The experimenT

Rights GuideFRankFuRt

Book FaiR 2012

BECAUSE EVERY BOOK I S A TEST OF NEW IDEAS

THE EXPERIMENT

NUTRITION AND HEALTH

FORks OvER kNIvEs—THE COOkbOOk 3Over 300 Recipes for Plant-Based Eating All Through the YearFORks OvER kNIvEs 4The Plant-Based Way to Health THE GLUTEN-FREE EDGE 5A Nutrition and Training Guide for Peak Athletic Performance and an Active Gluten-Free Life

sELF-HELP & PARENTING

CHOOsE THE LIFE YOU WANT 6101 Ways to Create Your Own Road to HappinessMOM, I’M NOT A kID ANYMORE 725 Provocative Conversations with My Preteen

sCIENCE & NATURE

WE ARE ALL sTARDUsT 8World-Leading Scientists Talk About Their Work, Their Lives and the Mysteries of Our ExistenceTHE PHILADELPHIA CHROMOsOME 9A Mutant Gene and the Quest to Cure Cancer at the Genetic LevelTHE LONGEsT RACE 10A Lifelong Runner, an Iconic Ultramarathon, and the Case for Human Endurance

FOOD & DRINk

vEDGE 11100 Plates Large and Small That Redefine Vegetable CookingsIMPLY sATIsFYING 12Over 200 Vegetarian Recipes You’ll Want to Make Again and Againbébé GOURMET 13100 French-Inspired Baby Food Recipes for Raising an Adventurous EaterARTIsANAL GLUTEN-FREE COOkING 14275 Great-Tasting, From-Scratch Recipes from Around the World, Perfect for Every Meal and for Anyone on a Gluten-Free Diet—and Even Those Who Aren’tLEARNING TO bAkE ALLERGEN-FREE 15A Crash Course for Busy Parents on Baking without Wheat, Gluten, Dairy, Eggs, Soy or Nuts

bACkLIsT HIGHLIGHTs

THE EMOTIONALLY AbsENT MOTHER 16A Guide to Self-Healing and Getting the Love You MissedYOUR CHILDREN ARE LIsTENING 17Nine Messages They Need to Hear From YoubEsT PRACTICEs FOR A HEALTHY HEART 18How to Stop Heart Disease Before or After it StartsvEGGIE bURGERs EvERY WHICH WAY 19Fresh, Flavorful and Healthy Vegan and Vegetarian Burgers—Plus Toppings, Sides, Buns and More

THE EXPERIMENT 3

Forks Over knives—The CookbookOVER 300 RECIPES FOR PLANT-BASED EATING ALL THROUGH THE YEARDel Sroufe • Desserts by Isa Chandra Moskowitz and contributions by Julieanna Hever, Judy Micklewright, and Darshana Thacker

Forks Over Knives—the book, the film, the movement—is back again in a Cookbook that showcases the Forks Over Knives philosophy that it’s not about what you can’t eat, but what you can. Chef Del Sroufe and his collaborators transform wholesome fruits, vegetables, grains, and legumes into 300 recipes—classic and unexpected, globally and seasonally inspired, and for every meal of the day, all through the year.

• NewYorkTimes bestseller!

• More than 300 recipes, for plant-based eat-ing every day, all year long

• Desserts by celebrated vegan cookbook author Isa Chandra Moskowitz, author of Veganomicon

DEL sROUFE, who contributed recipes to the first Forks Over Knives book, is chef and co-owner of Well-ness Forum Foods, a plant-based meal delivery and catering company that offers healthy, minimally pro-cessed foods. He also regularly teaches cooking classes and has worked in vegan and vegetarian kitchens for 22 years. He lives and works in Columbus, Ohio. Dessert contributor IsA CHANDRA MOskOWITZ is the author or coauthor of multiple popular vegan cookbooks, including Veganomicon and Appetite for Reduction.

See also ForksOverKnives (page 4)

NutrItIoN & HEaltH

Rights held: WorldAugust 2012Trade paperback320 pp. | $18.9532 pages of color photosFinished copies available

4 THE EXPERIMENT

Forks Over knivesTHE PLANT-BASED WAY TO HEALTHEdited by Gene Stone • Foreword by T. Colin Campbell, PhD, and Caldwell Esselstyn, Jr., MD

The #1-bestselling how-to companion to the feature documentary Forks Over Knives, which examines the claim that most, if not all, degenerative diseases can be controlled, or even reversed, by avoiding animal-based and processed foods. Forks Over Knives, the book, is an ideal introduction to plant-based eating, with a brief overview of the scientific evidence for such diets, resources for shopping and cooking, and 125 recipes from 25 champions of plant-based eating.

• USAToday and #1 NewYorkTimes bestseller ForksOverKnives has appeared on the NewYorkTimesPaperback advice/How-to/Mis-cellaneous Bestseller list (main or extended) for 59 weeks. 222,000 copies in print!

• the ForksOverKnives film and/or book have been covered in dozens of media outlets, including TheNewYorkTimes,CNN,TheDr.OzShow,Women’sHealth, and theChicagoSun-Times (where roger Ebert reviewed the film).

Editor GENE sTONE is the author of The Secrets of People Who Never Get Sick and the coauthor, with Rip Esselstyn, of The Engine 2 Diet. Stone’s articles and columns have appeared in New York, Esquire, Vogue, Elle, GQ, and the Huffington Post. He lives in New York and follows a plant-based diet.

See also ForksOverKnives—TheCookbook (page 3)

NutrItIoN & HEaltH

Rights held: WorldRights licensed: ANZ Brazil Czech Republic ItalyJapanPoland Romania Spain Taiwan/ Complex ChineseJune 2011Trade paperback224 pp. | $14.9520 photos and chartsFinished copies available

The Gluten-Free EdgeA NUTRITION AND TRAINING GUIDE FOR PEAK ATHLETIC PERFORMANCE AND AN ACTIVE GLUTEN-FREE LIFEPeter Bronski and Melissa McLean Jory, MNT

The first comprehensive resource for gaining an edge in sports and life by going gluten-free, whether out of necessity or by choice.

“If you’re an elite athlete or a daily jogger, get the facts from TheGluten-FreeEdge if you want to go faster, get leaner, and have the energy to go the distance. You will be blown away.”—Miriam G. Zacharias, PhD, VP of the National association of Nutrition Professionals

• World No. 2 tennis player Novak Djokovic is just one among many pro athletes eating gluten-free: Djokovic’s spectacular ascent to one of tennis’s top spots is echoed by many other pro athletes, including tour de France cyclists team Garmin and numerous 2012 olympic gold medalists

• athletes are particularly affected by GI distress: Symptoms for sensitivity include fatigue, gas, bloating, stiffness, and diar-rhea, all of which are detrimental to athletic performance

• With 50 power-packed, easy-to-make recipes

PETER bRONskI is the coauthor of Artisanal Gluten-Free Cooking and Artisanal Gluten-Free Cupcakes (both published by The Experiment). He is also a keen athlete who manages his celiac disease by eating gluten-free. MELISSA McLEAN JORY, MNT, is a nutrition therapist with a degree in exercise science, as well as a certified yoga teacher. She too lives gluten-free while maintaining an active—and even rather extreme—lifestyle. This is her first book.See also ArtisanalGluten-FreeCooking (page 14)

NutrItIoN & HEaltH

THE EXPERIMENT 5

Rights held: WorldJuly 2012Trade paperback384 pp. | $15.95Tables and illustrations throughoutFinished copies available

6 THE EXPERIMENT

Choose the Life You Want101 WAYS TO CREATE YOUR OWN ROAD TO HAPPINESSTal Ben-Shahar, PhD

New York Times–bestselling positive psychol-ogy expert Tal Ben-Shahar makes a persuasive case that our entire life is made of choices, large and small. It is what we choose moment by moment and day by day—to do, to feel, to experience—that determines how happy and fulfilled we are. Ben-Shahar presents 101 such opportunities, some simple, such as whether to frown or smile; others complex, such as whether to hold onto what we know or change our perspective—helping us identify them, rec-ognize their importance, and make the right choices. Each opportunity includes a brief explanation and a story or study that makes it accessible and relatable.

“Ben-Shahar will inspire readers to think more deeply about their lives—and take action to turn those ideas into reality.”—Gretchen Rubin, author ofTheHappinessProj-ect and HappinessatHome

• Internationally bestselling author tal Ben-Shahar’s books Happier, BeingHappy, and EvenHappier have been translated into 25 languages

TAL bEN-sHAHAR, PhD, is the internationally best-selling author of Happier, Being Happy, and The Pursuit of Perfect. He taught the largest course at Harvard on “Positive Psychology” and the third largest on “The Psychology of Leadership,” attracting 1,400 students per semester—approximately 20 percent of all Harvard graduates. For the last fifteen years he has been teach-ing leadership, education, ethics, happiness, resilience, and mindfulness.

SElF-HElP & ParENtING

Rights held: World EnglishOctober 2012Hardcover304 pp. | $18.95Finished copies availableTranslation rights: Lauren Clark The Sagalyn Agency | lauren@sagalyn.com

THE EXPERIMENT 7

Mom, I’m Not a Kid Anymore25 PROVOCATIVE CONVERSATIONS WITH MY PRETEENAddressingPuberty,Politics,Bullying,BodyImage,SocialMedia,andotherModernFamilyTopicsBeyond“TheTalk”Sue Sanders

Journalist Sue Sanders shares 25 essays about conversations she’s now having with her 14-year-old daughter on topics that all parents face but not many are prepared to tackle. Pre-teens are suddenly old enough to form their own opinions—but still young enough to care about yours, which makes Sanders’ startlingly honest accounts so valuable. Sanders recounts teachable moments she has used in her con-versations with her daughter for the benefit of readers who are grappling with how they will answer the same questions. By trusting their gut, answering honestly, holding onto their sense of humor, and recognizing that every-one carries a bit of their past into their kids’ present, readers can lay a strong foundation through genuine communication—one that can withstand the seismic force of the adoles-cent eye-roll.

• takes readers beyond “the talk,” cover-ing classic and modern family topics from puberty to politics, religion, divorce, and emerging adulthood

• Helpful advice through vivid anecdote

sUE sANDERs is a writer whose essays have ap-peared in the New York Times, The Oregonian, Parents, Family Circle, and on Salon and Babble, among others. Her stories have been included in the anthologies Ask Me About My Divorce and Women Reinvented. She lives in Portland, Oregon, with her husband and daughter.

SElF-HElP & ParENtING

Rights held: WorldMay 2013Trade paperback256 pp. | $14.95Partial MS available now;complete MS available 11/1/2012

8 THE EXPERIMENT

We Are All StardustWORLD-LEADING SCIENTISTS TALK ABOUT THEIR WORK, THEIR LIVES AND THE MYSTERIES OF OUR EXISTENCEStefan Klein ● Translated by Ross Benjamin

How does Jane Goodall’s relationship with her dog Rusty inform her thinking about our rela-tionship to other species? What does driving a sports car have to do with Steven Weinberg’s quest for the so-called “theory of everything”?

Physicist and journalist Stefan Klein’s intimate conversations with 19 of the world’s best-known and most-respected scientists (includ-ing 3 Nobel Laureates) let us listen in as they talk about their paradigm-changing work—and how it is deeply rooted in their everyday lives. Highlights include:

Cosmologist Martin Rees on the beginning and end of the world ◆ Evolutionary biologist Richard Dawkins on egoism and selflessness ◆ Neurosci-entist V. S. Ramachandran on consciousness ◆ Molecular biologist Elizabeth Blackburn on aging ◆ Philosopher Peter Singer on morality ◆ Physi-cian and social scientist Nicholas Christakis on human relationships ◆ Biochemist Craig Venter on the human genome ◆ Chemist and poet Roald Hoffmann on beauty

sTEFAN kLEIN, PhD, a trained physicist, is a long-time and internationally acclaimed science writer and journalist. His numerous books include the #1 interna-tional bestseller The Science of Happiness and have been translated into twenty-five languages. He is the recipient of the prestigious Georg von Holtzbrinck Prize for Scientific Journalism.

SCIENCE & NaturE

Rights held: World EnglishJune 2013Trade paperback304 pp. | $15.95Introduction and two interviews available now;complete MS available January 2013Translation Rights: Frank Jakobs, Agent Matthias Landwehr frank.jakobs@landwehr-cie.de

THE EXPERIMENT 9

The Philadelphia ChromosomeA MUTANT GENE AND THE QUEST TO CURE CANCER AT THE GENETIC LEVEL Jessica Wapner

The Philadelphia Chromosome is an epic jour-ney that unfolds over fifty years, encompassing the first glimpse of a genetic mutation, dubbed the Philadelphia chromosome, in 1959; its role in causing chronic myeloid leukemia (CML); and the development of Gleevec, a ground-breaking drug that made this once-fatal cancer treatable with a single daily pill. Science jour-nalist Jessica Wapner brings this story vividly to life—reconstructing the crucial break-throughs, explaining the science behind them, and giving due to the dozens of researchers, doctors, and patients whose curiosity and de-termination restored the promise of a future to the more than 50,000 people worldwide who are diagnosed with CML each year.

• Further reading for fans of TheEmperorofAllMaladies, which devotes a crucial 10-page chapter to this story

• almost daily, headlines announce newly discovered and understood links between cancers and their genetic causes: this story helps us to better understand these leading-edge developments

JEssICA WAPNER is a freelance science writer focused on healthcare and medicine. Her work has appeared in Scientific American, Slate, The New York Times, The Intelligent Optimist, TheAtlantic.com, New York, Science, Nature Medicine, The Ecologist, The Scientist, and Psychology Today. Her writing on cancer research and treatment has appeared in the patient-focused magazines CR and Cure. She lives in Beacon, New York, with her husband and two young children.

Rights held: World May 2013Hardcover320 pp. | $25.958-page color insertComplete manuscript available

SCIENCE & NaturE

10 THE EXPERIMENT

The Longest RaceA LIFELONG RUNNER, AN ICONIC MARATHON, AND THE CASE FOR HUMAN ENDURANCEEd Ayres

Having competed in over 600 long-distance races across fifty-five years, Ed Ayres is argu-ably one of the world’s most experienced distance runners still competing today. The Longest Race follows Ayres through the course of the 2001 JFK 50 Mile—the nation’s old-est and largest ultramarathon. But he finds himself as preoccupied with the future of our planet as with the finish line of this 50-mile race. Ayres helps us to understand how the skills and mindset necessary to complete an ultramarathon are also essential for grappling anew with the imperative to endure—not only as individuals, but as a society—and not just for 50 miles, but in the longest race we are all called upon to run.

“revealing, savvy, and fast-paced, ayres’s elo-quent book on marathon running is a master class on the priceless life lessons of enduring and conquering obstacles to victory.”—PublishersWeekly

• there are over 200 ultramarathons per year in Europe alone, and running overall is among the most popular sports worldwide

• With an appendix—“Notes for an aspiring ultrarunner”—rich with practical advice and insight

ED AYREs has been running competitively for 55 consecutive years, and he enjoys it as much now as he did when he joined his high school cross-country team in 1956. One of the pioneers of ultrarunning and an environmental advocate, he was the founding editor and publisher of Running Times magazine and served for 13 years as the editorial director of the Worldwatch Institute.

Rights held: WorldOctober 2012Hardcover256 pp. | $23.95Finished copies available

SCIENCE & NaturE

THE EXPERIMENT 11

Vedge100 PLATES LARGE AND SMALL THAT REDEFINE VEGETABLE COOKINGRick Landau and Kate Jacoby

In a 19th century townhouse in Center City, Philadelphia, white beans meet sauerkraut, beet root anchors the pots de crème, and broccoli rabe is served Philly style. Welcome to Vedge! Opened in 2011 by acclaimed chef Rich Landau and pastry chef Kate Jacoby (both former proprietors of VegNews’s Restaurant of the Year, Horizons), Vedge may be the most innovative vegan restaurant in the country. Patrons savor plates large and small, all of which showcase vegetables as they’ve rarely been prepared before. Now Vedge takes readers inside the kitchen, with 100 recipes that recreate this distinctive (and deceptively vegan) fare at home.

• Showcases Vedge’s vegan cooking just as the successful Greens cookbooks have done for San Francisco’s famed vegetarian restaurant

• Enticing color photographs show off landau and Jacoby’s creative approach to vegetables

Husband and wife RICH LANDAU and kATE JACObY are the chefs and owners of Philadelphia’s Vedge restaurant. Landau has been at the fore of veg-etarian dining since he opened Horizons Café in 1994. In 2009, he served the first-ever vegan dinner at the James Beard House. Jacoby acts as pastry chef and manages Vedge’s unique beverage program. They live in their native Philadelphia.

Rights held: World June 2013Paper over boards224 pp. | $24.9560 color photographs throughoutPDF proofs available 2/4/2013

FooD & DrINK

12 THE EXPERIMENT

FooD & DrINK

Simply SatisfyingOVER 200 VEGETARIAN RECIPES YOU’LL WANT TO MAKE AGAIN AND AGAIN Jeanne Lemlin

The James Beard Award−winning vegetarian cooking pioneer’s first cookbook in more than ten years—Lemlin’s first-ever color volume, with photos throughout, of recipes worth making again and again. Even meat-eaters will love these highly varied recipes with rich, bold tastes presented with simplicity and flair.

“It takes enormous culinary flair and expertise, good sense, and also courage to marry the tastes of different cultures in a way that really works. Jeanne lemlin has achieved this brilliantly.”—Claudia Roden, author of TheFoodofSpain

“lemlin’s food is quick and comforting, the kind you’re always in the mood to eat.”—WashingtonPost

• Pioneering, longtime, and James Beard award–winning vegetarian cookbook author

• Vegetarianism is a worldwide movement: an estimated 6 million people in Germany and 4 million in the uK are vegetarian, numbers that continue to rise

JEANNE LEMLIN is the award-winning author of five cookbooks, including Quick Vegetarian Pleasures, which won a James Beard Award. A vegetarian since age 15 and a pioneering vegetarian cookbook author, she has written for numerous US magazines, including Yankee Magazine, Cooking Light, and Gourmet. Lemlin has made numerous appearances on the Food Network. Currently a high school English teacher, she lives in Massachusetts.

Rights held: WorldOctober 2012Paperback368 pp. | $21.95Color photographs throughoutFinished copies available

THE EXPERIMENT 13

FooD & DrINK

bébé Gourmet100 FRENCH-INSPIRED BABY FOOD RECIPES FOR RAISING AN ADVENTUROUS EATERJenny Carenço, with contributions by Dr. Jean Lalau Keraly

Starting from the premise that it’s never too early—or too late—to introduce a child to the world of flavors, this accessible, practical guide includes more than 100 recipes that give infants and toddlers a head start in acclimating to—and appreciating—adult tastes, the French way! Carenço’s dishes are inspired by culinary traditions from France—where children are introduced to “adult” flavors from the start—and are organized by age and stage, from 4 months to 3 years. Bébé Gourmet has exactly what parents are looking for in a baby food book—reliable recipes that are not only good for their baby, but will develop their taste for naturally good-for-you foods. From Pumpkin Purée with Cumin to Carrot-Zucchini-Lentil Galettes, Carenço delivers pediatrician-approved recipes—all of which take less than 30 minutes to prepare—that will waken babies’ taste buds and encourage healthy eating for life.

• Every recipe makes 5 servings—one for now, four that can be saved for later

• “Yummy tips” on adapting recipes to feed the whole family

JENNY CARENÇO is founder of Les Menus Bébé, the leading French brand of tasteful, high quality, and 100% natural frozen baby food. Her baby food cookbooks have collectively been translated into five languages. She is a mother of two and graduate of the prestigious MBA program at HEC, France’s premier business school.

Rights held: World EnglishFebruary 2013Trade paperback192 pp. | $18.95Over 100 full-color pho-tographs throughout PDF pages available November 2, 2012

14 THE EXPERIMENT

Artisanal Gluten-Free Cooking275 GREAT-TASTING, FROM-SCRATCH RECIPES FROM AROUND THE WORLD, PERFECT FOR EVERY MEAL AND FOR ANYONE ON A GLUTEN-FREE DIET—AND EVEN THOSE WHO AREN’T • Second edition

Kelli and Peter Bronski

Revised, expanded, and bursting with color throughout, this collection of high-quality (but not too complicated!), from-scratch recipes for delicious gluten-free fare is an all-purpose bible for gluten-free home cooks.

“an essential, horizon-broadening tool for those off gluten.”—PublishersWeekly(starred review)

• 25 new recipes including more vegetarian choices, 50 all-new photos, and redesigned in four-color throughout

• For a large and rapidly increasing audience: an estimated 30 million people have gluten intolerance in the uS alone, and more and more people are voluntarily adopting a gluten-free diet for its health benefits

kELLI bRONskI is a graduate of Cornell University’s School of Hotel Administration, a ten-plus-year veteran of the hospitality and restaurant business, and a lifelong baker and cook. PETER bRONskI is an award-winning writer whose work appears frequently in magazines across the country. The Bronskis have both eaten gluten-free since Peter was diagnosed with celiac disease in 2007. They live in New York’s Hudson River Valley and blog at noglutennoproblem.blogspot.com.See also TheGluten-FreeEdge(page 5)

Also available: ArtisanalGluten-FreeCupcakes

FooD & DrINK

Rights held: WorldJuly 2012Trade paperback with flaps352 pp. | $21.95Color photographs throughoutFinished copies available

THE EXPERIMENT 15

Learning to Bake Allergen-FreeA CRASH COURSE FOR BUSY PARENTS ON BAKING WITHOUT WHEAT, GLUTEN, DAIRY, EGGS, SOY OR NUTSColette Martin

With over 70 sweet and savory recipes (in-cluding variations), explanations of common allergens, key ingredients and techniques, and methods for adapting recipes and packaged mixes, Learning to Bake Allergen-Free will give you the knowledge, skills, recipes, and confidence to make food that your family can safely eat—and that they’ll love!

“Parents of children with food allergies will ap-preciate this practical book.”—LibraryJournal

“Might just be the most comprehensive allergen-free baking guide we’ve ever seen.”—VegNews

• Food allergies are becoming more common in children every year, and the EMBOJour-nal, published by Nature, reports that with increased globalization, allergies are more likely to spread across the world

• Especially for parents faced with immedi-ately eliminating allergens from their child’s diet: Clear explanations, simple recipes, and helpful tips ensure a quick, hurdle-free transition to allergen-free baking

COLETTE MARTIN is a food allergy mom and an expert on how to bake allergen-free. Having first learned to bake in her grandmother’s kitchen with wheat, butter, milk, and eggs, she understands firsthand what it means to transform a kitchen to accommodate multiple food allergies. She is an advocate for food-allergic families, Vice-Chairperson on the Board of Directors for the Kids with Food Allergies Foundation, and a member of the Food Allergy and Anaphylaxis Network and of the Ameri-can Partnership for Eosinophilic Disorders.

FooD & DrINK

Rights held: WorldJune 2012Trade paperback304 pp. | $19.95Color photographs throughoutFinished copies available

16 THE EXPERIMENT

The Emotionally Absent MotherA GUIDE TO SELF-HEALING AND GETTING THE LOVE YOU MISSEDJasmine Lee Cori, MS, LPC

Children who are “undermothered” often become adults who, decades later, still feel they don’t have the support they need, have trouble forming intimate relationships, and have an unmet need to be nurtured. In The Emotionally Absent Mother, licensed psychotherapist Jasmin Lee Cori explains why this is so and how these missing elements can be made up for now—through therapy, close relationships, or providing them for yourself.

• other books describe inadequate types of mothers (e.g., ChildrenoftheSelf-Absorbed, MeanMothers, ToxicParents) but overlook the emotionally absent mother—the woman who is too tired, busy, or checked out to bond with her child

• around one child out of three has an inse-cure attachment to his or her mother and is likely to become an adult who feels unsup-ported and has trouble forming healthy relationships

Psychotherapist JAsMIN LEE CORI, Ms, LPC, specializes in treating survivors of childhood abuse and neglect. She has worked in human service agencies and private practice and taught psychology in colleges and professional schools. She is the author of numer-ous articles and four previous books, including Healing From Trauma. She lives in Boulder, Colorado. Visit her at www.jasmincori.com.

BaCKlISt HIGHlIGHtS

Rights held: WorldRights licensed: Korea TurkeySeptember 2010Trade paperback244 pp. | $14.95Finished copies available

THE EXPERIMENT 17

BaCKlISt HIGHlIGHtS

Your Children Are ListeningNINE MESSAGES THEY NEED TO HEAR FROM YOUJim Taylor, PhD

Children become the messages they get the most—but parents often forget to consider the messages their attitudes and behavior send to their children. Your Children Are Listening illustrates the value of parenting “on message,” and reveals the many ways parents (often unwittingly) send messages to their children—and the ways children can misunderstand them. Dr. Jim Taylor shares nine positive messages—on competence, generosity, love, safety, gratitude, environment, respect, responsibility, and emotion—that form the basis of a happy, well-adjusted life.

• a fresh way for parents to evaluate and prac-tice what is best for their children

• Equips parents to persevere when their chil-dren don’t seem to be listening, don’t “get the message,” or do the opposite of what was asked

• rights licensed on Dr. taylor’s PositivePush-ing:HowtoRaiseaSuccessfulandHappyChild in Spain, China, Korea, and Indonesia

JIM TAYLOR, PhD, has worked with young people, parents, and educators for more than 25 years. He has spoken at over 700 venues globally. His other books include Positive Pushing: How to Raise a Successful and Happy Child (Hyperion, 2002). He lives with his family north of San Francisco.

Rights held: WorldRights licensed:Simplified Chinese KoreaJune 2011Trade paperback288 pp. | $13.95Finished copies available

18 THE EXPERIMENT

BaCKlISt HIGHlIGHtS

Best Practices for a Healthy Heart HOW TO STOP HEART DISEASE BEFORE OR AFTER IT STARTSSarah Samaan, MD

Clear information and guidance on the “best practices” for anyone seeking optimal heart health. Addressing both preventing and over-coming heart disease, board-certified cardi-ologist Dr. Samaan advocates cutting-edge strategies for diet, exercise, medications, and more—while discussing the advantages and pitfalls of alternative approaches. An easy-to-navigate roadmap to achieving optimal heart health using medical and scientific research—presented with the clarity and authority of a practicing cardiologist.

“Dr. Samaan attacks the myths and hype . . . and lays out the fundamentals in an easy-to-digest format. this book provides the best up-to-date information on cardiovascular disease preven-tion.”—Michael Crawford, MD, FACC, Chief of Clinical Cardiology, university of California, San Francisco

• Heart disease is a global crisis: an estimated 17.3 million people died from CVDs in 2008

• Her strong medical background as a board-certified cardiologist and spokesperson for the american Heart association enables Dr. Samaan to put a wealth of research into context for readers

sARAH sAMAAN, MD, FACC, is a practicing cardiologist at Legacy Heart Center in Plano, TX, co-director of the Women’s Cardiovascular Institute at Baylor Heart Hospital, and a spokesperson for the American Heart Association. She has been acclaimed as one of “America’s Top Physicians” by the Consumers’ Research Council of America.

Rights held: WorldJune 2012Trade paperback384 pp. | $14.95Finished copies available

BaCKlISt HIGHlIGHtS

THE EXPERIMENT 19

Veggie Burgers Every Which WayFRESH, FLAVORFUL AND HEALTHY VEGAN AND VEGETARIAN BURGERS—PLUS TOPPINGS, SIDES, BUNS AND MORE Lukas Volger

“Veggie burgers aren’t just an approxima-tion of a meat burger,” writes Lukas Volger. “They’re an expression of a vegetable.” They’re the ultimate “crossover” food—the meal of choice for many vegetarians and vegans, and enjoyed by meat-eaters, too—and now they’re the stars of this appealing cookbook: 40 veggie burgers prepared every which way (except out of a box!), plus dozens of sides, condiments, toppings, and more—and four-color photos throughout!

“this is a small volume with a big mission: to up the flavor profile of this particular vegetarian genre.” —WashingtonPost

“lukas Volger . . . elevates the vegetarian burger to its rightful status as real food.” —MontrealGazette

LUkAs vOLGER has worked for many years at food establishments in New York City and in his native Idaho as a baker, caterer, prep cook, server, and occasional dishwasher. He lives in Brooklyn, New York.

Also available: VegetarianEntréesThatWon’tLeaveYouHungry

Rights held: WorldRights licensed: ANZUKJuly 2010Trade paperback with flaps192 pp. | $16.95Color photos throughoutFinished copies available

For inquiries about UK, Canada, Australia, New Zealand & other Commonwealth rights, and Portuguese-language rights, please contact:

Matthew LorePresident & PublisherThe Experiment260 Fifth Avenue, Suite 3 SouthNew York, NY 10001-6408tel: +1.212.889.1659 x 11fax: +1.212.889.0325matthew@theexperimentpublishing.com

For inquiries on all other territories, please contact:

Maribeth CaseyInternational Rights & Sales DirectorStorey Publishing210 MASS MoCA WayNorth Adams, MA 01247tel: +1.413.346.2135maribeth.casey@storey.comforeignrights@theexperimentpublishing.com

Please contact us for more information about our various subagents.

The experimenT ■ neW YOrK BeCAUSe eVerY BOOK iS A TeST OF neW iDeASforeignrights@theexperimentpublishing.com

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