator within the Industry will continue to grow and expand and therefore needs to be catered for, to guide the new

generations of talented communicators to come.

The nature of the Communicator is to keep up to date with news and updates, therefore a website has been chosen to be the main factor to communicate this service. The target client of the Fashion Communicator needs to

instantly access up to date information, in-keeping with currently established online competitors. As this network will be the first point of contact for students and graduates when searching for a career within the Fashion

Communication industry it will be accessible across a variety of platforms, as the website data can be accessed also on a Mobile or Tablet APP.

As the communicator is a niche individual, all clients need to receive a tailored and specialist service. Once their application for a professional portfolio has been accepted, they may tailor their profile to only receive news, updates and opportunities relevant to themselves and their skills. This allows the client to be headhunted for opportunities that would appeal to their talents and interests within the industry, giving the client a specialist

service only available at the Fashion Communicator.

:CONCEPT DETAILS

:COMMUNICATORSThe F.C Network will address the needs of the unique Fashion Communicator; tailoring all advice, careers and

placements to this specialist client, instantly setting itself apart from networks currently providing a similar service. As communicators today use the Internet regularly to network, research and pursue a career in their

chosen field, further assets such as social media sites for example; Facebook, Twitter and Blogs will all be incorporated under the F.C Networking site to hit the target client of the business.

With a strong design and layout across a wide variety of platforms, the Fashion Communicator will allow students and graduates the opportunity to apply to showcase their profile and work on the website with the opportunity to be headhunted. The Communicative individuals chosen will have a profile that compliments as well as fits the strong design and standard of the the Fashion Communicator, enabling industry professionals to recognise the

network as a strong platform providing creative and talented individuals.

Ensuring all clients whom are accepted to showcase their portfolio at the Fashion Communicator receive a personal experience, they will receive a complimentary Fashion Communicator Black Book. This will provide a

variety of contacts within the Fashion industry, as well being the clients personal contact book to use as a networking tool toward their career.

:PROFESSIONALSThe Fashion Communicator needs to not only build a relationship with it’s potential clients, but industry

professionals, to ensure they approach the F.C Network when seeking employees and volunteers to join their company. This allows the industry professionals and well established companies to spend less time and money on searching for a reliable and talented employee; as they simply send a brief to the Fashion Communicator outlining

the position available and the type of candidate they wish to employ for the job.

Providing a variety of services for all occupations; the Fashion Communicator aims to build a successful business based upon a strong and professional reputation, unique to it’s currently established competitors.

Figure One: http://snapindex.tumblr.com/Figure Two: http://candyblackdesign.com/#/graduate-fashion-week/ (Edited by Jessica Robertson)Figure Three: http://candyblackdesign.com/#/studio/Figure Four: http://candyblackdesign.com/#/studio/

:REFERENCES

THE FASHION COMMUNICATOR

JESSICA ROBERTSON