Where have we been?Where are now?What have we learned?Where are we going?

The Evolution of Video on

Social

80%

8 billion

10 billion

The Evolution of Video on SocialWhere did we start?

Social

2008

2008 2011

Social

2008 2011 2013

Social

2008 2011 2013 2014

Social

Facebook v YouTube

Twitter v YouTube

The Evolution of Video on SocialWhere are we now?

Evolution of Video

KPCB.com/internettrends

Twitter’s Periscope

Facebook Live

Snapchat Live

The Evolution of Video on SocialWhat have we learned?

1. Create Value, not impressions

13 hrs

4.7m

“So many people were sharing these videos in my feed that I

couldn’t look away. Inevitably, the Zen-like state that they put me in — who doesn’t like to see a task go from start to finish in under

one minute — caused me to seek them out myself in times of panic

or desperation.”

NYMAG, March 2016

1. Create Value, not impressions

1. Create Value, not impressions

1. Create Value, not impressions

1. Create Value, not impressions

Especially when reviewing & approving video

=

2. Customer Experience is everything

Especially when reviewing & approving video

=

2. Customer Experience is everything

81% of Ads play on MuteUnruly, 2016

3. Subtitles

3. Subtitles

81% of Ads play on MuteUnruly, 2016

4. Respect the Medium

Digital Channels deserve bespoke content

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4. Respect the Medium

5. Use Your Analytics

Facebook 360 Videos Twitter’s Conversation Ads

6. Embrace New Video Formats

Snapchat Stories

The Evolution of Video on SocialWhere are we going?

Snapchat V Facebook

Snapchat V Facebook

The Future is VR

Know your audience

Never settle for the expected.

Always create value

your social and content experience agency

Thank You!