A Psychological Schematic of the Experience Generation

#workinprogress

e megapixel has demysti"ed context in the World

•  e imagination is superseded by our newfound ability to experience

•  e internet and the megapixel made the imagination obsolete for most of us

•  Everything is mapped, de"ned, visible •  e world is naked and we are free to

take advantage of it

•  Everything is connected, tangible, available

e aeroplane and the internet have globalized context

•  Context is no longer localized •  You could "nd Gothic architecture in

21st Century Santiago; you could get authentic Swiss Gruyere cheese in Shanghai; you could sip authentic Chardonnay in Nasik

•  A Hollywood "lm could be #1 in Mumbai

•  We all construct our identity by opting-in to what appeals to us

Identity lies at the intersection of the real and the extraordinary

•  Cinema often serves as a re#ection of who we are, and who we hope to be

•  As a generation we have seen the resurgence of the epic in Hollywood

•  e Lord of the Rings, Harry Potter, Eragon, Twilight, e Chronicles of Narnia, Kung-fu Panda, Spiderman, Batman, Iron Man, Gladiator and so on

•  Closer home, our landmark movies center on gritty realism (Satya, Company, Rang de Basanti) or hopeful optimism (Munnabhai MBBS, ree Idiots)

•  is leaves us with the understanding that there is more to life than was thought before

•  at living is a discovery of who we are •  at we are meant to be all that we can be

Welcome to the hyperreal world of Inception, e Dark Knight

•  High de"nition means high interactivity •  e hypertextuality fundamental to the

web has made our stories hyperreal – more real than real

•  Inception exists as an idea, a movie, a website, on Facebook, in PR, as a series of comics (designed after the movie) – an intricate web of content for the devoted fan to piece together

•  Modern stories are no longer just the book, the movie or the TV show; but the before and the after and behind-the-scenes, too

Ga Ga over Gaga; surrender to the beat

•  Music lies closer to the soul than any other medium can

•  Lady Gaga makes culture accessible again. Like Twilight, she contemporizes and brings epics down to an ‘easy listening’ level

•  Jalebi Cartel pull you into the beat – bring you close to your primal side

•  Linkin Park engage you with an existential angst and a hopeful riff

•  Jay-Z shows you the path to success – to de"ne yourself as an individual

•  Strings – guitars, violins and so on – involve us, make us cognizant of ourselves; while beats – drums, electronic – are more primal and help us lose ourselves

•  Our music blends with us, making us complete

e new de"nition of the self has tangibilized context

•  High-de"nition means high-touch •  e iPod made content mobile •  e iPhone, the App Store and the

social web made content hyperreal •  Everything is sensorial, everything is

sensual, everything is tremendously interconnected

•  is is the beginning of the new UX and the semantic web

•  We touch, we share, we delight in experience – it is the sharing that de"nes us