The Evolving Experience of the Internet
description
Transcript of The Evolving Experience of the Internet
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The Evolving Experience of the
Internet
Nathan Shedroff
www.nathan.com
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What’s next?
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What’s next?
Hint: It’s not about Flash, CSS, CMS, XHTML, DHTML, XML, etc.
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What’s next?
We build experiences, not interfaces.
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We create experiences and not merely "tasks" or isolated moments
in front of screens.
Experiences happen through time and space and reflect a context that's always greater than we
realize.
We create experiences and not “tasks” or isolated moments in front
of screens.
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What is an experience?
What are its boundaries?
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The Experience Economy:B. Joseph Pine and James H. Gilmore
ISBN 0875848192
CommoditiesProducts
Services
Experiences
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Experiences aren’t new.
The best experiences almost always non-digital.
Experiences start earlier than we expect… and last longer than we
think.
You may already be an Experience Design.
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Standard Interface Issues in a User-Centric
Approach:2D
SoundColor
TypographyLayout
Screen flow
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Experience Issues not common in a User-Centric
Approach:3D
Extended TimeReal Interaction
The other 3+ SensesEmotions
ValuesMeaning
Business Value (Goals)
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Extended Experience Issues:PersuasionSeductionIdentity
CommunityAmbienceImmersion
SustainabilityTrust
Environment
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As computers and digital devices increasingly insert themselves into our lives,
they do so on an increasingly social level.
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The more sophisticated the use, the application, the interface, and the
experience, the more important it is for computers and other digital
devices to integrate fluidly into our already-established lives without
requiring people to respond to technology’s needs.
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Interfaces must:
• Be more aware of themselves• Be more aware of their surroundings and participants/audiences• Offer more help and guidance when needed, in more natural and understandable ways• Be more autonomous when needed• Be more able to help build knowledge as opposed to merely process data• Be more capable of displaying information in richer forms • Be more integrated into a participant’s work flow or information and entertainment processes• Be more integrated with other media• Adapt more automatically to behavior and conditions
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In short, interfaces and experiences need to be
more human.
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People default to behaviors and expectations of computers
in ways consistent with human-to-human contact and
relationships.
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If you aren’t familiar with Cliff Nass’ and Byron Reeves’
research at Stanford, you should be:
Media EquationByron Reeves and Clifford Nass,
Cambridge University Press, ISBN 157586052X
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Information/Education?
Entertainment?
Understandable?
Usable?
Useful?
Important?
Informing?
Fun?Valuable?
Meaningful?
Engaging? Interactive?
Immersive?
Seductive?
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Informational sites need to excel at information organization and design. They need to be easy to
understand and use. They should recognize their subjectivity.
Entertaining sites need to allow people to participate and explore according to their interests. They should offer a point of view and
play to our emotions and ideals..
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Some sites can be both
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J-Track:http://science.nasa.gov/RealTime/JTrack
/Spacecraft.html
periodic tables:http://particleadventure.org/particleadventure/frameless/chart.html
http://www.efunda.com/materials/elements/periodic_table.cfm
http://loop.aiga.org/content.cfm?CategoryID=113
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Web Applications?
Maybe not.
Applications on the Web?
Definitely.
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http://www.Oddpost.com
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Internal?
External?
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Internal sites usually tend to be informational/educational.
External sites might be either informational or entertaining.
Informational
Navigable
Meaningful
Valuable
Informational
NavigableMeaningful
Valuable On Brand
On Brand
Interactive
Interactive
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Your best guide is your brand.
Do you have a brand?
Do you know your brand and what it reflects or engenders?
Do others in the organization?
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Your best guide is your brand.
Do you have a brand?
Yes. You Do.
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Your best guide is your brand.
Do you have a brand?
Do you know your brand and what it reflects or engenders?
Do others in the organization?
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So, how do you do all of this?
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So, how do you do all of this?
• You need a good process.
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The Interactive Development Process
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So, how do you do all of this?
• You need a good process.• You need to understand interactivity.
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So, how do you do all of this?
• You need a good process.• You need to understand interactivity.• You need to understand your users.
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User Research:User Discovery
User Profiles (but real ones)User Scenarios (also, realistic)
User Testing
More: www.nathan.com/thoughts/newmethods
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Design Research: Applied Exploration of People, Culture,
Context, and Form
Brenda Laurel (editor)
ISBN 0262122634
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So, how do you do all of this?
• You need a good process.• You need to understand interactivity.• You need to understand your users.• You need to understand the experience.
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www.nathan.com/resources
www.experiencedesignbooks.com
www.experiencedesignbooks.com/cards