The Facts & Fairytales of Conversion-Driven Content
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The Facts & Fairy Tales of Conversion-Driven ContentThank you for joining us!Well be starting in just a few minutes.Ryan EngleyDirector of Customer Success,Unbounce
Dan McGawFounder and CEO,Effin Amazing
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Recording and slides will be sent out by the end of the week
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try.unbounce.com/for-conversion-driven-content
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Stick around after the UnwebinarSee how Unbounce can help you quickly build and publish targeted landing pages (without having to code)
@Ryan_Engley @unbounce #unwebinar
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Ryan EngleyDirector of Customer SuccessUnbounce@Ryan_Engley
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@effinamazing @unbounce #BeAmazing
Join our chat on Twitter
Dan McGawFounder and CEOEffin Amazing@Danielmcgaw
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The Facts & Fairy Tales of Conversion-Driven Content
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01FAIRY TALE:CONTENT MARKETING IS EASY
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FAIRY TALE:CONTENT MARKETING IS EASY
FACT:IT IS THE HARDEST AND MOST EXPENSIVE MARKETING CHANNEL01
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02FAIRY TALE:CONTENT DRIVES TRAFFIC QUICKLY
Numbered Section Title Slides:Do not touch numbers font sizeTitles should be in all capsLeft aligned titles
02FAIRY TALE:CONTENT DRIVES TRAFFIC QUICKLY
FACT:CONTENT TAKES MONTHS TO DRIVE TRAFFIC
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03FAIRY TALE:CONTENT IS AN ART AND RELIES ONGUT INSTINCT
Numbered Section Title Slides:Do not touch numbers font sizeTitles should be in all capsLeft aligned titles
03FAIRY TALE:CONTENT IS AN ART AND RELIES ONGUT INSTINCT
FACT:SUCCESSFUL CONTENT IS DATA DRIVEN AND SEMANTIC KEYWORD RIDDEN
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HOW TO GET DATA DRIVENWITH YOUR CONTENT MARKETING
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Keyword Planneris your friend!
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Keyword Planneris your friend!
Enter words around your company or service
@effinamazing @unbounce #unwebinar
Impact slide - example 2
Keyword Planneris your friend!
Enter words around your company or service
Enter words around your competitors or enemies
@effinamazing @unbounce #unwebinar
Impact slide - example 2
Keyword Planneris your friend!
Enter words around your company or service
Enter words around your competitors or enemies
Dont be afraid of two or three word phrases
@effinamazing @unbounce #unwebinar
Impact slide - example 2
Keyword Planneris your friend!
Enter words around your company or service
Enter words around your competitors or enemies
Dont be afraid of two or three word phrases
Find Search Volume
@effinamazing @unbounce #unwebinar
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Find words that have volume
@effinamazing @unbounce #unwebinar
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