The Exploding, Intriguing Opportunity of Mobile Worker Apps
-
Upload
frost-sullivan -
Category
Mobile
-
view
643 -
download
0
Transcript of The Exploding, Intriguing Opportunity of Mobile Worker Apps
The Exploding, Intriguing Opportunity of Mobile Worker Apps
How, When and Why Businesses are Arming Their Employees with Powerful Mobile Applications
Jeanine Sterling, Principal Analyst
Mobile and Wireless Communications
October 2, 2014
© 2014 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of
Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
2
Today’s Presenter
Sterling currently monitors and analyzes trends, technologies, and market
dynamics in the North American mobile and wireless sector. Mobile enterprise
software is a particular area of focus, including the following solution categories for
smartphones, tablets and/or ruggedized devices: Mobile Workforce Management
(for field service workers), Mobile Sales Force Automation (for field sales
personnel), Mobile Supply Chain Management.
Jeanine Sterling, Principal Analyst
Mobile and Wireless Communications
Frost & Sullivan
Follow me on:
www.linkedin.com/in/jeaninesterling
3
Today’s Mobile Worker Apps Market
• A growing level of interest -- mobile worker apps promise impressive benefits to all sizes and types of businesses.
• A fragmented market – multiple players, deployment issues, technology choices.
• Today’s snapshot – company decision-makers describe their preferences and plans.
4
Focus Points
How pervasive are mobile worker apps in the North American business sector – and what accounts for this level of interest?
Who are today’s favored mobility partners and why have they been singled out by customers?
Which mobile employee apps seem to hold the greatest near-term growth potential?
What are current customer preferences around cloud vs. on-premise, packaged vs. customized, mobile form factors, native apps, etc.? Are they expected to change?
What stands in the way of even greater levels of adoption?
5
Survey Design and Coverage
• 300 enterprise mobile and wireless purchase
decision-makers.
o USA = 200
o Canada = 100
• Country samples divided evenly in terms of
company size (<500 vs. 500+ employees)
• Wide range of industries.
• Objective: Measure current and future
decision-making behavior regarding mobile
enterprise applications, including deeper
exploration of four specific app categories.
• Margin of error: +/- 5.66 at 95% confidence.
2014 Mobile Enterprise Applications Survey
6
Mobile Worker Applications Are Becoming Ubiquitous
7%
16%
10%
26%
17%
23%
50 or more
20-49
11-19
6-10
1-5
None
Don’t know
N=300 Source: 2014 Mobile Enterprise Applications Survey, Frost & Sullivan
Number of Current Mobile
Worker Applications
Percent of surveyed
North American
businesses that
have deployed at
least one employee-
facing mobile
application:
82%All Respondents
1%
7
No Letting Up on Plans to Expand
6%
21%
10%
15%
6%
31%
N=300 Source: 2014 Mobile Enterprise Applications Survey, Frost & Sullivan
Number of Planned New Mobile Worker Applications
Percent of surveyed
North American
businesses that plan
to add one or more
new employee-
facing mobile
applications by Late
2015:
79%All Respondents
50 or more
20-49
11-19
6-10
1-5
None
Don’t know
11%
8
Broad Mobile App Usage Within Companies
% o
f Re
sp
on
de
nt C
om
pa
nie
s%
of R
es
po
nd
en
t Co
mp
an
ies
Manager/Supervisor
67%
Field Sales Personnel
44%
VP/Director
57%
C-level Executive
60%
Field Service Or
Delivery Personnel
51%
100%
Users of Mobile Worker Apps
Source: 2014 Mobile Enterprise Applications Survey, Frost & SullivanN=300
9
A Fairly Controlled Environment
~85% of respondent companies have employees using
company-approved apps on their mobile devices.
Mobile employees in 57% of respondent companies are able
to access and download company-approved apps via their
business’ own private app store or catalog.
26% of respondent companies consider employee use of
unauthorized mobile apps to be a problem.
40% of respondent companies report having an EMM platform in
place – while another 36% plan to introduce one within 1-3 years.
Source: 2014 Mobile Enterprise Applications Survey, Frost & SullivanN=300
10
Enhanced Efficiency and Productivity Gains Are Just the Tip of the Benefits Iceberg
69%
69%
60%
56%
54%
49%
42%
48%
79%
75%
72%
70%
69%
68%
67%
65%
More productive employees
More efficient business processes
To enhance customer engagement
More employee collaboration
Results in cost savings
To establish a competitiveadvantage
To make more money
To keep up with competition
Reasons for Providing Mobile Apps to Employees—Percent Very or Somewhat Important, North America, 2013 and 2014
2013 2014
Base: All respondents (2013 N=308; 2014 N=300)
Growing sophistication in user expectations
Hard-dollar impacts:Companies anticipate real,
quantifiable business
benefits.
Soft-dollar expectations:
More macro goals
(customer engagement, employee collaboration,
competitive advantage)
enjoy nearly same levels of intense expectation.
Source: 2014 Mobile Enterprise Applications Survey, Frost & Sullivan
11
Anticipation Meets Actuals in Our Targeted Application Categories
Wireless Email Mobile SFA
Increase in worker productivity: 81% Improved competitive advantage: 84%
More employee collaboration: 76% Enhanced customer engagement: 83%
Increase in customer satisfaction: 76% Increase in customer satisfaction: 81%
Mobile Workforce Management
Improved response times: 78%
Improved competitive advantage: 76%
Enhanced customer engagement: 76%
Source: 2014 Mobile Enterprise Applications Survey, Frost & Sullivan
Current Users: % Rating “Significant” and “Somewhat Significant”
Top Three Business Impacts, by Application Category
12
The Result? Consistently High Levels of Customer Satisfaction
Satisfied
<1%
2%
1%
Wireless
Mobile Sales
Force Automation
Mobile Workforce
Management
Dissatisfied
93%
91%
89%
Source: 2014 Mobile Enterprise Applications Survey, Frost & Sullivan
13
Highest Growth Potential Lies in a Mix of Horizontal and Tailored Solutions
57% Wireless email55% Mobile workforce management (field svcs)54% Mobile access to internal corporate database(s)52% Mobile collaboration50% Mobile sales force automation (field sales)50% Mobile conferencing49% Mobile asset tracking 49% M2M remote monitoring and diagnostics47% Mobile supply chain management46% Mobile standalone corporate instant messaging46% Mobile employee-to-employee social media46% Local fleet management and tracking
Source: 2014 Mobile Enterprise Applications Survey, Frost & Sullivan
Percent of Companies Planning to Introduce or Expand Deployment Within 3 Years
N=300
14
Current Implementations: Cloud vs. On-Premise vs. Mix
On-premise
server
solution only
Hosted or
cloud solution only
Hybrid: Both on-premise
and cloud
31%
31%
38%
Source: 2014 Mobile Enterprise Applications Survey, Frost & Sullivan
Strongest Barrier to Cloud-based
Mobile Apps
SMB: Cost
Enterprise: Loss of internal control
15
Strong Preference for Prepackaged Solutions
All Respondents
26%
40%
14%
13%
7%<500 Employees 500+ Employees
Prepackaged; Out of box with no integration/customization
Prepackaged; Some in-house integration/customization
Prepackaged; Some 3rd party integration/customization
Fully customized; Created in-house
Fully customized; Created by 3rd party
34%
33%
10%
14%
9%
19%
46%
18%
12%
5%
Source: 2014 Mobile Enterprise Applications Survey, Frost & SullivanN=300
80%
16
A Lengthy Checklist for Aspiring Mobility Partners
Source: 2014 Mobile Enterprise Applications Survey, Frost & SullivanN=300
All Respondents: % Rating “Very Important”
47% 46%43% 42% 40% 38% 38% 38%
Post-salesservice and
supportcapability
Professionalservicescapability
Cost of doingbusiness
Quality ofmobile app
portfolio
Number ofmobile devicesand OS types
supported
Experienceintegratingapps with
back-officesystems
Experiencecustomizingmobile apps
Industryreputation
Top Criteria Used to Select a Mobile Business Applications Partner (Very Important Rating): North America, 2014
17
Wireless Carriers Remain Preferred Mobile Apps Partner .. For Now
0 20 40 60
Wireless carrier
Major corporate software vendor
Systems integrator or prof services firm
Mobile device manufacturer
Mobile application developer
Mobile platform vendor
Prefer not to use a partner
50%
40%
33%
32%
30%
27%
12%
Businesses with <500 Employees
• Wireless carrier – 40%• Major corp software
vendor – 25%• Prefer no partner – 23%• Mobile device
manufacturer – 22%
Businesses with 500+ Employees
• Wireless carrier – 59%• Major corporate software
vendor – 55%• SI or Professional
service firm – 48%• Mobile device
manufacturer – 42%
N=300 Source: 2014 Mobile Enterprise Applications Survey, Frost & SullivanAll Respondents
18
93%
53%
17% 14%
82%
61%
28%19%
2013 2014
90%
44%
19%8%
77%59%
31%15%
89%
55%
26%14%
78%60%
28%17%
Smartphone Tablet Ruggedized Mobile Computing Device
Basic feature phone
Wireless Email
Mobile SFA
Mobile Workforce
Management
Tablets Are Surging as Companion Devices
Source: 2013 and 2014 Mobile Enterprise Applications Survey, Frost & Sullivan
Current Users
19
Who’s Making the Purchase Decision?
62%58%
40%
33%
23%
11%8%
6%
44%
24%
12%
4%7%
2% 1%
6%
IT C-levelexecutives
Operations Finance Sales andmarketing
End users Other LOBheads
Other decisionmakers
Decision Makers of Mobile Business Apps Deployment: North America, 2014
Organizations involved in approving apps Primary interface with vendors
IT remains the primary interface … but the approval decision can involve multiple departments.
Source: 2014 Mobile Enterprise Applications Survey, Frost & SullivanN=300
20
Complication is Perilous: Customers Want Apps That are Easy to Implement and Use
80% 79% 79%
76% 76%
74%73%
Easy for ouremployees to
use
Affordablepricing
Offers a highlevel of data
security
Integrates easilywith our back-office systems
Easy toadminister
Provides anexcellent ROI
Requires littletechnical
expertise oreffort on our part
to deploy
Top Criteria Used to Select a Specific Prepackaged Mobile Business Application (Very important/important), North America, 2014
Why some vendors have gained traction … and others have not:
N = 300Source: 2014 Mobile Enterprise Applications Survey, Frost & Sullivan
21
What Stands in the Way of Further Adoption?
0 20 40 60 80
Security concerns
High cost
No real business need
Introduces mobile device issues
Back-office integration concerns
Lack of a dependable mobility partner
Lack of internal resources to
manage/maintain apps
67%
51%
49%
49%
46%
46%
55%
N=300Source: 2014 Mobile Enterprise Applications Survey, Frost & Sullivan
All Respondents: % Rating “Very” or “Somewhat Important” Barriers
22
Takeaways
• An expanding market with significant revenue potential.
• An array of hard and soft dollar benefits that capture the interest of increasingly sophisticated business customers.
• Very high levels of customer satisfaction.• Looming changes in distribution channel mix.• Growing popularity of prepackaged solutions.• Customer preferences coalescing on a range of
implementation issues.• An increasingly democratic purchase approval process.
23
https://twitter.com/FS_ITVision
Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter
http://www.facebook.com/FrostandSullivan
https://www.linkedin.com/groups/Future-Growth-Opportunities-in-ICT-4876870
http://www.slideshare.net/FrostandSullivan
24
For Additional Information
Clarissa Castaneda
Corporate Communications
Mobile and Wireless Communications
+1.210.477.8481
Brent Iadarola
Global Research Director
Mobile and Wireless Communications
+1.210.481.0752
Jeanine Sterling
Principal Analyst
Mobile and Wireless Communications
+1.586.263.4454
Craig Hays
Sales Manager
Information & Communication Technologies
+1.210.247.2460