The Facts & Fairytales of Conversion-Driven Content

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The Facts & Fairy Tales of Conversion-Driven ContentThank you for joining us!Well be starting in just a few minutes.Ryan EngleyDirector of Customer Success,Unbounce

Dan McGawFounder and CEO,Effin Amazing

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Recording and slides will be sent out by the end of the week

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Ryan EngleyDirector of Customer SuccessUnbounce@Ryan_Engley


@effinamazing @unbounce #BeAmazing

Join our chat on Twitter

Dan McGawFounder and CEOEffin Amazing@Danielmcgaw


The Facts & Fairy Tales of Conversion-Driven Content

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01FAIRY TALE:CONTENT MARKETING IS EASY

Numbered Section Title Slides:Do not touch numbers font sizeTitles should be in all capsLeft aligned titles

FAIRY TALE:CONTENT MARKETING IS EASY

FACT:IT IS THE HARDEST AND MOST EXPENSIVE MARKETING CHANNEL01


02FAIRY TALE:CONTENT DRIVES TRAFFIC QUICKLY


02FAIRY TALE:CONTENT DRIVES TRAFFIC QUICKLY

FACT:CONTENT TAKES MONTHS TO DRIVE TRAFFIC


03FAIRY TALE:CONTENT IS AN ART AND RELIES ONGUT INSTINCT


03FAIRY TALE:CONTENT IS AN ART AND RELIES ONGUT INSTINCT

FACT:SUCCESSFUL CONTENT IS DATA DRIVEN AND SEMANTIC KEYWORD RIDDEN


HOW TO GET DATA DRIVENWITH YOUR CONTENT MARKETING

Section Title Slides:Centred, Title case

Keyword Planneris your friend!


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Enter words around your company or service





Enter words around your competitors or enemies






Dont be afraid of two or three word phrases






Dont be afraid of two or three word phrases

Find Search Volume



Find words that have volume



The Facts & Fairytales of Conversion-Driven Content

Marketing

Transcript of The Facts & Fairytales of Conversion-Driven Content